Amazon is testing a new “Buy for Me” button that will let you purchase products from third-party websites without leaving the e-commerce giant’s mobile app. The feature is powered by agentic AI, allowing the company to purchase items on your behalf.

Last month, Amazon rolled out a test that directs you to other brands’ websites for products it doesn’t sell. But now, instead of directing you to the website to fill out your payment details and shipping address, “Buy for Me” is supposed to do all the work for you. The feature runs on Amazon’s Nova AI system, which now includes a new model capable of performing actions within your browser, along with Anthropic’s Claude.

When you tap on an item that supports the feature, you’ll see all the product details directly within the Amazon app. Pressing the “Buy for Me” button will bring up an Amazon checkout page, where you can verify your payment information.

Amazon will then use AI to “securely” provide your “encrypted name, address, and payment details to complete the checkout process on the brand’s website.” The company says it can’t view previous or separate orders from third-party sites. Even though you’ll be able to track your orders directly on Amazon, you’ll have to visit the other brand’s site for customer service and returns.

Amazon doesn’t say whether it will get a cut of a “Buy for Me” purchase but notes that third-party companies can opt out. “Buy for Me” is currently available to a “subset” of users in the US on iOS and Android devices. Amazon is also testing it with a limited number of brands and products for now, but it plans to expand it in the future.

Even with all the self-induced turmoil that Sonos has been through over the last year, if you’ve been eyeing any of the company’s products, it might be wise to buy sooner than later. In an email, spokesperson Erin Pategas tells me that Sonos is “closely monitoring developments related to the proposed tariffs and actively assessing potential implications for our business, customers, and supply chain. At this time our focus remains on delivering the best audio experiences for our customers.” That’s less optimistic framing than the company gave only a couple months ago, but for good reason.

Like many other tech companies, Sonos thought it would be in a good position after mixing up its supply chain beyond China to other production hubs. On the company’s most recent earnings call, chief financial officer Saori Casey said the following:

“You may recall we underwent a significant effort to diversify our supply chain a few years ago, which resulted in a manufacturing of nearly all of our U.S.-bound products shifting to Malaysia and Vietnam. As a result, we expect tariffs to have a minimal impact to our gross margin in Q2 based on what we know today.”

So much for that.

The sweeping proposals announced yesterday by President Trump place a 46 percent tariff on Vietnam and 24 percent on Malaysia, making this strategy far less effective than Sonos likely hoped. The Santa Barbara-based brand is a relatively small company that already operates on thin hardware margins, so it can’t afford to simply absorb the cost of these tariffs. Sonos’ stock slid 15 percent on news of Trump’s far-reaching plans. “Our inventory consists of $117 million of finished goods and $24 million of components,” Casey said in February.

Just this week, Sonos lowered the price of two products, the Era 100 soundbar and Ray soundbar, to $199. Should Trump’s tariffs actually go into effect, it’s not unthinkable that those cuts could be reversed in the not-too-distant future. Sonos last raised prices across its product lineup in 2021 amid a global supply chain crunch.

But for now, as Pategas’ statement underlines, the company is concentrating its focus on improving its core user experience — and that mobile app.

As TikTok’s fate in the United States remains uncertain, the tech giant has quietly started testing a new “TikTok for Artists” insights platform that is designed to help artists build their careers, the company confirmed to TechCrunch. The platform will provide artists with tools to promote their songs, understand performance metrics, and engage with fans. […]

Cognition, the startup behind the viral AI programming tool Devin, has introduced a new low-cost plan to incentivize sign-ups. When Cognition released Devin last year, the tool quickly blew up on social media for its ability to perform certain software development tasks autonomously. It quickly became apparent that Devin struggled with more complex coding work. […]

Intel Unison was a strong tool for Android and iOS users that wanted to share files, check messages, and more. Now, it seems like Intel is shutting that app down, leaving some users without a strong option for PC connection.

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With the introduction of new, increased tariffs on incoming goods into the US, things are likely to get much more expensive. Using a price tracking tool online can help you determine what has and hasn’t increased in price. Here are some of our favorites.

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This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: updates on the M5 and M6 iPad Pro models, an Apple Health+ service, iPhone Fold, and more. Here are this week’s Apple rumors.

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Temporary layoffs show the real-world impact of the uncertainty Trump has created.

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Humans have practiced some form of yodeling since at least the 13th century, when Marco Polo encountered Tibetan monks on his travels who used the vocal technique for long-distance communication. It's since morphed into a distinctive singing style. But can animals also yodel? According to a new paper published in the Philosophical Transactions of the Royal Society B, Biological Sciences, several species of monkey dwelling in the rainforests of Latin America employ "voice breaks" in their calls that acoustically resemble human yodeling—i.e., "ultra-yodels" that boast a much wider frequency range.

Many years ago, I wrote about the bioacoustics of human yodeling for New Scientist. In many respects, yodeling is quite simple. It merely involves singing a long note subjected to repeated rapid sharp shifts in pitch. It's the unique anatomy of the human vocal tract that makes it possible, notably the larynx (voice box) located just behind the Adam's apple. The larynx is comprised of cartilage and the hyoid bone that together support the vocal cords, which are attached to muscles on either side of the larynx.

When air flows through the trachea, the vocal cords vibrate at frequencies ranging from 110 to 200 Hz. We have the capability of contracting the muscles to change the shape, position, and tension of our vocal cords, thereby altering the pitch of the sound produced. Stiffer vocal cords result in faster vibrations, which produce higher pitches.

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WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum — the data firm once run by its current global CEO of GroupM, Brian Lesser. From the day Lesser took the reins at GroupM last July, it’s been speculated that WPP might purchase the firm — and now it has.

Terms of the deal were not disclosed. Sources close to WPP said InfoSum’s last valuation was $300 million.

But the deal represents a leveling-up on WPP’s part in the data-driven arms race among the agency holding companies. It comes just weeks after Publicis purchased Lotame, and months after Omnicom moved to acquire Interpublic Group, which comes with Acxiom.

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It’s 2025, and SaaS has become the modern-day gold rush for tech-savvy builders. Everywhere you look, someone is launching a subscription product. And why not? The appeal is obvious: high margins, recurring revenue, and the potential to scale without trading […]

The post Dear Founders: Stop building SaaS without an audience and distribution first appeared on Tech Startups.

In recent weeks, some Google Photos users haven’t been able to save their Magic Editor creations, but a fix is now available.

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Last month Google announced that Android Auto would now allow users to play select Android games on their car’s display, but the requirement to do so is not what we initially thought.

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As someone who grew up in the late 90s and early 2000s, I played a ton of simulation games on my computer. Games like The Sims, Age of Mythology, and Roller Coaster Tycoon are synonymous with my childhood. So when I saw that Apple was bringing the original Roller Coaster Tycoon to Apple Arcade, I dropped everything and put it on my iPad Pro. I was immediately taken back! In that same light, Apple released five other brand-new games that are worth taking a look at!

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Speaking to io9, showrunner Russell T Davies confirmed that a new documentary will look back on the making of Doctor Who's return–and why it's happening a little later than you might expect.

Microsoft has pulled back on data center projects around the world, Bloomberg reports, suggesting that the company is wary of expanding its cloud computing infrastructure too rapidly. Microsoft has halted talks for or delayed development sites of data centers in the U.K., Australia, North Dakota, Wisconsin, and Illinois, per Bloomberg. A spokesperson told the publication […]

Move over Reformation—Verizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program. The program […]

The CMF Phone (1) from Nothing was a surprising release last year with its affordable price tag and overall stellar experience. Now, the CMF Phone (2) is being teased with a potentially questionable change.

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