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Today — 24 December 2024Main stream

Why the middle-aged huns are the real stars of Gavin & Stacey

24 December 2024 at 22:00

The best bit about ‘Gavin & Stacey’? The central trio of chaotic older women. As the show bows out with one last festive hurrah, Katie Rosseinsky salutes the performers who’ve brought these characters to life

© BBC

Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?

24 December 2024 at 21:01

Snapchat’s subscription play is shaping up to be one of media’s most compelling plotlines in 2025. 

While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift. Case in point: Snap’s ad revenue climbed 10% to $1.25 billion in its last quarter, but thanks to $123 million in non-ad revenue — largely driven by its member program, Snapchat+ — the company posted a 15% overall revenue jump to $1.37 billion.

It’s a rare win for a platform navigating a precarious business model, heavily dependent on fiercely contested ad dollars.

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Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution

24 December 2024 at 21:01

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Media Agency Report, which examined the current and future state of media agencies, from the perspective of total client spending and spending by media channel, and delved into the impact of retail media on the agency landscape.

Digiday hosted a focus group of eight senior media agency executives who oversee media investment at holding company-owned and independent media agencies to gather first-person accounts of client spending. Agencies and networks that participated in the focus group were:

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