The Macy's Thanksgiving Day Parade is turning 100. Photos show how the tradition has evolved since 1924.
- The Macy's Thanksgiving Day Parade was first held on November 27, 1924.
- It's been a hallmark of the holiday season since then, featuring celebrities and character balloons.
- This year's parade airs on Thursday, November 28 at 8:30 a.m. ET on NBC.
On Thursday, November 28, Macy's will kick off its 98th Thanksgiving Day Parade.
But what's extra special about this year's parade is that it's also the 100-year anniversary of the first Macy's parade — then called the Macy's Christmas Parade — which was held on November 27, 1924. (The company skipped the event from 1942-1944 because of World War II.)
Since then, the parade has grown into a spectacle of giant helium balloons, extravagent floats, marching bands, Broadway performances, celebrity appearances, and more.
"Every single year, we really try to deliver the best in entertainment," Kathleen Wright, director of production operations for Macy's studios, told the "Today" show on Monday.
So, as more than 5,000 volunteers, 32 balloons, and 22 floats prepare to grace the streets of New York City, here's a look back at Macy's first parade and how the tradition has evolved over the last 100 years.
The first parade featured live animals from the Central Park Zoo.
Happy Dragon (pictured above) and Felix the Cat were two balloons on display that year.
The balloon handlers were also dressed as Mickey Mouse.
An Uncle Sam balloon graced the streets of New York City in the 1940s.
The Rockettes were founded in 1925.
She was accompanied by her "Prince Charming," actor Troy Donahue.
The balloon was named "Flying Ace Snoopy."
According to Macy's, Snoopy is the "longest-running character balloon" in the parade's history.
The balloon handlers were also dressed as Kermit, with green outfits and yellow collars.
Sesame Street began airing in 1969.
The Woody Woodpecker show aired between 1940 and 1972.
Raggedy Ann was a character created by author and artist Johnny Gruelle in 1915.
The ballon also held over 15,000 cubic feet of helium.
Olive Oyl and Swee'Pea were characters from "Popeye."
The first Pink Panther film was created in 1963.
An estimated 1.8 million people attended the chilly parade.
The first "Clifford" story was published in 1963 by Norman Bridwell.
It was fitting for a Spider-Man balloon to fly over New York City, just as the character does in the comics and movies.
"The Simpsons" remains the longest-running scripted sitcom in television history.
The singers wore red sweaters with white scarves as they waved American flags.
A billboard for the Tony Award-winning musical "Kiss of the Spider Woman" can be seen in the background.
There are eight "Beethoven" movies in total.
She was sitting on a crescent moon again.
One of the balloons blew into a lamppost, knocking it into the crowd and injuring two people, The New York Times reported in 1997.
"Rugrats" characters Chuckie and Tommy rode their dog Spike in the 1998 parade.
The Ask Jeeves float was accompanied by Miss America winner Heather French.
The animated children's series "Arthur" aired from 1996 to 2022.
Members of the New York City fire department carried an American flag.
Guarini placed second to Kelly Clarkson on the show's first season.
The "100 Christmases" sign behind him was a nod to the age of Macy's iconic storefront in Herald Square, which opened in 1902.
The band released the singles "Addicted" and "Perfect" in 2003.
Performers followed the parade route on stilts and unicycles.
The "Peanuts" character chased after his football.
The Big Bird balloon sank to the ground due to inclement weather.
The third "Shrek" movie, "Shrek the Third," came out in 2007.
Cyrus appeared on a float for the 2008 animated Disney movie "Bolt," in which she was the voice of Penny.
Palmer sang her song "Top of the World" on a Build-A-Bear float. At the time, she was the star of Nickelodeon's "True Jackson, VP."
Cosgrove voices Margo in the "Despicable Me" franchise.
Spider-Man followed closely in the background.
The Fierce Five led Team USA to gold in the team all-around for the first time in more than a decade.
The National Weather Service reported that the high in Central Park that day was 35 degrees. Despite cold temperatures, the New York Daily News reported that 3.5 million people attended the event.
In "The Amazing Spider-Man 2," which was released in 2014, the titular character was played by Andrew Garfield.
For the first time, the parade featured 200 officers from the NYPD Counterterrorism Bureau's Critical Response Command, The New York Times reported.
Marching band drums marked Macy's 90th parade.
The balloon handlers wore matching red outfits.
Perhaps SpongeBob was paying tribute to the original "Christmas Parade."
"Frozen 2" came out in 2019.
Despite there being no live crowds, the parade still featured performances from the Goo Goo Dolls, Sofia Carson, CNCO, Pentatonix, and more.
Broadway performances have been a parade staple for decades.
In 2022, NBC's Savannah Guthrie, Hoda Kotb, and Al Roker were part of the show.
According to Macy's, each blade on Pikachu and Eevee's Poké Ball sleigh is about the same length as a semi-trailer truck.
While there will be more than 10 combined new balloons and floats, Macy's still leaves room for the classics like Tom Turkey, which is "the longest running title float in the Parade," according to the brand.