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- Leaked MrBeast docs reveal contestant terms for 'Beast Games' — including a $500K penalty for divulging info
Leaked MrBeast docs reveal contestant terms for 'Beast Games' — including a $500K penalty for divulging info
- YouTube star MrBeast has a new competition show that will debut Thursday on Amazon Prime Video.
- BI viewed a copy of a contestant release form and other documents for the preliminary "Beast Games" round.
- An entertainment attorney said the documents were fairly standard but expansive in their terms.
Documents obtained by Business Insider reveal the terms that contestants of MrBeast's competition show, "Beast Games," were asked to agree to during a preliminary round.
The terms prohibit contestants from disclosing information about the show, which debuts Thursday on Amazon Prime Video. Contestants who break the agreement prior to the last episode airing must pay the producer and network $500,000 for each breach. After the last episode airs, each breach would cost contestants $100,000, the documents said.
The documents also ask contestants to agree that their portrayal in the program may be "disparaging, defamatory, embarrassing, or of an otherwise unfavorable nature," and may expose them to "public ridicule, humiliation, or condemnation."
Daniel J. Ain, an entertainment attorney at RPJ Law, said the terms are largely standard for a competition show, but some β like the threat of a $500,000 charge for each breach β are particularly expansive.
"The producers use every available tool to give them ultimate flexibility to make the show and protect themselves from liability," Ain told BI, calling the documents a "contestant agreement on steroids."
"Beast Games" is a 10-episode physical competition show in which contestants compete for a $5 million prize. YouTube's top star β whose real name is Jimmy Donaldson β is the host.
The show has attracted some controversy ahead of its release. A New York Times report in August cited "over a dozen" participants who said they didn't receive enough food or medical care during the preliminary round of competition in Las Vegas.
The documents obtained by Business Insider relate to the Las Vegas taping, where over 2,000 contestants participated in physical challenges designed to see who would make the show's official production round in Toronto.
The documents include information about the show, a contestant questionnaire form, and an outline of the show's official rules and protocols. By signing the form, contestants gave full consent to the use of hidden cameras and recording devices, gave producers full discretion to edit footage, and agreed to participate for no money. Potential prizes were the only form of compensation.
A person close to the production characterized the Las Vegas production as a "promo shoot" for the show and said Amazon wasn't involved. Amazon did not respond to a request for comment from BI.
Read 24 pages of the documents below:
Note: BI omitted some pages from the document that included the contestant's personal information and a few pages with minimal or repeated information.
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The TikTok ban is headed to the Supreme Court
- The Supreme Court has agreed to hear TikTok's case against a forced sale or ban.
- It may be TikTok's last hope at staying in the US, as it lost its case in the DC Circuit.
- President-elect Donald Trump may also try to save TikTok, though his options are limited.
The Supreme Court has agreed to hear oral arguments on January 10 around the TikTok divest-or-ban law. It could be TikTok's last hope of maintaining a presence in the US.
TikTok is challenging an April bill passed by Congress that required its owner, ByteDance, to divest from its US app or see it removed from app stores on January 19.
Congress has called TikTok a national security risk because its parent company is based in China, a country the US government views as a foreign adversary. US officials worry that TikTok could be used as a propaganda tool by the Chinese Communist Party. Members of Congress are also concerned that TikTok's US user data could end up in the hands of the CCP. TikTok has previously said that it does not share information with the Chinese government and relies on a US-based team to moderate content "independently from China."
TikTok filed a lawsuit against the legislation in the DC Circuit Court in May, arguing that it violated its users' First Amendment rights. The company lost its case earlier this month and filed an appeal to the Supreme Court, requesting an injunction to stop enforcement of the law until it can argue its case to the highest court. The Supreme Court has not yet agreed to pause enforcement of the law, though oral arguments will start before the ban is set to take effect.
It's not clear that the Supreme Court will be any more favorable to TikTok than the DC Circuit Court judges. In a recent report, Matthew Schettenhelm, a senior litigation analyst at Bloomberg Intelligence, gave the company a 20% chance of reversing its loss at the Supreme Court.
If the Supreme Court opts not to rescue TikTok, Donald Trump may still try to, though his options are limited. The incoming president met with TikTok's top executive, Shou Chew, on Monday, and said during a press conference that day that he would "take a look at TikTok" and had "a warm spot in my heart for TikTok."
