Before turning 30, John, a trader in Washington, DC, spent nearly $22,000 to fix his receding hairline, an issue that had long been on his mind.

If not for a high-paying job in finance — in private banking and now trading derivatives for an asset management firm — he said he wouldn't have taken the plunge on two hair transplants.

"I would look in the mirror, I would see my hair receding, and it would just take up some of my emotional and mental bandwidth," John told Business Insider.

After spending $18,600 on his first procedure at 25, he decided on another transplant four years later. He traveled to Turkey to cut the cost, spending $3,250 in cash, which included airport transfers, a three-night stay with breakfast in a five-star hotel, the hair transplant, and postoperative care.

His nerves kicked in when he arrived and realized the 10- to 12-hour surgery would take place at a practice that wasn't as clean, welcoming, or professional as the one back in DC.

Still, the toll of worrying about other people's perceptions of him made it a gamble worth taking.

In his previous role in private banking, John worked in sales with high-net-worth individuals and knew that the way he presented himself in meetings and pitches was "incredibly important."

After his transplants, he said he felt more confident and spent less time questioning how clients and coworkers perceived him. Instead, he used that time to focus more on his work.

"Not thinking about, 'Oh, do they notice my hair thinning?' or 'Do they notice my receding hairline?' really allowed me to free up my mental space," he added.

John isn't alone in making this type of investment in his career. Business Insider spoke to four men in the corporate world who are willing to spend a lot to look good for their jobs, investing in services from plastic surgery to hair-loss treatments and time-consuming self-care routines to gain a competitive edge.

People identified by only a first name were given pseudonyms because they feared career-related repercussions. Their identities are known to BI.

The 'Brotox' boost

Over the past five years, it's become less taboo for men to discuss their desire to undergo some type of rejuvenation, Dr. Daniel Maman, a plastic surgeon with a practice on Park Avenue in New York, said.

"Ten years ago, it was just a topic that wasn't discussed amongst men," Maman said. "We did have some men in the practice, but it was usually quite secretive, discreet. They were very nervous about coming in, nervous about seeing others."

Now, he said, some men view getting work done as basic maintenance — just like "getting a haircut."

A 2023 survey from the American Society of Plastic Surgeons found that the number of men getting cosmetic procedures in the US increased by 8% from 2022 to 2023.

Maman, who's 46 and started getting Botox two years ago, said men in fields like finance, business, and law start coming in their mid-40s when they see signs of aging.

That's when Dan, a 45-year-old corporate lawyer from New York, first got Botox. He's gotten the procedure twice — once at 40, then at 44 — with each round costing about $1,000.

"I want to keep a groomed and youthful appearance, but I also don't mind showing my age because, again, that comes with experience and maturity and authority," Dan said. "There's a little bit of tension between the two, and the sweet spot is balancing both."

Maman said it's also very common for men in high-status fields to want to look fresher and avoid looking tired.

"Your appearance is oftentimes, for better or worse, an indication of the way you feel mentally as well," Maman said.

If you take care of your skin and dress well, people may be more likely to perceive you as someone who has their life together, he said, which benefits you professionally — selling a product or getting people to follow you as a manager can be easier if you look fresh and polished.

There's been a general shift toward minimally invasive procedures across generations. The trend reflects "a societal move toward treatments that provide effective yet less-intensive solutions, appealing to patients seeking quick recovery times and lower risks," the ASPS report said.

The ASPS survey found that Botox procedures increased 5.55% among male patients from 2022 to 2023, while minimally invasive treatments — which include Botox and procedures such as fillers, chemical peels, and laser hair removal — increased 7% for both men and women.

Botox is popular among men who have concerns about looking tired or sad, in part due to frown lines, Dr. Josef Hadeed, a plastic surgeon with practices in Miami and Beverly Hills, said. He said men make up around 10% to 15% of his clientele and about half of those men are corporate professionals who "want to look good in the workplace."

Hadeed said some of his clients told him they feel they could be passed over for opportunities if they don't look as good as younger colleagues — and believe they might gain a competitive edge by having work done.

Though John is only 29, he is already thinking about Botox and isn't ruling it out in the future.

