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These days, when Nicole Yelland receives a meeting request from someone she doesn’t already know, she conducts a multistep background check before deciding whether to accept. Yelland, who works in public relations for a Detroit-based nonprofit, says she’ll run the person’s information through Spokeo, a personal data aggregator that she pays a monthly subscription fee to use. If the contact claims to speak Spanish, Yelland says, she will casually test their ability to understand and translate trickier phrases. If something doesn’t quite seem right, she’ll ask the person to join a Microsoft Teams call—with their camera on.

If Yelland sounds paranoid, that’s because she is. In January, before she started her current nonprofit role, Yelland says, she got roped into an elaborate scam targeting job seekers. “Now, I do the whole verification rigamarole any time someone reaches out to me,” she tells WIRED.

Digital imposter scams aren’t new; messaging platforms, social media sites, and dating apps have long been rife with fakery. In a time when remote work and distributed teams have become commonplace, professional communications channels are no longer safe, either. The same artificial intelligence tools that tech companies promise will boost worker productivity are also making it easier for criminals and fraudsters to construct fake personas in seconds.

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As AI-driven fraud becomes increasingly common, more people feel the need to verify every interaction they have online.

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