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Crayola’s Creative Legacy: Building Impact Beyond the Box

In this episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, evp of brand marketing at Crayola, to discuss how this iconic brand continues to innovate and make an outsized impact with a lean team of fewer than 2,000 employees. Victoria shares Crayola's enduring purpose rooted in fostering creativity...

Retail Resilience: Consumer Trends, Tariffs, and the Future of Commerce

In this insightful episode of the Brave Commerce podcast, Sucharita Kodali, vice president and principal analyst at Forrester, returns for an unprecedented third appearance to dissect the current state of consumer commerce. Joining hosts Rachel Tipograph and Sarah Hofstetter, Sucharita delves into the phenomenon of the "vibecession," where consumer spending remains resilient despite a lingering...

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