"I feel like I look older than I am," he said. When he was in his early 20s, he'd take it as a compliment when he was told he looked like he was in his 30s. As he gets closer to his 30s, however, he's thinking about what he'll do to maintain a more youthful appearance down the road.

For now, John is taking a less invasive approach. He said he spends around $1,050 each quarter on fitness memberships, hair-loss-prevention medication, and supplements.

Finding a competitive edge

Once Darrell Spencer entered the spotlight as a senior leader launching two companies — the skincare brand Crowned Skin and the hair-care brand Kings Crowning — he also started investing more in his appearance.

The 28-year-old spends around $3,623 a quarter on skincare, hair care, self-care, and a Soho House membership, which he uses for its gym and networking opportunities. He also invests in "cosmetic skin-rejuvenation procedures" — he didn't want to get into specifics — every three to six months, which typically cost between $1,000 and $3,000 a visit.

Spencer most recently splurged on a stylist who's provided advice before conferences and speaking events. Styling for his latest event, a technology conference hosted by Alibaba, cost $9,213.

"Styling is very important because it's how I present myself and how I show myself as a young CEO," Spencer said. "Also, while I'm building these companies, I'm also building a personal brand."

"The return on investment comes from the amount of outreach I am getting," Spencer added.

Having a strong personal brand opens the door to more traveling and speaking opportunities, he said. He's then able to introduce his companies to men who may never have come across his products.

"No matter how high up in the ranks you get, the way you present yourself should always be important for any man, but especially a CEO who wants to put the best foot forward and be the face of their company," he added.

Roy Cohen, a career coach and the author of "The Wall Street Professional's Survival Guide," said his clients are becoming increasingly careful about what they wear and put in their bodies.

"In some industries, age is viewed as a liability," Cohen said. "I don't mean age in terms of young or old, but it's what it implies. Older can be viewed as tired, as slower, as not aware or comfortable with technology. The more you can look energetic and fit and healthy, that will offset any impression people may have."

A recent study from AARP found that about 64% of workers over 50 have either seen or experienced age discrimination in the workplace. Subtle forms of discrimination observed by survey participants included being viewed as less tech-savvy, losing out on training opportunities to younger employees, and having colleagues assume they'd resist change.

"When I see gray hair — and I'm starting to see it — or wrinkles, I'm not necessarily upset by it when I am at work because I think that is generally perceived as being mature and being experienced and respected and trustworthy," said Dan, the attorney. "At the same time, a more youthful appearance is associated with having energy and being a team player and someone who performs well in a fast-paced environment."

He said he feels the pressure to maintain a well-groomed and polished appearance that strikes the delicate balance of looking experienced yet energetic. He spends $219 a month for a boutique gym to stay fit and uses red-light therapy and sauna services at a wellness center — $199 a month — to help him relax, repair muscle tissue, and reduce inflammation.

He gets most of his wellness tips from the neuroscientist Andrew Huberman's podcast, which covers science-based approaches to wellness and everyday life.

Men are also turning to apps for advice: About 35% of men have used apps for suggested beauty products to buy and how to use them, Euromonitor International's Voice of the Consumer 2023 Beauty Survey found.

Tim Peters, a 43-year-old chief marketing officer, has noticed that social media is opening the door for more conversations about self-care regimens among his close circle of male friends compared to 10 years ago. He spends about $1,464 a quarter on fitness, supplements, skincare, and personal upkeep.

"I definitely feel more comfortable asking friends, 'Hey, are you taking certain supplements, or what are you doing?'" Peters said.

Wall Street's best-kept secret?

Many men still remain uncomfortable discussing more extensive procedures — especially with people they work with. After all, Maman said remote work and camera-off meetings could make it easier for people to get procedures and recover from them, with colleagues none the wiser.

Remote work was partly why John took the leap on his first hair procedure because he could "afford to look like Frankenstein for a few weeks" if he kept his camera off in meetings, he said.

"There was a time period where I wasn't the prettiest," he said, adding that he was back in the office on day 10 following the second procedure when he still had some scabs and facial swelling.

