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Teens aren't that into X — but another social media platform is increasingly getting their attention

12 December 2024 at 17:37
Preview of Elon Musk and the X logo
Elon Musk purchased X, formerly known as Twitter, in 2022.

ALAIN JOCARD/Getty Images

  • The Pew Research Center surveyed American teenagers about social media and technology.
  • Seventeen percent said they used Elon Musk's social media app, X β€” a steep decline compared to a decade ago.
  • More teens use Meta's Instagram, Facebook, and, increasingly, WhatsApp.

American teenagers just don't love X.

It's one of the least used major social media sites among US teenagers, followed only by Reddit and Threads, according to a new study published by the Pew Research Center.

The Washington DC-based think tank surveyed nearly 1,400 teenagers between September and October to collect the data, which showed that 17% of teen respondents said they use X, a six-point decrease from 2022 when 23% of surveyed teenagers said they used the site.

Elon Musk purchased X, formerly Twitter, in 2022.

Representatives for X did not respond to a request for comment from Business Insider.

Other popular social media sites also saw a decline in use among teens.

YouTube, owned by Google, attracted the highest percentage of teenage users despite falling from 95% to 90% from 2022 to 2024. ByteDance's TikTok came in second place with 63% of respondents saying they used the app, compared to 67% two years ago.

Snap Inc.'s Snapchat recorded 55%, another slight decline from 59% in 2022.

Instagram, owned by Meta, was used by 61%, about the same as two years ago, while Meta's Facebook also held steady at 32%. Reddit also remained consistent, with 14% of teens saying they used the app, the same as 2022.

Threads, which Meta launched in 2023, was used by 6% of teens.

There was only one social media site that grew in popularity with teens over the past two years: WhatsApp.

The Meta-owned messaging app went from 17% of teens saying they used it in 2022 to 23% this year β€” overtaking X in teenage users, according to the Pew surveys.

Meta, then Facebook Inc., bought WhatsApp for $22 billion in 2014, an investment that the company says is finally paying off.

On Meta's quarter-three earnings call in November, the company reported a 48% year-over-year increase in non-advertising revenue that was largely attributed to WhatsApp.

The revenue boost was mostly due to the app's product that allows businesses to pay to chat directly with customers.

But WhatsApp is also known to be great for large group chats, which have become increasingly popular with teens.

Read the original article on Business Insider

Grimes says she was 'going bankrupt' during custody battle with Elon Musk

21 November 2024 at 08:30
Elon Musk and Grimes posing together on the Met Gala red carpet. He's wearing a white suit, and she's wearing a silver bodice.
Elon Musk and Grimes at the Met Gala in 2018.

Theo Wargo/Getty Images

  • Grimes shared new details about the custody dispute with her former partner Elon Musk.
  • Grimes wrote on X that she "spent a year locked in battle in a state with terrible mothers rights."
  • Grimes said she was "going bankrupt" during the dispute and had a "fraction" of Musk's resources.

Grimes said she was "going bankrupt" during her custody dispute with Elon Musk, the billionaire CEO of Tesla with whom she shares three children.

Grimes, whose real name is Claire Elise Boucher, became embroiled in a custody dispute in 2023 over her children with Musk: X Æ A-Xii, Exa Dark Sideræl, and Techno Mechanicus. Grimes and Musk filed separate lawsuits against each other that year in California and Texas, respectively.

As BI reported on Thursday, the two have ended their custody battle in Texas.

Grimes and Musk have largely been quiet about the custody dispute, however Grimes on Wednesday shared some details about how going to court against her billionaire ex impacted her.

When asked on the social-media platform X, which Musk owns, why she hadn't released many projects as of late, Grimes wrote that "the threat of losing ur kids while going bankrupt fighting for them is not very conducive to creative thoughts."

"I just slept and cried every minute I wasn't explicitly fighting for my kids during that year," she said.

In another post, Grimes said much of her art output was shut down for four years because she was having kids and spent one year in court, presumably a reference to the case.

In a separate post, Grimes said she had only a "fraction" of Musk's resources. Musk's net worth of $315 billion makes him the richest man in the world.

"Spent a year locked in battle in a state with terrible mothers rights having my instagram posts and modeling used as reasons I shouldn't have my kids and fighting and detaching from the love of my life as he becomes unrecognizable to me, with a fraction of his resources (or iq/ strategy experience), all the while I didn't see one of my babies for 5 months," she said.

Representatives for Grimes and Musk didn't immediately respond to requests for comment.

Grimes appeared to be referring to the former couple's oldest child, X, who often appears publicly with Musk.

In September 2023, on the same day Musk filed his custody suit, Grimes wrote and quickly deleted an X post calling on Musk to "let me see my son or plz respond to my lawyer."

The state Grimes appeared to be referring to when she mentioned mothers' rights was Texas, as a major battle in the custody dispute was whether the case should proceed in California, where Grimes argued the children lived, or Texas, which Musk's team argued for.

Family-law experts previously told BI that both Texas and California used the same standards for determining custody β€” the best interest of the child. Texas, however, caps child-support payments at $2,760 for three children, while California has no cap. That means if the case included child-support orders, Musk could be ordered to pay a significantly larger amount in California.

Grimes and Musk appeared to be on good terms in April, when they shared a brief but apparently friendly exchange on X.

In July of this year, Grimes' mother said in a series of X posts that Musk was "withholding" the children from the rest of the family.

In August, Grimes and Musk appeared in court in Austin. The hearing was closed to the public and press.

More recently Musk has been diving further into politics, with President-elect Donald Trump announcing the Tesla billionaire would co-lead a Department of Government Efficiency, also called DOGE.

The government advisory group's stated goals include slashing government spending and trimming the federal government workforce.

November 21, 2024: This story has been updated to reflect that the custody lawsuit in Texas was closed.

Read the original article on Business Insider

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