Apple TV+ is on the brink of a potential big cultural moment, with Severance season 2 receiving buzz that few Apple shows ever do. Here’s why that could lead TV+ to truly take off like never before.

Apple has a big product launch roadmap for 2025, with the ultra-thin iPhone 17 Air one of the most exciting debuts. A recent rumor has me thinking about a MacBook Air-inspired feature that could quickly win me over.

In a complete coincidence of timing, Instagram just announced two new features launching for Reels in the US starting today. Here are the details.

Apple Intelligence is in its early stages, but it’s already leading to big changes in Apple hardware such as increased RAM and chip upgrades. Now, a new rumor indicates another key hardware change is coming to the full iPhone 17 lineup that will help with AI.

Apple has recently ramped up its US chip production in Arizona, but TSMC’s CEO says you shouldn’t expect the latest and greatest chips to be US-made any time soon. Here’s why.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Apple’s big 2025 product release plans, including iPhone 17 Pro camera upgrades, 17 Air thinness, and more. Here are this week’s Apple rumors.

This week Apple TV+ is celebrating two big moments: the return of Severance plus Silo’s season 2 finale. But now some not-so-positive news has emerged: comedy Dick Turpin has been unexpectedly canceled.

This year Apple is planning to launch three new Home products as part of a renewed smart home push. Here’s when to expect one such product, the HomePod mini 2, to debut.

I’ve used the iPad Pro as my primary computer for almost a decade. Here are four reasons you might enjoy making the your laptop replacement too.

Apple has just released new beta software for Mac and Vision Pro. macOS Sequoia 15.3 and visionOS 2.3 beta 3 are rolling out now for users with a developer account. Update: macOS 15.3 beta 3 is now available for public beta testers too, just hours after the developer rollout.

Last week it was discovered that Apple had added Synchrony to its list of supported ‘Pay over time’ providers—but prematurely, as the mention was later revoked. Today, however, Synchrony financing is officially launching for Apple Pay users, with even more support coming later.

CARROT Weather has long been one of the best weather apps across Apple’s platforms, and today it got a big update with two main features: a CarPlay app and upgraded Live Activities support.

Apple’s new iPhone SE 4 is expected to arrive this March, and now new images posted by Sonny Dickson on X give us a first look at what’s coming.

Apple One launched over five years ago, and while it did recently gain new features, there’s never yet been a brand new service added. But it sounds like that might change later this year.

Apple and Goldman Sachs have had a fraught Apple Card relationship, which has widely been reported to be ending soon. Now, Goldman’s CEO has confirmed the possibility of a premature conclusion to the Apple partnership during a recent earnings call.

Apple’s next generation of CarPlay, often referred to as CarPlay 2, is still nowhere to be found despite a 2024 deadline. Here’s why it’s time for Apple to take a radically new approach and reboot CarPlay 2.

Yesterday, Apple TV+ had a fun marketing pop-up at Grand Central Terminal to celebrate Severance’s return. It turns out, Silo had its own unique marketing appearance too as a way to mark the coming season 2 finale.

Apple CEO Tim Cook recently visited the UK just before Christmas, where he met King Charles III. While there, Cook also sat down for a podcast interview that was just published—here’s what he shared about his daily and weekly routines, nontraditional retirement plan, personal upbringing, and a lot more.

Apple has released a new beta 3 update. Just hours after the recent debut of beta 3 for tvOS and HomePod only, watchOS 11.3 has received its beta 3 update too.

Apple introduced Face ID on iPhone all the way back in 2017, and Touch ID quickly became absent from all but the budget iPhone SE. Now, the SE is about to lose it too. But I think it’s actually the perfect time to bring Touch ID back across the entire iPhone lineup, and Vision Pro is why.