As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand.

In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025, the company has already held 18 live podcast recordings, with plans to double or triple its overall number of live podcast events by the end of the year.

SiriusXM’s live podcasts, whose audiences typically involve 40 or 50 fans, are not ticketed events. However, they represent a growing revenue stream for the company thanks to sponsorships by advertisers such as Hershey’s and Macy’s, with SiriusXM holding the events at both the company’s in-house recording studio in its New York City headquarters and at venues such as Avalon Hollywood. So far this year, SiriusXM Media has more than doubled the number of sponsors and corresponding ad revenue for its live podcast events, according to svp of strategic solutions Karina Montgomery, who declined to give exact figures but said that “ad revenue from these events is already up 160 percent as of June 2025, compared to all of 2024.”

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This article was first published by Digiday sibling Modern Retail.

In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators.

Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create a storefront to highlight their content and earn a commission on sales of products in their tailored collections with no commission cap. Some of the first influencers to join the program have included Linus Sebastian of YouTube channel Linus Tech Tips, Judner Aura of UrAvgConsumer, and tech and lifestyle creator Jenna Ezarik.

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Peering inside one of the tech world’s strangest companies

Head of the world’s biggest transformer maker calls for rules to alert utilities to the wild fluctuations in data centre demand

It’s Thursday, July 3, 2025, and we’re back with your daily tech funding snapshot of where venture capital is flowing and which startups are shaping the next wave of global tech innovation. Happy 4th of July to our U.S. readers! […]

The post Top 10 Startup and Tech Funding News – July 3, 2025 first appeared on Tech Startups.

The 830 Microsoft employees who lost their jobs in Washington included cloud solution architects, game designers and lawyers.

For the past two years, Apple has been having a tough time in China. Just recently, the U.S. trade war and local incentives from the Chinese government really got in the way of iPhone sales. However, Apple seems to be regaining control of the situation.

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The most frequently curated content on the White House Wire, the Trump administration's attempt to aggregate pro-Trump "real news" from across the right-wing media, doesn't come from Truth Social, Breitbart, or even Fox News. It comes from YouTube - notably, from the White House's own channel.

The White House Wire was launched at the end of April on the official WH.gov page, around the time that the Trump comms team began ramping up its war on the mainstream journalists and outlets who covered them critically. At that time, they'd revoked the Associated Press' credentials after the outlet refused to refer to the Gulf of Mexico as the "Gulf …

Read the full story at The Verge.

Velvet Sundown has racked up hundreds of thousands of streams on Spotify - without anyone even being sure if it's real.

Businesses that rush to use AI to write content or computer code, often have to pay humans to fix it.

The new law was passed to combat Singapore's worsening scam problem, but some have said it is too intrusive.

Nikita Bier has previously developed platforms that have proved popular with teen users.

To celebrate Independence Day, one of the most trusted cloud storage services is making a bold move by slashing the prices of its lifetime plans with a limited-time, exclusive offer.

You want your games to play the smoothest they possibly can - but sometimes, screen technology gets in the way. That's why some of the latest TVs and handhelds feature variable refresh rate (VRR) screens that can compensate when your graphics can't deliver a consistent 60 or 120 frames per second.

The Nintendo Switch 2 has a VRR screen - and originally, Nintendo advertised that the Switch 2 would also work with your VRR-capable TV. But Nintendo soon scrubbed mentions of docked VRR from its website, and on May 16th, it apologized. "Nintendo Switch 2 supports VRR in handheld mode only," the company told Nintendo Life, apologizing for "the in …

Read the full story at The Verge.

Slate Auto has updated its website after Congress passed President Trump's tax cut bill, which will eliminate the federal EV tax credit.

There is now a new badge of honor for startup founders: your proximity to one previously unknown Indian software engineer named Soham Parekh.

Cluely's rapid ascend may be challenged by free copycat products.

Stories about Soham Parekh, a software engineer that simultaneously works at several startups, have gone viral in the last week. Who is he?

Newly disclosed records show Attorney General Pam Bondi gave cover to not only Apple and Google, but also several other companies that help TikTok operate in the US.

Longtime Kojima Productions composer Ludvig Forssell expanded on the sequel's sonic identity with Hideo Kojima's blessing to interpret its story.