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Why data clean rooms are essential for high-margin commerce media

Ted Flanagan, Habu Chief Customer Officer, LiveRamp

As the commerce category evolves and expands to more verticals and use cases, the industry is seeing a proliferation of media networks. Thanks to retailers, there’s a blueprint for how data captured from the core business can power a new high-growth, high-margin revenue stream. Now, across many verticals — like travel and hospitality, rideshare, entertainment, financial services and more — data-rich enterprises searching for growth want to get in the game. 

Launching and scaling a media network is a robust undertaking. These platforms leverage data in fundamentally different ways than the core business, requiring new strategic partnerships and integrations with media buying and selling technologies. Moreover, no CEO will pursue a new business line if it’s perceived to add risk to the enterprise, necessitating clear answers to questions about privacy, security and data governance. 

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Mercedes-Benz’s Virtual Assistant uses Google’s conversational AI agent

Interior of vehicle with screens across the dash and a word bubble coming from the driver’s seat saying “I’m looking for a great place to take my family for a special birthday dinner.”
Mercedes-Benz’s MBUX Virtual Assistant will use Google Gemini on the cloud. | Image: Mercedes-Benz / Google

Google Cloud’s new Automotive AI Agent platform promises to “continue conversations and reference information” throughout users’ drives, and the first car announced with it is the new Mercedes CLA. That car has the next-generation MB.OS operating system with an upgraded MBUX Virtual Assistant.

When Mercedes revealed it at CES in 2024, it didn’t say which company’s LLM it was running on. Meanwhile, the existing MBUX Voice Assistant system that could handle about 20 commands triggered with “Hey Mercedes” now includes results provided by OpenAI’s ChatGPT and Microsoft Bing, but it’s not a conversational platform. According to Mercedes, there’s a plan to roll out this upgraded system to “further models” that run the older Voice Assistant, but it didn’t specify which ones.

The new MBUX Virtual Assistant will feature four “personality traits,” including natural, predictive, personal, and empathetic. It can also ask you questions for additional clarity to get you what you need.

Google’s new AI Agent is tailor-made to automotive uses, leveraging Google Maps data to find points of interest, look up restaurant reviews for you, give you recommendations, answer follow-up questions, and more. Google says MBUX Virtual Assistant users will get access to “nearly real time” Google Maps updates. It also says it can “handle complex, multi-turn dialog.”

The agent uses Gemini and runs on Google Cloud’s Vertex AI development platform, designed to help companies build out AI experiences. “This is just the beginning of how agentic capabilities can transform the automotive industry,” Google CEO Sundar Pichai stated in a press release.

8BitDo’s drift-free mobile controller is on sale for the first time

The 8BitDo Ultimate Mobile Gaming Controller for Android with a smartphone attached and being played in two hands.
8BitDo’s mobile controller offers a little more grip than others we recommend. | Image: 8BitDo

While the cradle-style Backbone One is a great mobile controller we often recommend, it’s not the right choice for everyone. Thankfully, 8BitDo’s Ultimate Mobile Gaming Controller is a cheaper alternative for Android users, one that’s available at Amazon in black for $39.99 ($10 off) for the first time. That’s well below the Backbone One’s $100 MSRP and its typical sale price of $69.99.

The 8BitDo Ultimate Mobile doesn’t connect via a USB-C or Lightning port like other mobile options. Instead, it uses Bluetooth for wireless compatibility with most smartphones running Android 9.0 or later. (Sorry, iPhone users!) That does mean you’ll need to recharge it occasionally, but 8BitDo says it only requires a 1.5-hour charge for 15 hours of gameplay. It can also accommodate any phone measuring between 100mm and 170mm in length.

In terms of hardware, 8BitDo’s mobile gamepad offers an Xbox-style button layout and ergonomics, with four face buttons, a clicky D-pad, dual bumpers, and drift-free Hall effect sticks and triggers that should be less prone to failure over time. It also features two rear buttons, a dedicated profile button, and turbo functionality, all of which are customizable with 8BitDo’s excellent Ultimate Software.

