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Indian Startup YesMadam Looks to Bounce Back From the Layoff Email That Wasn’t

16 December 2024 at 11:06
The maxim that "all press is good press" was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light on workplace stress. According to several reports, employees at the company completed an internal wellness survey and then...

Healthcare Marketing Emerges as Key Growth Driver in Omnicom’s IPG Deal

13 December 2024 at 05:23
In the history-making alliance that would meld two of the world's largest ad holding companies, Omnicom Group's takeover of Interpublic Group (IPG) brings under one roof more than 50 medical marketing agencies. Discussing the multibillion-dollar deal, Omnicom CEO John Wren singled out the healthcare marketing category as a potential major growth driver for the combined...

Ulta’s Guest-Centric Strategy Is the Future of Beauty

5 December 2024 at 13:49
Ulta Beauty is a powerhouse in the retail and beauty industries, blending innovation with a guest-first philosophy to create unmatched experiences. With over 1,400 stores and 50,000+ associates, Ulta Beauty has redefined what it means to connect with beauty enthusiasts. In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton...

Leading Consumer Health Transformation With Purpose at Haleon

In this compelling episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, chief marketing officer of Haleon, parent company of consumer health brands such as Sensodyne, Advil and Centrum. A seasoned leader in the consumer packaged goods industry, Williams shares her unique journey, navigating two major corporate...

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