Publishers that want to experiment with using generative AI technology to build products and features like creating chatbots and analyzing data have to evaluate which large language models best fit the bill. 

And it turns out that one of the biggest factors in these evaluations is how easy it is to integrate an LLM into their companies’ tech systems — such as different product suites and content management platforms — according to conversations with three publishing execs. That often means choosing the LLMs owned by companies with which they already have enterprise technology or content licensing agreements.

For example, a spokesperson at one publisher – who asked to remain anonymous —  told Digiday their company isn’t experimenting with an array of different LLMs and is primarily using OpenAI’s models. Their company has a content licensing deal with OpenAI that followed a successful project to build a chatbot using OpenAI’s GPT model. The publisher has continued to use GPT for other needs, like productivity tools.

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The search advertising landscape is poised to undergo a seismic shift this year, driven by the rise of AI-powered search platforms like Perplexity AI and search ads on social platforms like TikTok. And those are just the platforms with confirmed ad units. 

Meanwhile, the industry has been whispering about search ads cropping up on Reddit and Amazon’s generative AI-powered chatbot Rufus. All of this while search kingpin Google grapples with the fallout from its search trial, in which the Justice Department has tasked Google with selling its Chrome web browser to create a more equal playing field for search competitors. Google, of course, is expected to appeal this case.

The way people search for things online is changing, shifting from keyword-based searches to more conversational queries, in large part due to generative AI. And with Google’s dominance being challenged in court (also in the trial over its ad tech), competitors may soon start circling, hoping to capture any spoils from the fallout.

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This story was first published by Digiday sibling WorkLife

The ability to work remotely was the most requested workplace accommodation last year, according to a survey from AbsenceSoft, a platform for leave of absence and accommodations management, which included responses from 2,400 HR leaders and employees.

It comes as more major companies shift away from the hybrid arrangements they were in last year, and are requiring staff to work from offices five days a week. JP Morgan is one example, along with others in finance like Goldman Sachs, and some in tech like Amazon. Meanwhile, agency holding group WPP caused waves internally when it announced staff would have to be back in the office four days a week from April.

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The concept of ad curation may appear to be a nebulous one. Still, in the contemporary phase of the $750 billion digital advertising industry’s maturation, it has come to represent control: who owns the relationship, and who can command margin?

And with consolidation expected to represent much of the mergers and acquisitions in the space during 2025, the importance of this term is ramping up, as new players enter the space and audience signals become more scarce.

In its most basic concept, curation can be traced back to the earliest ad networks, with several industry figures laying claim to its invention, from high-profile pioneers to under-the-hood stalwarts.

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The Media Briefing this week features an interview with the Financial Times’ Fiona Spooner, managing director of the FT’s Consumer Revenue Group, on how their AI-powered paywall has led to an increase in key subscription metrics like average revenue per user and lifetime value — even though it hasn’t led to more conversions yet.

• How the FT is using AI technology to boost its paywall and improve ARPU and LTV
• The Wall Street Journal’s newsroom restructuring, ABC News’ union win protecting jobs against generative AI and more.

FT’s smarter, more automated paywall

The Financial Times’s months-old AI-powered paywall has helped improve key subscription business metrics, such as average revenue per user and lifetime value, according to Fiona Spooner, Managing Director of the FT’s Consumer Revenue Group.

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The planes collided over the Potomac River near Ronald Reagan Washington National Airport

An American Airlines plane carrying 64 passengers collided with an Army Black Hawk helicopter in D.C. on Wednesday, Jan. 29

There were around 60 people aboard the regional passenger plane before it crashed with a helicopter on Wednesday, Jan. 29

Retailers have suffered unprecedented annual levels of shoplifting losses and incidents of violence and abuse against staff, according to industry data, although one major chain has told Sky News there are now signs of a fightback.

A California state lawmaker has proposed diverting billions intended for high-speed rail to pay for infrastructure and wildfire prevention efforts.

If you need help with today's brainteaser, Newsweek has a host of helpful hints and tips.

Newsweek has some handy hints and tips to help you solve today's "Wordle" puzzle if you are struggling.

Tesla will introduce a paid autonomous ride-hailing service in Austin, Elon Musk said during an earnings call discussing the automaker's financial results for 2024. As TechCrunch reports, he said the company will use cars with no human driver behind the wheel and with the unsupervised version of its Full Self-Driving software, which Tesla has yet to release. The service will launch with the company's internal fleet in Austin this June before expanding to other locations in the US. And then next year, Tesla owners will be able to add their cars to the fleet whenever they want, kind of like how people can list and unlist their properties on Airbnb, Musk said. He explained that the automaker wants to iron out any kinks first, such as making sure billing works well and that the robotaxis will stop at the right spot when they're ordered.

Since the plan is to allow vehicle owners to add their Teslas to the company's robotaxi fleet, the automaker is also planning to release its unsupervised FSD software in California and other regions in the US before the year ends. Knowing Musk's tendency to overpromise on timelines, though we'd take that announcement with a (huge) grain of salt.

Musk has been talking about robotaxis for a while now and said back in 2019 that Tesla will "have over a million robotaxis on the road" within a year. When he launched the Cybercab in 2024, he said he envisions a future wherein people own several robotaxis that they can then earn money from through a ridesharing network. It's worth noting that Waymo started offering fully autonomous rides to select users in Austin in late 2024 and will be launching the service fully in the city sometime this year.

This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/elon-musk-says-tesla-will-launch-a-robotaxi-service-in-austin-this-june-044745591.html?src=rss

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© Tesla

The Gunners were also winners, 2-1 in Girona, to finish third in the new-look group phase.

© AP

Authorities had issued avalanche warnings in several Alpine regions

© AFP via Getty

Mistral AI was hailed as a potential global leader in the technology. But it has lost ground to US rivals — and now China’s emerging star

US president orders work on defence shield going beyond Ronald Reagan’s ‘Star Wars’ programme

A Bay Area start-up is offering ultra-fast, ultra-precise eyelash extensions for those brave enough to step into its machine

An American Airlines jet carrying 60 passengers collided in mid-air with a military helicopter with three US Army soldiers aboard.

Bennu contains minerals and thousands of organic molecules, including the chemical components that make up DNA.