Most men just don't talk about the work they get done, said Dr. Catherine Chang, a plastic surgeon and the founder of Privé Beverly Hills.

"It's really hard for me to get men to let me share their photos, which is why I don't have a ton, but they're coming in the door, which I think is the first step," she said, referring to before-and-after pictures of procedures that she provides as examples for potential clients. She told BI that men make up around 30% of her clientele.

Men may confide in professionals like Chang or Roy Cohen, the career coach, about their insecurities and anxieties around their appearance and possible procedures but may not share them openly with colleagues — especially in competitive fields where having an edge is important.

"It's a secret everyone knows about," Cohen said. "Wall Street is very competitive, so why would I share that information with somebody who could be competing with me?"

"There's swagger that often defines how people want to appear at work," he added. "You can't have swagger when people think you've been artificially enhanced."

• Amy Zhang has faced five core struggles since quiet quitting her corporate job to start a business.
• Zhang says navigating the current economy and finding the right clients were among the roadblocks.
• Zhang says entrepreneurship involves making mistakes, but it has redefined her idea of success.

This as-told-to essay is based on a conversation with Amy Zhang, a 31-year-old founder based in New York City. It's been edited for length and clarity.

I spent eight months "quiet quitting" my corporate job, which started in June 2022. I then launched a company focused on growing small businesses. I've developed an appreciation for all the ways people can become successful.

But my learning hasn't come without issues. These are the five biggest struggles I've experienced since actually quitting and starting my own business, and what to keep in mind if you're considering it.

1. You have to be able to work alone for days on end

The transition from working with a team to being completely independent has been isolating. The socialization that used to be guaranteed is now a task that falls completely on me, and sometimes I don't leave my house for days.

Being an entrepreneur requires hustle and struggle, which makes it tough for me to put my computer down and stop working.

I make sure to maintain my routine at my gym, where I have a group of people I talk to. I also try to say "yes" to invitations from friends even if it's easier to say no and keep working.

2. You must be prepared for stress, mistakes, and ambiguity

When I started my venture, I realized I was the only one to blame for poor decision-making. The pressure to not make any mistakes plagued me in the beginning, so I've been learning to forgive myself.

One of the biggest mistakes I made was figuring out what tools and technology systems to spend money on and when to make the purchase. I purchased based on referrals and quickly learned that buying tech solutions too soon and solely based on recommendations can be a waste of money.

I also made the mistake of subscribing to annual contracts for discounts. Looking back, I realize the flexibility to cancel month-to-month contracts would've been more financially responsible.

Despite these mistakes, I know that having patience with myself is important for not burning out and giving up.

3. The economy is different now than five years ago

I've noticed that those who started their business five years ago relied heavily on networks and word of mouth to jump-start their companies.

In my experience, right now, I feel like prospective clients need more convincing, touchpoints, and trust to go into business with someone. I've been able to show my commitment through time spent, being active and responsive, and through action — putting my money where my mouth is.

4. Clients might want more time

I thought working as a consultant would benefit companies — it's cheaper for them to hire me with part-time pay, the ability to cancel at any time, and no health insurance. However, many businesses hesitated to work with me because they wanted full ownership of my time.

Don't get me wrong — the clients I work with now are awesome and completely get it. They like having the flexibility and quality of work at a fraction of the cost of a full-time hire.

There's just something about having full control over an employee that I think some businesses still latch onto.

5. Others will try to rank you by title

There's a social bubble — especially in the corporate world — that defines success by titles, promotions, and company prestige.

Even in social circles at events and parties, when I was introduced to someone, the default second question after asking my name was, "So what do you do for a living?" That question used to feel like a way to rank myself among my peers.

Since quitting and starting my own business, I've realized there isn't just one way to be successful, happy, or make money.

If you've "quiet quit" your corporate job and would like to share your story, please email Tess Martinelli at [email protected].

• Analucy Benavides, 30, felt major burnout and stress in her corporate job.
• She thought leaving the US to relocate to El Salvador was the change of pace she needed.
• In El Salvador, she found community and purpose.

This as-told-to essay is based on a conversation with Analucy Benavides. It has been edited for length and clarity.