More Monday deals

  • If you’re looking for a massive monitor that can double as a smart TV, Samsung’s 32-inch M80D should do the trick. It’s on sale for an all-time low of $399.99 ($300 off) at Amazon, Best Buy, and Walmart. The newer 4K monitor supports HDR10 Plus with AI upscaling and a dialogue amplifier, and it runs Samsung’s Tizen-based OS, which lets you access video, music, and gaming apps without a separate device. It also has an integrated webcam, plus the ability to seamlessly use one keyboard and mouse between the monitor and select devices. That includes 2021 or newer Galaxy Books, and Galaxy smartphones and tablets running One UI 5.1 or later. Read our review of the 2022 model.
  • You can get the latest Amazon Echo in blue for $64.99 ($35 off) at Amazon, Best Buy, and The Home Depot, which is only $15 more than its lowest price to date. The newest Echo is over four years old now, but it’s still a very capable smart speaker that sounds better than the fifth-gen Echo Dot. You can use it to control a wealth of compatible smart home gadgets, including both lights and smart plugs, and it can act as a range extender if you’re on an Eero mesh Wi-Fi network. It even doubles as a Zigbee hub with Matter support. Read our review.
  • The first-gen Logitech G Pro X Superlight is currently on sale at Amazon for $87.38 (about $73 off), which is about $6 more than the record low. The newer Superlight 2 offers USB-C charging and a higher resolution 32K optical sensor, but if you don’t have upwards of $150 to spend, the original is still a great mouse with slight concessions. Its 25K Hero sensor still offers more DPI range than most need, and you can keep your micro-USB cables buried in your tech drawer if you pair it with Logitech’s optional Powerplay wireless charging mat. The slightly ambidextrous gaming mouse doesn’t have a ton of bells and whistles (not even RGB!), but it’s comfortable to push around as it weighs just 63 grams.

Microsoft creates new AI engineering group led by former Meta executive

Vector collage of the Microsoft logo among arrows and lines going up and down.
Image: The Verge

Microsoft is creating a new engineering group that’s focused on artificial intelligence. Led by former Meta engineering chief Jay Parikh, the new CoreAI – Platform and Tools division will combine Microsoft’s Dev Div and AI platform teams together, alongside some employees on the Office of the CTO team, to focus on building an AI platform and tools for both Microsoft and its customers.

Microsoft CEO Satya Nadella outlined his vision for this new team in an internal memo today, using a cricket reference (his favorite sport) to note that “we’re entering the next innings of this AI platform shift” in 2025 that will “reshape all application categories.” Nadella believes that every part of the application stack will be impacted by AI, and that “thirty years of change is being compressed into three years!”

To get ready for all this change, Nadella sees the need for an “AI-first app stack” inside Microsoft that will impact how its own developers use and build AI apps and tools in the future. “In this world, Azure must become the infrastructure for AI, while we build our AI platform and developer tools — spanning Azure AI Foundry, GitHub, and VS Code — on top of it,” says Nadella. “In other words, our AI platform and tools will come together to create agents, and these agents will come together to change every SaaS application category, and building custom applications will be driven by software (i.e. “service as software”).”

Parikh will lead this new group as the executive vice president of CoreAI - Platform and Tools, after previously being instrumental to Meta’s engineering efforts for more than a decade. Microsoft announced Parikh’s hire in October, and this is the first major engineering shakeup since he joined the software giant. Parikh also reports directly to Nadella and is a member of Microsoft’s senior leadership team. He now has a number of other Microsoft executives reporting up to him in his new role, including AI platform chief Eric Boyd, deputy CTO of AI infrastructure Jason Taylor, head of Microsoft’s developer division Julia Liuson, and head of developer infrastructure Tim Bozarth.

Microsoft is essentially taking its entire developer division and ensuring it’s focused on AI. While there’s a mention of Azure AI Foundry, GitHub, and VS Code, Nadella doesn’t call out Visual Studio or .NET in his memo. That’s probably because the mission, as Nadella describes it, is for this new CoreAI team to now “build the end-to-end Copilot & AI stack for both our first-party and third-party customers to build and run AI apps and agents.”

