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How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo

Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped ad tech topics: AI, curation and brand safety.

The updates announced today leverage large language models and other agentic AI capacities to help improve programmatic advertising and brand safety while also creating a more transparent supply chain. This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. 

Scope3 CEO Brian O’Kelley described it as a “universal custom algorithm platform” for custom algorithms across direct buys and via programmatic ads through SSP curation or deployment within a DSP. Although more significantly, it also shot across the bow of both the Walled Gardens and the brand safety giants.

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Flock Safety raises $275M from Andreessen Horowitz to expand drone manufacturing and crime-fighting tech

Flock Safety, an Atlanta tech startup known for its surveillance technology, has landed $275 million in fresh funding led by Andreessen Horowitz. The investment will fuel the company’s push into drone products and support the development of a new manufacturing […]

The post Flock Safety raises $275M from Andreessen Horowitz to expand drone manufacturing and crime-fighting tech first appeared on Tech Startups.

WhatsApp is reportedly developing reply threads

WhatsApp never waits long between updates and this time it's reportedly changing how replies look. According to WABetaInfo, WhatsApp is currently working on a feature that would put all replies to the same message in one thread. A look at it appeared in an Android update available through the Google Play Beta Program. 

Right now, WhatsApp allows users to reply directly to a message and shows the original on top of the new message. However, users have to click through each response to see any earlier replies or the first message quoted. The new update would instead show every message in the thread in one place, making the flow of conversation clearer. 

WhatsApp with reply threads.
WABetaInfo

The update is currently under development, but should be available in individual or group chats, communities and channels. It would especially be beneficial for those latter ones, considering it's always impossible to keep track of an ongoing conversation between multiple people. In the meantime, there's no word yet of when this will roll out, though it probably won't be too long if it's already showing up in a beta. 

This article originally appeared on Engadget at https://www.engadget.com/apps/whatsapp-is-reportedly-developing-reply-threads-134516511.html?src=rss

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© REUTERS / Reuters

FILE PHOTO: A woman stands next to a logo of messaging application Whatsapp during a Meta conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo

Snapchat launches generative AI video Lenses

Snapchat's future includes generative AI video Lenses, wherein users can watch themselves cuddling with virtual animals on screen. The first three Lenses the app has launched include the Racoon and Fox, which animate the animals into a Snap. Meanwhile, the third one called Spring Flowers will generate a bouquet of flowers and use a zoom-out effect to reveal who's holding it. All three Lenses, as well as future ones Snapchat releases, are powered by a generative video model the company built in-house. Snap says it will be adding more every week to expand users' options. 

"We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and we’re excited to see what Snapchatters create," Snap said in its announcement. The company added an OpenAI-powered chatbot to its app back in 2023, and it has released more AI features since then. Last year, Snap introduced an AI video-generation tool for creators that allow users to create videos from text prompts. The tool was released to a small subset of users, but it showed that the company was working on AI video for the app. 

For now, only users paying for the $16-per-month Snapchat Platinum subscription tier will have access to the app's new AI video Lenses. The new Lenses will show up first in the carousel for subscribers and will work with both front and rear cameras. Any AI video a user creates will be automatically saved to Memories, and they can then share them directly with friends, to their Stories and with the public through Spotlight.

This article originally appeared on Engadget at https://www.engadget.com/apps/snapchat-launches-generative-ai-video-lenses-130056731.html?src=rss

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© Snap

Screenshots showing people posting with artificial intelligence-generated foxes, raccoons and flowers.

Huawei’s lobbying lands it in a bribery scandal with EU politicians

Huawei is at the center of a fresh scandal in Europe, following reports that lobbyists representing the Chinese tech titan bribed members of the European Parliament (MEPs) to curry favor with lawmakers. After being cast out of the U.S. market over fears that its telecommunications equipment could be infiltrated by the Chinese government for nefarious […]

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Samsung will cut its Galaxy Store commission to 80/20 for games

Samsung is changing its revenue-sharing policy and reducing its cut for certain apps so that developers and publishers can get more money from sales. As part of its announcements ahead of this year's upcoming Game Developers Conference (GDC), the company said that it's implementing an 80/20 revenue share model for games on the Galaxy Store. Previously, Samsung had a 70/30 sharing model, wherein it took 30 percent of an app's revenue. The new model also applies to games built on the company's cloud gaming platform, which allows players to stream games without downloading them. 

By adopting the new model, Samsung is undercutting Google, which implements a 70/30 split. However, it's worth noting that Google only takes a 15 percent cut for the first $1 million dollars in revenue that the developer earns each year. The company will only take a 30 percent cut for earnings in excess of $1 million. Google also takes 15 percent for automatically renewing subscription purchases. 

Samsung's Galaxy Store is nowhere near as big Google's Play Store, but it still comes pre-installed on Samsung phones and could still be used to purchase games by millions of users around the world. An 80/20 structure would still benefit a developer even if they mainly get their business from the Play Store on Android devices. The new revenue-sharing model will take effect on May 15, 2025.

This article originally appeared on Engadget at https://www.engadget.com/apps/samsung-will-cut-its-galaxy-store-commission-to-8020-for-games-130008053.html?src=rss

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© Samsung

A hand holding a phone with its open showing the Samsung Galaxy Store.
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