When I graduated from college in 2016, I got my first "big girl job," working for a national non-profit in Maryland focused on disaster response and humanitarian aid. I started as an emergency dispatcher, then became a compliance analyst, before being promoted to a program manager role for our disaster response efforts.

I loved my job and the greater mission we served, but I started to feel burnout — especially once the COVID-19 pandemic began. During the pandemic, the first thing I would hear in our morning meeting was the death toll. Waking up to those numbers every day for months on end started to take a toll on me mentally and physically.

At the time, I was in a really dark place and knew I needed a change of pace. I felt being somewhere where I could enjoy tropical weather and the sun, near family, would be a good place to start. When the company I worked for decided to go fully remote, relocating became feasible.

I decided to return to my roots

While relocating to El Salvador, full-time would be new to me, visiting was not. I'm a first-generation American born in the United States, but all of my family was born and raised in the small, Central American country. My dad is buried in El Salvador, and every year for Día de Los Muertos, I visit to clean his tomb, leave flowers, and pay my respects.

In November 2020, while I was visiting and spending time with my uncle, there was a pinging in my heart telling me not to leave. That feeling lingered when I got back to Maryland, and I decided to start preparing to relocate.

I began shipping things that I wouldn't be able to take in my carry-on luggage, but knew I would have a hard time finding there like basic electronics and one of my go-to snacks, peanut butter. I was a little worried about leaving my mom, my sister, and my grandma, who are all based in Maryland, but I knew moving abroad was the best decision for me and my health.

In January 2021, I bought a one-way ticket to El Salvador. I arranged to live in my grandma's former house, which still belongs to her but was empty at the time. Structurally, it appeared more like a field house, but it had an indoor shower, bathroom, and A/C, which were not common amenities for other homes in the very rural area.

I found community in El Salvador

My grandmother grew up in El Salvador, and everyone who knew my connection to her was more than willing to help out. For example, there were not many transportation options in the area I moved to. The bus was often broken, but when I needed a ride, people traveling through the area were more than willing to drop me off at my destination.

In the evenings, I would usually go on an hour-long walk or run. If the neighbors didn't see me, they would check in to make sure I was OK. When I was sick, they brought me hot chocolate and soup. These small gestures not only meant so much to me but also made this country feel like home.

Content creation helped me discover my passion

After a year of living abroad and working remotely at my corporate job, I decided to resign. After five years, I felt that I had completed my purpose within the organization and there knew there wasn't room to grow. I decided to put myself first.

Luckily, I had been pursuing content creation on the side, and having more free time allowed me to focus on that growing interest. I documented my day-to-day life living abroad on TikTok. I vlogged when I went to the market to get food, and I shared how I navigated the culture shock of re-discovering wellness habits we consider normal in the US, such as getting waxed or getting my nails done.

I also documented more meaningful events, like community-building efforts. My grandma's house is situated next to a river, and sometimes, there was a lot of litter in it despite people using that river to wash clothes. It was important to me to help the community prioritize keeping it clean, so we all participated in a river cleanup, which I shared with my followers.

I wasn't monetized on TikTok at the time, so my income while living in El Salvador came from finding freelance gigs. I worked as a social media manager for a US-based makeup company owned by a Salvadorian and an interpreter. The social media management position supplied supplemental income, while being an interpreter provided the bulk of my income. I speak English, Spanish, and Portuguese and would translate in all three languages. I earned around $35,000 in one year of freelancing, which was enough to live comfortably in El Salvador.

I eventually returned to Maryland

After two years abroad, I decided to move back to Maryland in January 2023 to care for my mother, who had been diagnosed with a brain tumor.

Now that I'm also taking care of my mother and her medical bills, my freelancing salary would not be enough. I was able to get a full-time local government job working with immigrant communities who don't speak English, while still pursuing content creation on the side. Connecting with the community in El Salvador helped me feel reconnected to my purpose, and in my current position, I'm also helping assist my fellow community members.

While I'm based in Maryland with my family right now, I do have plans to move abroad again. I know I can return any time I want to be reminded of my family's history.