Sonos CEO behind disastrous app exits with $1.9 million severance

After an app update rollout that can best be described as disastrous, Sonos is seeking a new CEO. The company announced today that Patrick Spence, who had been CEO for eight years, is stepping down.

In its announcement, Sonos said its board of directors and Spence "agreed" on the decision while saying it was unrelated to the company's fiscal Q1 2025 earnings, which it will report next month.

Spence joined Sonos as chief commercial officer in 2012 after leaving Blackberry. Under his tenure, Sonos branched into new categories, including portable speakers and spatial audio. But in May, Sonos issued an app update that broke basic and critical features. Sonos employees said the update was built on outdated code and infrastructure, impacting users' ability to do things like access and manage local libraries, set sleep timers, and edit song queues and playlists.

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Meta Is Blocking Links to Decentralized Instagram Competitor Pixelfed

Meta Is Blocking Links to Decentralized Instagram Competitor Pixelfed

Meta is deleting links to Pixelfed, a decentralized Instagram competitor. On Facebook, the company is labeling links to Pixelfed.social as “spam” and deleting them immediately. 

Pixelfed is an open-source, community funded and decentralized image sharing platform that runs on Activity Pub, which is the same technology that supports Mastodon and other federated services. Pixelfed.social is the largest Pixelfed server, which was launched in 2018 but has gained renewed attention over the last week.

Bluesky user AJ Sadauskas originally posted that links to Pixelfed were being deleted by Meta; 404 Media then also tried to post a link to Pixelfed on Facebook. It was immediately deleted. 

Meta Is Blocking Links to Decentralized Instagram Competitor Pixelfed

Pixelfed is experiencing a surge in user signups in recent days, after Meta announced that it would loosen its rules to allow users to call LGBTQ+ people “mentally ill” amid a host of other changes that shift the company overtly to the right. Meta and Instagram have also leaned heavily into AI-generated content. Pixelfed announced earlier Monday that it is launching an iOS app later this week. 

Pixelfed said Sunday it is “seeing unprecedented levels of traffic to pixelfed.social.”

Over the weekend, Daniel Supernault, the creator of Pixelfed, published a “declaration of fundamental rights and principles for ethical digital platforms, ensuring privacy, dignity, and fairness in online spaces.” The open source charter, which has been adopted by Pixelfed and can be adopted by other platforms, contains sections titled “right to privacy,” “freedom from surveillance,” “safeguards against hate speech,” “strong protections for vulnerable communities,” and “data portability and user agency.” 

“Pixelfed is a lot of things, but one thing it is not, is an opportunity for VC or others to ruin the vibe. I've turned down VC funding and will not inject advertising of any form into the project,” Supernault wrote on Mastodon. “Pixelfed is for the people, period.”

Meta did not respond to a request for comment.

Deals: Pixel 9 Pro Fold $300 off, Google Find My tracker $22, Meta Quest 3S first cash deal, more

There’s still time to secure a FREE $50 credit ahead of the Galaxy S25 launch this month, but there are some notable deals to scope out today as well. Folks who prefer to get into the Google Pixel ecosystem are in luck, as much of the hangover holiday deals on Pixel 9 devices are now live again at Amazon including the Pixel 9 Pro Fold at $300 off. We also have the first straight up cash deal on the new 256GB Meta Quest 3S VR headset bundle, an Amazon all-time low on Chipolo’s waterproof ONE Google Find My item tracker, the return of doorbuster pricing on LG’s 55-inch 120Hz B3 4K OLED Smart TV, and more. Scope it all out down below in today’s 9to5Toys Lunch Break

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BMW’s new iDrive system still supports CarPlay, but only barely

At CES last week, BMW unveiled a major revamp to its iDrive infotainment system, built on the new “BMW Operating System X.” The revamp brings a new “BMW Panoramic Vision” design with infotainment that stretches around, described as “high tech meets highly intuitive operation.”

