Normal view

There are new articles available, click to refresh the page.

Before yesterdayMain stream

Latest News
The 30 early-stage startups in 2025 most likely to become tech's next unicorns, according to a proprietary AI model known as 'Moneyball for VC' 23 January 2025 at 02:00

The 30 early-stage startups in 2025 most likely to become tech's next unicorns, according to a proprietary AI model known as 'Moneyball for VC'

Latest News

By: Ben Bergman，Leena Rao，Melia Russell，Samantha Stokes

23 January 2025 at 02:00

Beacons cofounders David Zeng, Greg Luppescu, Neal Jean, Jesse Zhang pose for a photo in front of the San Francisco skyline — Beacons cofounders David Zeng, Greg Luppescu, Neal Jean, Jesse Zhang.
Beacons

TRAC developed an AI model to predict the startups most likely to become unicorns.
The firm has updated its list to reveal 30 new startups in 2025 that the model identified.
TRAC says the companies it identifies have a one-in-five probability of becoming a unicorn.

Even though venture capitalists invest in tech, they have traditionally chosen early-stage investments that are decidedly low-tech, based largely on gut feelings, founder background, and personal relationships.

TRAC, a San Francisco-based early-stage venture firm cofounded by Fred Campbell, Joseph Aaron, Scott Pyne, Steve Marek, and Dick Fredericks in 2020, wants to change that.

The firm developed a proprietary model that uses AI to predict which early-stage startups are most likely to become unicorns, companies valued at more than a billion dollars. In 2023, TRAC first revealed 30 of the startups its model identified exclusively with Insider and also revealed its methodology. This year, the firm agreed to provide an updated list.

A few things are surprising about TRAC's model, which is based on over 30 sources of both public and private data that Aaron calls "Moneyball for venture capital."

For one thing, the firm says it is much more effective to focus on which startups are not likely to succeed versus picking the winners.

"Our algorithms are not really selecting needles from a haystack, as much as removing all the hay," Aaron explained. "Our AI eliminates about 99% of all early-stage companies from consideration, because our data predicts these companies have a higher probability of failure."

Another surprising thing about TRAC's model is it does not value founders as predictive. Instead, it finds the 291,000 investors in its database much more useful for determining a startup's success, especially a tiny number of just about 247 top angel investors and firms it calls "SuperForecasters."

"These extraordinary investors make a profit on two-thirds of their positions and one in five of their investments returns over 10X," Aaron explained.

While TRAC declined to share the full list of SuperForecasters it did share a random sampling of 30 of them with BI last year.

Less than 2% of all startups attract a SuperForecaster so that eliminates over 98% of all startups from TRAC's formula.

How accurate is TRAC's formula? Like early-stage investing as a whole, it takes a long time to know who is truly good at their job because venture investing is typically judged after a decade or more.

The firm says the companies it identifies have a one-in-five probability of becoming a unicorn, and it has been especially good at eliminating false positives, or an investment that goes bust.

"Most early-stage companies fail within 18 months of raising a round," Aaron said. "Similar vintage early-stage VCs would have had upwards of 20% of their portfolio be false positive within the first few years."

From the 2023 list, some of the companies listed have already achieved unicorn status or come close. Legal AI startup Harvey AI was valued at $1.5 billion in 2024. AI startup Hebbia raised $130 million at a $700 million valuation in 2024.

TRAC says it has made 61 seed investments, and none have lost money. "

"That is the only stat we have with bragging rights," Aaron said.

Here is the updated list of 30 companies in 2025 TRAC's model identified as being the next unicorns, in alphabetical order. The companies all have a valuation of less than $270 million. The average valuation is $149 million.

Amplify

What it does: Comprehensive life insurance platform

Founded: 2019

Last post-money valuation: $90 million, according to the company

Total raised: $45 million, according to the company

CEO: Hannah Wu

Founders: Hannah Wu and Qiyun Cai

Select investors: Greycroft, Anthemis, Mana Ventures, Crosslink Capital

Anrok

What it does: Global sales tax platform specifically built for software companies

