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Social media platforms are not built for this

Photo illustration of a house surrounded flames.
Image: Cath Virginia / The Verge, Getty Images

Like the wildfire conditions in Los Angeles County, my For You page on TikTok turned overnight.

I woke up last week to a phone screen filled with ravenous flames and video after video of razed homes, businesses, and other structures. Influencers broke from their regular cadence of content to film themselves packing up a suitcase for evacuation; nameless accounts shared footage from streets I didn’t recognize, showcasing the devastation; freshly created profiles asked for help locating their lost pets. Scrolling on TikTok feels like trying to keep track of 1,000 live feeds at once, each urgent and horrifying in its own way.

What all of this amounts to is a different question entirely. Even as there’s no escaping disaster content, the clips, comments, check-ins, and footage are not actually very helpful. Our feeds are awash with both too much and not enough information. Though it’s not yet clear how these fires started, scientists say that climate change will only continue to exacerbate wildfires going forward. Current weather conditions — including a severe lack of rainfall this year in Los Angeles — have created a tinderbox in the region.

Questions like “Where are the shelters?” “Should I evacuate?” and “Where can I get a mask and other supplies?” are left unanswered in favor of frightening first-person reports. And who can blame Los Angeles-area residents? That’s what you’re supposed to do on TikTok. What they can’t do is share a link to mutual aid resources or to a news story about vital, up-to-date evacuation information. They can scroll endlessly on the algorithmic For You page, but they can’t sort content to display the most recent updates first. TikTok is simply not built to disseminate potentially lifesaving breaking news alerts. Instead, it’s filled with endless clips of news crews interviewing people who have lost everything.

The wildfire content machine echoes a similar phenomenon from just a few months ago, when October’s Hurricane Milton tore through Florida, killing dozens and causing billions of dollars in damages. Some of the most visible and viral content from the storm came from influencers and other content creators who stayed behind to vlog their way through the event, racking millions of views. So far, there’s not the same risk-taking-for-viral-content dynamic at play with the fires in Southern California, but the overall experience is not that different: a random infotainment feed where a video of a person losing nearly every earthly possession is followed directly by someone testing a new makeup product. Media critic Matt Pearce put it best: “TikTok was largely indifferent to whether I live or die.”

Instagram seemed slightly more useful, but only, I suspect, if you follow people who post relevant content. In times of crisis — during the Black Lives Matter uprisings of 2020 or the ongoing bombardment of Gaza — Instagram Stories has become something of a bulletin board for resharing infographics and resources. Linking to relevant announcements and news stories is really only possible through Stories, but at least you can. Instagram search, on the other hand, is a chaotic mixture of user-generated infographics, grainy pictures of the fires that have been screenshotted and reuploaded multiple times, and distasteful selfies from bodybuilders wishing LA well.

It should go without saying that depraved conspiracy theories once again spread on X, including from billionaire owner Elon Musk and other right-wing influencers who falsely claimed DEI initiatives were responsible for the fires. Twitter, once functioning like a breaking news feed, is now overrun with crypto spam and Nazi sympathizers. Meanwhile, smaller, more specialized apps like Watch Duty, a nonprofit wildfire monitoring platform, have filled gaps. On Bluesky, an X competitor, users have the option to pin feeds based on trending topics, creating a custom landing page for LA fire content.

We are in for more, not fewer, extreme weather events like storms and heatwaves, and it’s worth asking ourselves whether we are prepared to do this all over again. Platform decay is all the more apparent in times of emergency, when users are forced to wade through astronomical amounts of garbage: video content that scares but doesn’t help us, news websites with so many pop-up ads it feels illegal, or ramblings from tech elites who are looking for someone to blame rather than a way to help. By my estimations, our feeds will return to regularly scheduled programming in five or so business days, and the devastation from these fires will get lost in a sea of comedy skits and PR unboxings. Until, of course, the next one.