The good news is that the new iDrive system still supports Apple CarPlay. The bad news, however, is that BMW has done the bare minimum to integrate CarPlay – and it’s actually a downgrade in some ways.

more…

Deals: iPad mini 7 returns to all-time low at $100 off, AirPods Pro 2 up to $99 off, Alpine Loops, and more

While we are still tracking a chance to land some wildly low prices on the official Apple Watch braided and silicone Solo Loops, a fresh batch of Apple gear deals are now live to kick the week off. After months waiting for a solid price drop on the new iPad mini 7, today is the day. Just about every configuration, color, and storage capacity is now seeing a straight up $100 price drop with deals kicking off from $399 shipped. Apple’s AirPods 2 are still down at $180 in new condition, but Best Buy certified refurbished units have now dropped to $150 for today only alongside the return of all-time low pricing on the 2024 Alpine Loops for Apple Watch Ultra 2. All of that and more awaits down below. 

more…

Mastodon will soon be owned by a nonprofit entity

At a time when Elon Musk and Mark Zuckerberg have shown that the whims of one person can upend an entire social network, Mastodon’s CEO and creator, Eugen Rochko, is heading the opposite direction. In a blog post published today, the Mastodon team announced its intention to let a new nonprofit organization take over the company. In other words, Rochko is voluntarily handing over the reins to the service he founded almost a decade ago.

The company took some actions towards forming a US-based non-profit itself a year ago, and that entity will continue to exist as a "fundraising hub." However, the company as a whole will continue to headquarter its operations overseas. "We are taking the time to select the appropriate jurisdiction and structure in Europe," the company wrote, "Then we will determine which other (subsidiary) legal structures are needed to support operations and sustainability." Mastodon says the restructuring will take place within the next six months.

Rochko has made his stance against Musk clear. He told Musk to “get off the internet” two years ago. He has also called the recent Meta moderation changes “deeply troubling.” While Mastodon has not been as obvious a player in terms of raw user numbers as, say, Threads or Bluesky in the post-X restructuring of social media, Mastodon might still find the most moral path forward.

This article originally appeared on Engadget at https://www.engadget.com/social-media/mastodon-will-soon-be-owned-by-a-nonprofit-entity-170009789.html?src=rss

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© NurPhoto via Getty Images

The Mastodon app logo appears on the screen of a smartphone in Reno, United States, on December 4, 2024. (Photo Illustration by Jaque Silva/NurPhoto via Getty Images)

Raspberry AI raises $24M from a16z to accelerate fashion design

The world of fashion is moving at a faster pace each year. Most retailers introduce new styles each season, and fast-fashion companies like Shein, H&M and Zara update their collections continuously.  To keep pace with the rapid demand for new styles, brands and manufacturers have been turning to tech to accelerate their design process. Raspberry […]

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A 24-year-old who exited his first company to Coinbase, raises $3M for his next venture

At 24 years old, Pryce Yebesi already has one exit: selling his crypto invoicing company Utopia Labs to Coinbase for an undisclosed amount.  Some founders don’t just have one company in them. On Monday, Yebesi announced the launch of his new company, Open Ledger, which embeds automated accounting software into products enterprises and small businesses […]

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Clearwater agrees to buy investment management platform Enfusion for $1.5B

Clearwater Analytics, a company developing accounting, compliance, and risk reporting tools for asset managers, said on Monday it has entered into a definitive agreement to acquire investment management platform Enfusion for $1.5 billion. Clearwater, which says it has obtained an $800 million loan to fund the transaction, along with a $200 million revolving line of […]

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Biden administration proposes sweeping new restrictions on exporting AI chips

With a week left in office, President Joe Biden introduced a new set of guidelines and restrictions for exporting U.S.-made AI chips. On Monday the administration announced its Interim Final Rule on AI diffusion. This ruling is meant to “provide clarity to allied and partner nations about how they can benefit from AI” and streamline […]

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