If TikTok is pulled from app stores in early 2025, it would disrupt the businesses of some creators who rely on the app to make money. While many creators have built audiences on other short-video platforms like YouTube shorts and Instagram reels, TikTok is still the main hub for some talent. E-commerce sellers that lean heavily on TikTok's feature Shop will also have to pivot in the wake of a ban.
"A ban would be detrimental to up-and-coming creators and small businesses that rely solely or primarily on the app," Jasmine Enberg, the vice president and principal analyst at EMARKETER, told BI earlier this month. "Big brands and established creators would also be disrupted, but can better withstand the upheaval as they're more likely to have diversified their channels and have large, engaged audiences on other platforms."
New data reveals who is hiring in the creator economy
- The hiring trends among creator-economy startups can tell you a lot about the state of the industry.
- Creator Economy Jobs analyzed hiring posts from over 600 companies in 2024.
- Silicon Valley still has a grip on creator-related tech, while London could be the "next big" hub.
Being a creator isn't the only career path in the creator economy.
Creator Economy Jobs, a job listings platform founded by James Creech, analyzed hiring posts from over 600 creator-economy companies in 2024.
Across the board, creator-economy startups were generally hiring for roles in engineering, marketing, product, and sales.
"This year, the creator economy has definitely felt more energy and activity," Creech, who is also an investor and advisor to several creator startups, told Business Insider.
Since launching in late 2023, the platform has pooled over 1,000 job listings from creator-economy companies each quarter.
Creech's job site pulls listings from various third-party platforms and applicant tracking systems, like LinkedIn, Greenhouse, and Lever, among others. Some companies also list jobs directly through the site, Creech said.
While the creator economy β from Big Tech companies to startupsΒ β was hit hard by layoffs over the last few years, the post-hype-cycle industry appears to be landing on two feet.
Creech predicts that heading into 2025, more companies will emerge as strong players in the space and expand teams with hiring. That could prove true as a handful of creator startups have raised millions in 2024 β some, like newsletter platform Beehiiv, with the intent to hire.
Another trend Creech expects in the creator economy next year is corporate brands continuing to hire creators to fill in-house roles.
Here are a few takeaways on the state of jobs in the creator economy:
- Creator-economy startups are in the market for engineers
"The most in-demand jobs are engineering," Creech said. "As we think about what types of companies in this space are growing and needing help, it's a lot of software businesses."
The majority of the engineering roles on CEJ are either backend or full-stack, Creech added.
Since the second quarter, the platform has had over 500 engineering jobs listed quarter-over-quarter.
The second and third most in-demand categories of jobs were in sales and marketing, respectively, Creech said.
- Silicon Valley still has a hold on the creator economy
"We all think, 'Oh, the creator economy is Los Angeles,'" said Creech, who is based in LA himself. "When we started publishing these reports, the San Francisco Bay Area ranks the highest."
That's, in part, due to the sheer number of startups still building in the broader Silicon Valley area.
LA and New York City were the next largest US job markets throughout the year, Creech said. Meanwhile, international cities such as London, Bangkok, and Berlin have also been hubs for jobs on the platform.
"The international markets are growing really rapidly," Creech said. "We believe that the creator economy is a global phenomenon, and you're seeing people can live anywhere and build great businesses all over, and that's reflected in the fact that there are cool companies and cool jobs everywhere now."
Creech also identified London as "the next big creator economy destination."
- These 6 companies were some of the most active job listers for 2024
When analyzing the top hiring creator-economy companies, CEJ excludes big platforms like Meta, TikTok, and Pinterest. The six companies below consistently listed new jobs within the creator economy throughout 2024, according to CEJ's data.
- Coda Payments, a monetization platform for digital products
- ElevenLabs, a generative AI and video-dubbing startup
- Impact.com, an affiliate-marketing company
- Lightricks, a content-creation and editing company
- Podimo, a podcast and audiobook platform
- Whatnot, a live-shopping company
Whatnot told BI that it would continue to prioritize hiring across all of its teams in 2025.
And Lightricks, which currently has 40 open roles, told BI that it plans to expand its teams in 2025 as it continues to build generative AI products.
ElevenLabs, meanwhile, said it plans to double its "core team" in 2025 with a focus on engineering and sales roles, while also expanding the company with hubs in Poland and India.
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