FTC sues John Deere for ‘unfairly’ raising repair costs on farm equipment

An aerial photograph of four John Deere combines harvesting wheat in a field near the farm shop and maintenance yard.
Four John Deere combines harvest wheat in tandem near the farm shop and maintenance yard near Pullman, Palouse Region, Washington, USA. | Photo: Getty Images

John Deere’s “unfair” practices raised repair costs for farmers and kept them from being able to make repairs on tractors and other equipment they own, the Federal Trade Commission (FTC) alleges in a new lawsuit.

The FTC and attorneys general for Illinois and Minnesota filed suit today in a long-running fight for the right to repair — a battle that’s become more heated as Deere increasingly incorporated software into farm equipment. The complaint accuses John Deere of “decades” of unlawful practices that forced farmers to turn to the company’s own network of authorized dealers for repairs.

“Illegal repair restrictions can be devastating for farmers, who rely on affordable and timely repairs to harvest their crops and earn their income,” FTC Chair Lina Khan said in a press release today. “The FTC’s action today seeks to ensure that farmers across America are free to repair their own equipment or use repair shops of their choice—lowering costs, preventing ruinous delays, and promoting fair competition for independent repair shops.”

Deere produced “the only fully functional software repair tool capable of performing all repairs” on its equipment, according to the FTC. It says the tool was only made available to the company’s dealers, which charged higher prices than independent shops. That unlawfully gave Deere “monopoly power” for certain repair services, the FTC alleges.

Deere says it supports customers’ right to repair equipment. The company signed a memorandum of understanding with the American Farm Bureau Federation (AFBF) in January 2023 that was supposed to make its software, tools, and documentation available so that farmers and independent shops can make their own repairs.

“We have and remain committed to enabling customers to repair the products that they buy,” John Deere CTO Jahmy Hindman said in a 2021 Decoder interview.

Developing...

Daredevil: Born Again sends Matt Murdock back to Hell’s Kitchen in new trailer

A man wearing a dark red full-body superhero costume and standing in a dark room.
Disney Plus / Marvel

Though Daredevil: Born Again hit a few production snags that delayed its Disney Plus debut, Marvel has finally released the series’ first trailer ahead of its premiere in March.

When last we saw Matt Murdock (Charlie Cox), he was getting into squabbles out in Oklahoma, but Daredevil: Born Again’s new trailer sends him back to New York City where Wilson Fisk (Vincent D’Onofrio) just so happens to be running for mayor. Fisk seems to be running a strong campaign that has many people convinced he has a plan to make the city a safer place. But Murdock doesn’t need his super senses to sniff out that there’s something rotten at the core of Fisk’s political ambitions.

Along with brief shots of Murdock’s buds Karen Page (Deborah Ann Woll), Foggy Nelson (Elden Henson), and Frank Castle (Jon Bernthal), the trailer also spotlights the MCU’s new takes on Hector Ayala / White Tiger (Kamar de los Reyes) and Muse (Muse’s actor has yet to be officially revealed), a supervillain first introduced in Charles Soule’s 2016 Daredevil comics run. The sheer amount of bone crunching and blood oozing in the trailer makes it seem like Marvel is, at least aesthetically, trying to go for some of the grittiness that made Netflix’s Daredevil series feel so distinct from the rest of the MCU. We’ll find out for sure when it premieres on March 4th.

SEC sues Elon Musk, says he cheated Twitter investors out of $150 million

The Securities and Exchange Commission sued Elon Musk yesterday over his late disclosure of a Twitter stock purchase in early 2022. Before Musk bought the whole company, he purchased a 9 percent stake in Twitter and failed to disclose it within 10 days as required under US law.

"Defendant Elon Musk failed to timely file with the SEC a beneficial ownership report disclosing his acquisition of more than five percent of the outstanding shares of Twitter's common stock in March 2022, in violation of the federal securities laws," said the SEC lawsuit in US District Court for the District of Columbia. "As a result, Musk was able to continue purchasing shares at artificially low prices, allowing him to underpay by at least $150 million for shares he purchased after his beneficial ownership report was due."

Twitter's stock price rose 27 percent once Musk belatedly disclosed his stake, the lawsuit said. "During the period that Musk was required to publicly disclose his beneficial ownership but had failed to do so, he spent more than $500 million purchasing additional shares of Twitter common stock," it said.

