Shein hit with consumer protection action in EU as bloc unboxes strategy to tackle low-cost e-commerce risks

By: Natasha Lomas

5 February 2025 at 05:43

Chinese e-commerce and fast fashion giant Shein is facing fresh scrutiny in the European Union in relation to consumer protection rules following the launch of a coordinated action by the bloc’s Consumer Protection Cooperation Network (CPCN). The action is being conducted with reference to the EU’s Unfair Commercial Practices Directive, Consumer Rights Directive, Unfair Contracts […]