Founded: 2020

Last post-money valuation: $250 million, according to the company

Total raised: $54 million, according to the company

CEO: Michelle Valentine

Founders: Michelle Valentine and Kannan Goundan

Select investors: Khosla Ventures, Elad Gil, Index Ventures, Sequoia Capital

Beacons

What it does: E-commerce platform and online solutions for creators

Founded: 2019

Last post-money valuation: $123 million, according to PitchBook

Total raised: $30 million, according to PitchBook

CEO: Neal Jean

Founders: Neal Jean, David Zeng, Greg Luppescu, Jesse Zhang

Select investors: Andreessen Horowitz, Y Combinator, Kora, Mantis VC

Beehiiv

What it does: Helps people publish newsletters

Founded: 2021

Last post-money valuation: $225 million, according to the company

Total raised: $49.7 million, according to the company

CEO: Tyler Denk

Founders: Tyler Denk, Jacob Hurd, Benjamin Hargett

Select investors: New Enterprise Associates, Sapphire Ventures, Lightspeed Venture Partners, Scott Galloway

Cal.com

What it does: Open-source scheduling infrastructure for various business sectors

Founded: 2021

Last post-money valuation: $175 million, according to the company

Total raised: $32.5 million, according to the company

President: Bailey Pumfleet

Founders: Bailey Pumfleet and Peer Richelsen

Select investors: Seven Seven Six, OSS Capital, Obvious Ventures, Tribe Capital, Alex Bouaziz, Jack Altman, Anthony Pompliano

Canary Technologies

What it does: Guest management platform and operational workflows for hotels

Founded: 2018

Last post-money valuation: Undisclosed

Total raised: $97 million, according to the company

CEO: Harman Singh Narula

Founders: SJ Sawhney and Harman Singh Narula

Select investors: Insight Partners, F-Prime Capital, Y Combinator

Databento

What it does: Distributes market data from over 45 trading exchanges

Founded: 2019

Last post-money valuation: $110 million, according to the company

Total raised: $37 million, according to the company

CEO: Christina Qi

Founders: Christina Qi and Luca Lin

Select investors: Redpoint Ventures, Unusual Ventures, Indicator Ventures, Tribe Capital, Operator Collective

Factory

What it does: Helps organizations manage and automate their software development

Founded: 2023

Last post-money valuation: $120 million, according to the company

Total raised: $20 million, according to the company

CEO: Matan Grinberg

Founders: Matan Grinberg and Eno Reyes

Select investors: Sequoia Capital, Lux Capital, Mantis VC, Ali Ghodsi

Fieldguide

What it does: Workflow automation software for assurance and advisory firms

Founded: 2020

Last post-money valuation: Undisclosed

Total raised: $50 million, according to the company

CEO: Jin Chang

Founders: Jin Chang and Chris Szymansky

Select investors: Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan

FlutterFlow

What it does: Low-code platform for mobile app developers

Founded: 2020

Last post-money valuation: $170 million, according to the company

Total raised: $30 million, according to the company

CEO: Abel Mengistu

Founders: Alex Greaves and Abel Mengistu

Select investors: GV, CRV, Gradient Ventures, Xoogler Ventures, Y Combinator

Goldcast

What it does: Helps companies conduct and measure their event marketing efforts

Founded: 2020

Last post-money valuation: $119 million, according to the company

Total raised: $40 million, according to the company

CEO: Palash Soni

Founders: Kishore Kothandaraman, Palash Soni, and Aashish Srinivas

Select investors: Underscore VC, Unusual Ventures, Westbridge Capital, HubSpot Ventures, Manik Gupta, Lenny Rachitsky, Scott Belsky, Elias Torres

K2 Space

What it does: Developing satellites that can deliver heavy payloads into orbit

Founded: 2022

Last post-money valuation: Undisclosed

Total raised: $71 million, according to the company

CEO: Karan Kunjur

Founders: Karan Kunjur and Neel Kunjur

Select investors: Altimeter Capital, Alpine Space Ventures, First Round Capital, Republic Capital, Valor Equity Partners, Also Capital

Lumos

What it does: Provides identity management software across a company's entire workforce and apps

