• Jeff Bezos' space company, Blue Origin, has launched its first orbital rocket, New Glenn.
• New Glenn is one of the largest, most powerful rockets ever built.
• The maiden launch marks a milestone for Blue Origin.

Jeff Bezos' space company Blue Origin has entered the rocket big leagues.

At 2:03 a.m. Eastern Time on Thursday, Blue Origin's 32-story-tall New Glenn rocket fired its seven engines and climbed atop a cloud of fire and steam for the first time, roaring into the skies above the launch complex in Cape Canaveral, Florida.

"LIFTOFF! New Glenn is beginning its first ever ascent toward the stars," Blue Origin wrote in an X post on Thursday morning.

Bezos, who was present at New Glenn's launch, uploaded a minute-long clip of the launch on X shortly after liftoff.

New Glenn belongs to a new generation of the largest, most powerful rockets ever built, next to Elon Musk's SpaceX's Starship and NASA's new moon rocket, the Space Launch System.

These heavy-lift vehicles have roughly the size and heft of NASA's Saturn V — the rocket that launched Apollo astronauts to the moon — but they're designed for even more ambitious goals.

Musk and Bezos have espoused plans to establish permanent human settlements on Mars and on a giant space station, respectively. NASA aims to build permanent science stations on and around the moon and eventually send astronauts to Mars with SpaceX's and Blue Origins' help.

First, though, Blue Origin needs to strengthen its business. New Glenn's maiden launch positions the company to fly payloads to orbit and challenge SpaceX's dominance.

Blue Origin was originally planning to launch New Glenn on Monday. The launch was repeatedly delayed and eventually postponed after Blue Origin said they had to "troubleshoot a vehicle subsystem issue."

"I'm incredibly proud New Glenn achieved orbit on its first attempt," Blue Origin CEO Dave Limp on Thursday. "We knew landing our booster, So You're Telling Me There's a Chance, on the first try was an ambitious goal. We'll learn a lot from today and try again at our next launch this spring. Thank you to all of Team Blue for this incredible milestone."

Blue Origin loses booster in an otherwise successful launch

In a statement two hours after the launch, Blue Origin confirmed that it had lost its booster after it separated from the rocket

The booster was meant to return to Earth and land on a platform in the ocean, which would have been the company's first step to proving the reusability of its booster.

This makes SpaceX the only company to have recovered and reused a rocket's booster. The Musk-led rocket company has been retrieving its much smaller Falcon 9 first-stage boosters for reuse in this way for years.

SpaceX's Starship booster recently proved a different landing method, lowering itself into the waiting arms of a landing tower in October.

Like Falcon 9, and unlike Starship, New Glenn is only partially reusable — its second stage is not designed for reuse.

Musk congratulated Bezos shortly after New Glenn's successful liftoff.

"Congratulations on reaching orbit on the first attempt! @JeffBezos," Musk wrote on X.

Blue Origin's future depends on New Glenn

Trailing behind SpaceX, Blue Origin is one of the leading companies paving the way for reusable rockets, which can help slash spaceflight costs.

Weeks before New Glenn's debut launch, during the New York Times 2024 DealBook Summit, Bezos said Blue Origin "is not a very good business, yet."

He added, "It's going to be the best business that I've ever been involved in."

New Glenn is Blue Origin's second rocket, but its first designed to insert itself into Earth's orbit.

The company began construction on New Glenn in 2016. Bezos has said he isn't happy with the company's speed of progress.

"Blue Origin needs to be much faster," Bezos told Lex Fridman in December 2023. "And it's one of the reasons that I left my role as the CEO of Amazon a couple of years ago."

For comparison, SpaceX began developing its first orbital rocket, the Falcon 9 v1.0, in 2005. It made its debut launch five years later, in 2010.

That said, New Glenn is more than three times more powerful than SpaceX's first Falcon 9.

Blue Origin's comparatively tiny New Shepard rocket, which carries paying customers and other payloads to suborbital space, has been reused nearly 30 times since its first launch in 2015.

New Glenn's maiden voyage is carrying a test payload

As Blue Origin's barge sails the booster back to the coast, the rocket's second stage is scheduled to remain in space for about six hours while carrying the company's prototype Blue Ring pathfinder spacecraft.

Blue Ring is designed for multiple mission types, including transporting, refueling, and communicating with other craft in space. The pathfinder prototype launched on Thursday is a test launch and is set to remain onboard and not be deployed into space.

"There is a growing demand to quickly move and position equipment and infrastructure in multiple orbits," Limp wrote on X in December. Blue Ring is designed to fulfill that need for both government and commercial customers, the Blue Origin CEO said.

The Federal Aviation Administration has granted Blue Origin a license to launch New Glenn to orbit from Cape Canaveral for the next five years.

Blue Origin's customers include NASA, Amazon, and several telecommunications providers.