Apple’s leaders claim the company wasn’t late to generative AI, but instead following what has become its familiar playbook: try to be the best, not the first.

Much as the CEO seems awestruck by AI and his just-released Apple Intelligence, he’s more convinced that the tech giant’s health apps will define the company’s legacy.

The not-a-Twitter-clone is exploding, and its CEO promises to not repeat old social-media mistakes. Her strategy? Massively empower users to decide how the service works.

When Satya Nadella took over as CEO, the company was lumbering and uncool. He cleaned up a toxic culture, crafted the deal of the decade, and put Microsoft back on top.