Founded: 2020

Last post-money valuation: $205 million, according to PitchBook

Total raised: $65.3 million, according to PitchBook

CEO: Andrej Safundzic

Founders: Alan Flores-López, Leo Mehr, and Andrej Safundzic

Select investors: Andreessen Horowitz, Scale Venture Partners, Neo

Legacy

What it does: Provides at-home sperm testing and freezing services

Founded: 2018

Last post-money valuation: $150 million, according to PitchBook

Total raised: $47.87 million, according to PitchBook

CEO: Khaled Kteily

Founder: Khaled Kteily

Select Investors: Bain Capital, Alumni Ventures, TRAC, FirstMark

Mermaid Chart

Mermaid Chart CEO Andrew Firestone.
Mermaid Chart

What it does: Uses AI for visual diagramming

Founded: 2022

Last post-money valuation: Undisclosed

Total raised: $9.5 million, according to PitchBook

Founder: Knut Sveidqvist

Select investors: Sequoia, M12, Open Core Ventures

Neurable

What it does: Makes neurotechnology headphones that capture brain data and tell the user about their cognitive performance

Founded: 2015

Last post-money valuation: $23.5 million, according to PitchBook

Total raised: $30.9 million, according to PitchBook

CEO: Ramses Alcaide

Founders: Adam Molnar and Ramses Alcaide

Select investors: Trac, Deepwater Asset Management

Nexus Laboratories

What it does: Developing a verifiable computing system that will bring greater ownership and identity protection to all users online

Founded: 2022

Last post-money valuation: Unknown, according to PitchBook

Total raised: $27.2 million, according to PitchBook

CEO: Daniel Marin

Founder: Daniel Marin

Select investors: Lightspeed Venture Partners, SV Angel

Optery

What it does: Privacy management software that gives individuals control of their personal data

Founded: 2020

Last post-money valuation: $7.14 million, according to PitchBook

Total raised: $2.7 million, according to PitchBook

CEO: Lawrence Gentilello

Founders: Lawrence Gentilello, Chen Atlas, and Dekel Barzilay

Select investors: Y Combinator, Trac, Goodwater Capital

Orb

Orb co-founder and CEO Alvaro Morales — Orb cofounder and CEO Alvaro Morales.
Orb

What it does: Offers real-time billing solutions for AI and software companies

Founded: 2021

Last post-money valuation: Undisclosed

Total raised: $44.1 million, according to PitchBook

CEO: Alvaro Morales

Founders: Kshitij Grover and Alvaro Morales

Select investors: Greylock, Menlo Ventures, Mayfield

Otto

What it does: Software designed to help veterinary clinics deliver better care

Founded: 2015

Last post-money valuation: Undisclosed

Total raised: $43 million, according to PitchBook

CEO: Zeynep Young

Founders: Steven Carter and Price Fallin

Select investors: Mercury Fund, Dundee Venture Capital, Atento Capital

Peregrine Technologies

What it does: Enables local police departments and public safety agencies to manage and visualize their data

Founded: 2018

Last post-money valuation: $360 million, according to the company

Total raised: $60 million, according to the company

CEO: Nicholas Noone

Founders: Nicholas Noone and Ben Rudolph

Select investors: Friends & Family Capital, Fifth Down Capital, Goldcrest Capital, Craft Ventures, Godfrey Capital

Pylon

What it does: Customer operations platform that broadcasts product updates and upcoming events and collects data

Founded: 2022

Last post-money valuation: $86.06 million, according to PitchBook

Total raised: $19.37 million, according to PitchBook

CEO: Advitheey Chelikani

Founders: Advith Chelikani, Marty Kausas, and Robert Eng

Select investors: Andreessen Horowitz, General Catalyst, Y Combinator

Rad AI

What it does: Generative AI to help healthcare providers manage their workflow

Founded: 2018

Last post-money valuation: $273.49 million, according to PitchBook

Total raised: $83.99 million, according to PitchBook

CEO: Doktor Gurson

Founders: Dr. Jeff Chang and Doktor Gurson

Select investors: Khosla Ventures, Gradient Ventures

Render

Render founder and CEO Anurag Goel.
Render

What it does: Cloud hosting platform that helps developers create apps quickly and easily

Founded: 2018

Last post-money valuation: $230 million, according to PitchBook

Total raised: $156.8 million, according to the company

CEO and founder: Anurag Goel

Select investors: Bessemer Venture Partners, General Catalyst, Abstract Ventures, Elad Gil

Runa

Runa founder and CEO Aron Alexander.
Runa

What it does: Payments Infrastructure within the financial technology sector, offering embedded payouts, rewards, and incentives

