• AWS recently laid out growth plans for 2025 in internal documents.
• One of the initiatives is focused on working more with consulting firms.
• Accenture was among several consulting firms mentioned by AWS.

Amazon Web Services wants to work more with consulting firms, including Accenture, part of a broader plan to spur growth in 2025, according to an internal planning document obtained by Business Insider.

AWS is looking to expand work with external partners that can sell its cloud services to hundreds of their existing customers. AWS sees an untapped market worth $250 billion and thousands of contracts up for renewal, the document explained.

Beyond Accenture, AWS mentioned Tata Consultancy, DXC Technology, and Atos as partners in the planning document.

AWS will prioritize these partners' existing customers and proactively reach out to them before contract-renewal time, and help the partners become "cloud-first," the document explained.

AWS pioneered cloud computing and still leads this huge and growing market. Over the years, the company has done a lot of work with customers through in-house cloud advisers. So the plan to expand its relationships with outside consulting firms is notable.

Ruba Borno is the VP leading the initiative, which will "review and prioritize partner's incumbent customers based on workloads and relationship," the document also stated.

Borno is a Cisco veteran who joined AWS a few years go to run its global channels and alliances operation, which works with more than 100,000 partners, including consulting firms and systems integrators and software vendors.

These plans are part of new AWS growth initiatives that include a focus on healthcare, business applications, generative AI, and the Middle East region, BI reported last week.

These are part of the AWS sales team's priorities for next year and Amazon refers to them internally as "AGIs," short for "AWS growth initiatives," one of the internal documents shows.

A spokesman for Tata Consultancy declined to comment. Spokespeople at Accenture did not respond to a request for comment.