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Researchers use AI to design proteins that block snake venom toxins

It has been a few years since AI began successfully tackling the challenge of predicting the three-dimensional structure of proteins, complex molecules that are essential for all life. Next-generation tools are now available, and the Nobel Prizes have been handed out. But people not involved in biology can be forgiven for asking whether any of it can actually make a difference.

A nice example of how the tools can be put to use is being released in Nature on Wednesday. A team that includes the University of Washington's David Baker, who picked up his Nobel in Stockholm last month, used software tools to design completely new proteins that are able to inhibit some of the toxins in snake venom. While not entirely successful, the work shows how the new software tools can let researchers tackle challenges that would otherwise be difficult or impossible.

Blocking venom

Snake venom includes a complicated mix of toxins, most of them proteins, that engage in a multi-front assault on anything unfortunate enough to get bitten. Right now, the primary treatment is to use a mix of antibodies that bind to these toxins, produced by injecting sub-lethal amounts of venom proteins into animals. But antivenon treatments tend to require refrigeration, and even then, they have a short shelf life. Ensuring a steady supply also means regularly injecting new animals and purifying more antibodies from them.

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Meta takes us a step closer to Star Trek’s universal translator

Back in 2023, AI researchers at Meta interviewed 34 native Spanish and Mandarin speakers who lived in the US but didn’t speak English. The goal was to find out what people who constantly rely on translation in their day-to-day activities expect from an AI translation tool. What those participants wanted was basically a Start Trek universal translator or the Babel Fish from the Hitchhiker’s Guide to the Galaxy: an AI that could not only translate speech to speech in real time across multiple languages, but also preserve their voice, tone, mannerisms, and emotions. So, Meta assembled a team of over 50 people and got busy building it.

What this team came up with was a next-gen translation system called Seamless. The first building block of this system is described in Wednesday’s issue of Nature; it can translate speech among 36 different languages.

Language data problems

AI translation systems today are mostly focused on text, because huge amounts of text are available in a wide range of languages thanks to digitization and the Internet. Institutions like the United Nations or European Parliament routinely translate all their proceedings into the languages of all their member states, which means there are enormous databases comprising aligned documents prepared by professional human translators. You just needed to feed those huge, aligned text corpora into neural nets (or hidden Markov models before neural nets became all the rage) and you ended up with a reasonably good machine translation system. But there were two problems with that.

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Is humanity alone in the Universe? What scientists really think.

News stories about the likely existence of extraterrestrial life, and our chances of detecting it, tend to be positive. We are often told that we might discover it any time now. Finding life beyond Earth is “only a matter of time,” we were told in September 2023. “We are close” was a headline from September 2024.

It’s easy to see why. Headlines such as “We’re probably not close” or “Nobody knows” aren’t very clickable. But what does the relevant community of experts actually think when considered as a whole? Are optimistic predictions common or rare? Is there even a consensus? In our new paper, published in Nature Astronomy, we’ve found out.

During February to June 2024, we carried out four surveys regarding the likely existence of basic, complex, and intelligent extraterrestrial life. We sent emails to astrobiologists (scientists who study extraterrestrial life), as well as to scientists in other areas, including biologists and physicists.

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Google raises the price of Workspace plans, includes its AI features for free

Google announced on Wednesday that all AI features in Gmail, Docs, Sheets, and Meet are now available to Workspace customers at no extra charge, though the plan will see a $2 per month increase per user.  This change simplifies access to Workplace AI tools, including email summaries, automated note-taking, chatting with the Gemini bot, and […]

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Microsoft launches Copilot Chat: A pay-as-you-go AI assistant for corporate users

Microsoft has launched a new offering under its Copilot AI assistant lineup, providing businesses with a consumption-based pricing model. Dubbed “Copilot Chat,” this option serves as an alternative to the Microsoft 365 Copilot, which previously required companies to pay $30 […]

The post Microsoft launches Copilot Chat: A pay-as-you-go AI assistant for corporate users first appeared on Tech Startups.

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