Founded: 2016

Last post-money valuation: $100 million, according to PitchBook

Total raised: $54 million, according to the company

CEO and founder: Aron Alexander

Select investors: Albion, SAP.io, Clocktower

Runpod

What it does: provides cloud GPU computing services

Founded: 2022

Last post-money valuation: $120 million, according to PitchBook

Total raised: $20 million, according to PitchBook

CEO and founder: Zhen Lu

Select investors: Intel Capital, Dell Technologies Capital

Stairwell

Stairwell founder and CEO Mike Wiacek.
Stairwell

What it does: cybersecurity company

Founded: 2022

Last post-money valuation: $300 million, according to Pitchbook

Total raised: $70 million, according to PitchBook

CEO and founder: Mike Wiacek

Select investors: Accel, Lux Capital, Sequoia Capital

Starfish Space

Starship Space cofounder and CEO Austin Link.
Starfish Space

What it does: It develops technology that helps satellites last longer, including refueling satellites and manually altering their orbits for safe disposal.

Founded: 2019

Last post-money valuation: $95 million, according to PitchBook

Total raised: $51 million, according to the company

CEO: Austin Link

Founders: Austin Link and Dr. Trevor Bennett

Select investors: Shield Capital, Point72, TRAC

Statsig

Statsig founder and CEO Vijaye Raji.
Dan DeLong

What it does: Digital product testing platform that runs rapid product experiments and analyzes users' responses to new features and functionality

Founded: 2021

Last post-money valuation: $420 million, according to the company

Total raised: $53 million, according to the company

CEO and founder: Vijaye Raji

Select investors: Sequoia Capital, Madrona Venture Group

Vitable Health

What it does: Provides affordable primary and urgent care health coverage plans, including primary and urgent care, mental health, and care

Founded: 2020

Last post-money valuation: $65 million, according to PitchBook

Total raised: $25 million, according to PitchBook

CEO and founder: Joseph Kitanga

Select investors: Y Combinator, First Round Capital, Softbank

Read the original article on Business Insider

Latest News
Silicon Valley is foaming at the mouth with the promise of AI 'agents.' These are the startups to watch. 9 January 2025 at 02:00

Silicon Valley is foaming at the mouth with the promise of AI 'agents.' These are the startups to watch.

Latest News

By: Melia Russell，Samantha Stokes

9 January 2025 at 02:00

A robot with hearts for eyes — iStock; Rebecca Zisser/BI

Sam Altman, the chief executive officer of OpenAI, has prophesied that this may be the year the first "agents" — a set of artificial intelligence tools that can perform tasks on their own — "join the workforce." Investors whose job it is to back new technologies before they become ubiquitous are swooning with the promise of these digital coworkers.

The rise of agents offers a fertile ground for a select group of startups to establish themselves as the front-runners of this shift. In that spirit, Business Insider reviewed viewed press releases, news articles, and PitchBook data for startups exploring the application of agents across various sectors and then filtered for those companies that raised rounds of more than $25 million and less than $75 million in 2024. The result is a list of 20 startups that seem positioned to scale this year on the back of new funding.

"If 2024 was the year of LLMs, we believe 2025 will be the year of agentic AI," said Praveen Akkiraju, a managing director at Insight Partners, whose agentic plays include Writer, Jasper, and Torq.

The last wave of artificial intelligence brought copilots, a type of virtual assistant designed to work side-by-side with a user. Some write code, some recap meetings or emails, and some scribe notes on a physician's behalf. Copilots require some human hand-holding but significantly amplify productivity and efficiency.

Since that breakthrough, a new generation of virtual assistants has emerged. Agents describe an artificial intelligence that can complete tasks without much human supervision. They don't just assist — they take charge. Agents can break down complex tasks into smaller sub-tasks, make decisions, execute plans, and adjust their approach based on outcomes.

Here's a simple way to think about the difference: a copilot can assist with crafting a tailored vacation itinerary, while an agent can go further by booking the flights, reserving the hotel, and organizing activities — all without a user needing to intervene at each step.

With Google, Microsoft, and OpenAI's significant investments in agentic models and the subsequent investor hysteria around this technology, it's clear that agents are the flavor of the season. PitchBook data shows startups exploring the application of agents have alone raised $8.2 billion in 2024.

