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Marketers Must Move Beyond Google Traffic as Zero-Click Becomes the Norm in 2025

3 January 2025 at 03:00
SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we're finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They're long, in depth, and provide not just an...

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