Amazon won’t launch the AI-powered upgrade for Alexa for at least a month after its showcase at an event set for February 26th, according to The Washington Post. The delay is reportedly at least partly because the updated assistant has issues with giving inaccurate answers to test questions.

An anonymous Amazon employee told the outlet that the upgrade won’t come “until March 31 or later” due to the issues. The new Alexa could be tied to a subscription, with features like “the ability to adopt a personality, recall conversations, order takeout or call a taxi,” and was originally set to launch later this month as a free trial, the Post writes, citing internal documents and messages.

News of the delay comes after months of rumors suggesting Amazon is struggling to realize its plans to “supercharge” Alexa generative AI, which it said in 2023 would take place over a period of months, but still hasn’t. It was reportedly delayed from a late 2024 launch amid beta tester reports of slow, stiff, and less-than-useful responses. Amazon declined to comment on this story.

Apple is also rumored to be having issues with its own Siri AI upgrade, which has been expected to come soon in iOS 18.4, but may see its capabilities limited or delayed entirely to iOS 18.5, coming as early as May, Bloomberg reported yesterday. Meanwhile, Google’s Gemini-fueled digital assistant continues to enjoy a substantial lead in the race to beef up older smartphone assistants with generative AI.

Update February 16th: Added that Amazon declined to comment on this story.

Amazon sent out five different invites to its upcoming product event, and when pieced together, they spell out a familiar word: Alexa, the name of the company’s digital voice assistant.

We assumed the event would be about Alexa’s long-heralded renaissance, and given this message, plus Amazon telling Reuters that the event will be Alexa-focused, it seems certain the new Alexa will arrive this month.

The not-so-hidden message suggests that at the event, which is being held on February 26th in New York City, Amazon will launch the new generative AI-powered version of its voice assistant. First announced in September 2023, this “New” Alexa has suffered numerous delays along with reported struggles to merge Alexa’s existing capabilities with the revamped voice assistant. But it looks like it’s go time.

Reuters also reports that, according to people familiar with the matter, the upgraded Alexa debuting at the event will show off new features, including responding to multiple prompts in sequence and acting “as an ‘agent’ on behalf of users by taking actions for them without their direct involvement.”

Amazon will roll out the new Alexa to a limited number of users first, and it will initially be free, according to Reuters. When the new Alexa was first announced, Amazon’s former head of Devices & Services, Dave Limp, told The Verge they might charge for the service but would keep the “Classic Alexa” free. Subsequent reports indicated Amazon was considering charging as much as $10 a month for it.

However, there is still a chance the New Alexa will be a no-show. Reuters also reports that Amazon executives have scheduled a “Go/No-go” meeting for February 14, where they will “make a final decision on the ‘street readiness’ of Alexa’s generative AI revamp.”

Amazon sent out invites today for a February event in New York City. The invite gives few clues as to what will be announced at the event, which will be hosted by Panos Panay and the Amazon Devices & Services team on February 26th.

However, a blue swirly logo behind the words “You’re invited” does give off strong Alexa vibes, and it seems very likely that the company will finally officially launch its new supercharged Alexa digital assistant.

Amazon skipped its traditional Fall hardware event in 2024 amid rumors it was struggling to get its smarter Alexa in suitable shape for launch. The company announced a new, better Alexa powered by LLMs in September 2023 but has yet to ship this promised improved digital assistant. The company has said it plans to charge for the new Alexa.

This will be the first big event hosted by Panos Panay since he joined the company from Microsoft in 2023, replacing Dave Limp as the head of Devices & Services at Amazon. He hosted a small event for media when the new Kindles were launched in October of last year. Devices & Services is the group responsible for Echo smart speakers, Fire TVs, Kindles, and Alexa, among other products.