Jill Chase, a partner at CapitalG, a growth fund under Alphabet, said software infrastructure that makes agents work "will be poised for explosive growth." Aaron Jacobson, a partner at NEA and early investor in Databricks, said enterprises will deploy agents at large to "make a real business impact." Seema Amble, a partner at Andreessen Horowitz, suggested that agents will change how professionals use software.

"In the short term, human workers will be the reviewer in the loop," said Amble, an enterprise software investor. "In the future, as trust is established over time, I expect many data-derived actions will shift toward being entirely a set of narrowly defined task-driven agents."

Here's a list of agentic startups who have raised rounds of more than $25 million and less than $75 million in 2024, ranked from the least amount raised to the most amount raised.

Maven AGI

What it is: Maven AGI reimagines enterprise customer support by leveraging agents.

Founded: 2023

Total funding: $28 million

Notable deal: Maven AGI launched from stealth with $28 million in Series A funding led by M13 in May of 2024.

Wordware

What it is: Polish-British startup Wordware is building a software platform that can develop and deploy agents using plain English rather than code.

Founded: 2021

Total funding: $30 million

Notable deal: At $30 million, Wordware's November 2024 fundraise is one of the largest seed rounds in Y Combinator's history, the startup. said. Spark Capital led the funding round, with YC and VC firm Felicis participating.

Decagon

What it is: Decagon is developing agents that act as customer support representatives for enterprise customers.

Founded: 2023

Total funding: $35 million

Notable deal: Decagon emerged from stealth in June of 2024 and announced both its $30 million Series A and $5 million seed rounds. The startup's investors include Accel, Andreessen Horowitz, and Elad Gil.

Resolve AI

What it is: Resolve AI is building a production-engineer agent that troubleshoots errors and solves production issues, freeing up human engineers' time to create new products and features.

Founded: 2024

Total funding: $35 million

Notable deal: Greylock led Resolve AI's $35 million seed round in November 2024. Unusual Ventures also participated in the round alongside angel investors 'Godmother of AI' Fei-Fei Li, Google DeepMind's Chief Scientist Jeff Dean, and executives from OpenAI, GitHub, AWS, and Notion also participated in the round.

Norm Ai

What it is: Norm Ai enables corporate compliance chiefs to convert regulations, from public laws to company policies, into working computer code.

Founded: 2023

Total funding: $38 million

Notable deal: Norm Ai raised a $27 million Series A round led by Coatue in June of 2024, following an $11 million seed round earlier in the year.

7AI

lior div cybereason — 7AI cofounder and CEO Lior Div.
MIT Leadership Center/YouTube

What it is: Founded by two cybersecurity veterans, 7AI is building a "swarm" of agents that monitor for threats and protect enterprise companies from cyberattacks.

Founded: 2023

Total funding: $36 million

Notable deal: 7AI launched from stealth in June of 2024 with a $36 million seed funding round led by Greylock. CRV and Spark Capital also participated in the round.

Robin AI

Richard Robinson, CEO and founder of Robin — Robin AI founder and CEO Richard Robinson.
Robin

What it is: Buzzy legaltech startup Robin offers a copilot for lawyers to help draft and revise contracts.

Founded: 2019

Total funding: $39 million

Notable deal: Singapore investment company Temasek led Robin's $26 million Series B funding round in January 2024, and VC firms QuantumLight, Plural, and AFG Partners also participated in the round.

Braintrust

What it is: Developers at companies like Airtable, Instacart, and Stripe use Braintrust to build, monitor, and troubleshoot their artificial intelligence applications.

Founded: 2023

Total funding: $45 million

Notable deal: Andreessen Horowitz led a $36 million Series A round of funding for Braintrust in August of 2024.

Lawhive

What it is: Lawhive's artificial intelligence-powered legal assistant, Lawrence, automates routine legal tasks, from client onboarding and compliance checks to document drafting.

Founded: 2019

Total funding: $52 million

Notable deal: Lawhive closed two rounds of funding just eight months apart, with a $10 million seed round in April of 2024 and a $40 million Series A round in December.

Qodo

What it is: Formerly known as CodiumAI, Qodo deploys agents into the coding process to take over tasks such as generation, testing, review, and documentation.

Founded: 2022

Total funding: $50 million

Notable deal: Qodo raised a $40 million Series A funding round in September of 2024 led by Susa Ventures and Square Peg. Firestreak Ventures, ICON Continuity Fund, TLV Partners, and Vine Ventures also participated in the round.

Rox

Rox co-founders Ishan Mukherjee, Shriram Sridharan, Diogo Ribeiro, and Avanika Narayan — Rox cofounders Ishan Mukherjee, Shriram Sridharan, Diogo Ribeiro, and Avanika Narayan.
Rox

What it is: Rox's agents assist sales teams by monitoring customer activity, identifying risks and opportunities, and recommending action plans for human employees.

Founded: 2024

Total funding: $50 million

Notable deal: Rox completed its seed and Series A rounds in stealth. The deals — totaling $50 million from investors including GV, Sequoia, and General Catalyst — were announced in November of 2024.

Decart

What it is: Decart builds enterprise and consumer products on top of its own infrastructure stack, designed to reduce some of the costs of building or using artificial intelligence models.

Founded: 2023

Total funding: $53 million

Notable deal: Decart emerged from stealth with $21 million in seed funding from Sequoia Capital and Zeev Ventures in October of 2024, and raised another $32 million in a Series A round led by Benchmark in December.

HeyGen

What it is: HeyGen, a generative AI video creator for enterprises, launched agents as virtual avatars that can provide around-the-clock customer support.

Founded: 2020

Total funding: $60 million

Notable deal: Benchmark led HeyGen's $60 million Series A in June of 2024. Other investors in the round included Thrive Capital, Bond Capital, Conviction, Dylan Field, Elad Gil, Aviv Nevo, Neil Mehta, and SV Angel.

11x

Tech workers standing in a stairwell — Employees of 11x San Francisco in its San Francisco office.
11x/Nordlys Photography

What it is: 11x builds artificial intelligence-powered sales development reps for handling the workflows of traditional revenue teams.

Founded: 2022

Total funding: $76 million

Notable deal: Andreessen Horowitz led a $50 million Series B round for 11x in November of 2024, just two months after the startup grabbed $24 million in a Series A round led by Benchmark.

Astrix Security

What it is: Astrix Security is creating a security platform to shield an enterprise customer's agents from cyberattacks.

Founded: 2021

Total funding: $85 million

Notable deal: Astrix closed a $45 million Series B round led by Menlo Ventures in December of 2024. Workday Ventures, Bessemer Venture Partners, CRV, and F2 Venture Capital also participated.

Ema

Ema founder and CEO Surojit Chatterjee.
Ema

What it is: Ema is building agents called "personas" that complete complex business tasks for their human employee counterparts.

Founded: 2023

Total funding: $61 million

Notable deal: Ema increased its Series A funding round to $50 million in July of 2024, and counts Accel, Section 32, Prosus Ventures, Sozo Ventures, Hitachi Ventures, Wipro Ventures, SCB 10X, Colle Capital, and Frontier Ventures among its investors.

You.com

What it is: You.com's multi-agent system enables knowledge workers to conduct research, create content, and build custom agents on top of any artificial intelligence model for virtually any task.

Founded: 2020

Total funding: $99 million

Notable deal: Georgian led a $50 million Series B round of funding for You.com in September of 2024.

Anysphere

What it is: Anypshere, the startup behind the artificial intelligence-powered code editor, Cursor, allows developers to turn terse directives into working code.

Founded: 2022

Total funding: $171 million

Notable deal: Anysphere raised back-to-back rounds of funding just four months apart, with a $60 million Series A round in August of 2024 and a $100 million Series B round in December. The latest round crowned Anyshere a unicorn with a valuation of $2.6 billion.

Torq

What it is: Torq's multi-agent system enables security professionals to create and deploy sophisticated workflows, triage alerts, and respond to security events.

Founded: 2020

Total funding: $192 million

Notable deal: Torq closed two separate rounds of funding in the last 12 months, including a $42 million Series B round and a $70 million Series C round led by Evolution Equity Partners.

Legion

What it is: Legion, a workforce management platform used by companies like Barry's and Five Below, has developed agents to predict customer demand across locations, create and analyze schedules and timesheets, and reduce human bias.

Founded: 2016

Total funding: $195 million

Notable deal: Legion won $50 million in financing from Silicon Valley Bank in December of 2024, following a $50 million growth round led by Riverwood Capital earlier last year.

Read the original article on Business Insider