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Today — 4 April 2025Latest Mac & Apple News

Apple considers expanding iPhone assembly in Brazil to get around US tariffs

4 April 2025 at 15:35

President Trump announced this week a series of tariffs imposed on the import of products from other countries, which will end up hitting many US companies like Apple – since most of its products come from China. Now it seems that Apple is considering expanding the assembly of iPhones in Brazil to get around the US tariffs.

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Apple TV+ is truly starting to earn its ‘new HBO’ reputation

4 April 2025 at 13:29

Apple TV+ is having an especially good year. Severance was a mainstream hit that somehow exceeded Ted Lasso’s success. The streamer had just come off a long string of other critical hits too, and Apple’s follow-through with shows post-Severance has been especially strong. After years of being called “the new HBO,” I think Apple TV+ may have finally started earning that reputation.

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This is Apple’s unreleased 10th anniversary Apple Watch band [Gallery]

4 April 2025 at 11:52

Over the years, we’ve seen a handful of unreleased Apple Watch bands emerge outside Apple, but this one might be my favorite. The Apple Watch will celebrate its 10th anniversary later this month, and it turns out Apple made a special edition anniversary Apple Watch Sport Band to celebrate.

Here are a bunch of images showing it off…but you’ll probably never be able to buy it.

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9to5Mac Overtime 045: It only takes one – hands-on with Nintendo Switch 2

4 April 2025 at 11:51

Fernando and Jeff talk about the Nintendo Switch 2 launch, how the perception of Nintendo has changed, and how Apple dropped the ball on gaming.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.

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HomeKit Weekly: How to use the SwitchBot Meter Pro CO2 Monitor with HomeKit

By: Bradley C
4 April 2025 at 11:00

Most people don’t think about air quality until it becomes a problem. It might not be random if you’ve ever felt sluggish in a home office or noticed your allergies acting up indoors. CO2 levels, humidity, and temperature all affect how comfortable and healthy your home actually is. A car fire at my neighbor’s house a few months ago reaffirmed this for me. The is built to make tracking air quality easier and integrates with HomeKit over Matter.

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$2,300 iPhone could happen soon due to tariffs, per analyst

4 April 2025 at 10:02

Days after sweeping new tariffs on US imports were announced, many are still wondering what the actual bottom-line impact will be on everyday products. According to analysts at one firm, Apple’s current flagship iPhone could soon cost up to $2,300 for high-end models.

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Security Bite: This old school alias trick will show you who’s selling or leaking your email

4 April 2025 at 09:19

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In this week’s Security Bite, I’m taking it back over 20 years to the launch of Gmail in 2004–because that’s how long its little-known plus addressing (aliasing) feature has quietly existed. It was originally created to help with filtering and keeping inboxes tidy long before spam became what it is today. Google never really promoted it, so most people still don’t realize it’s a thing. But over the years, it’s become popular among privacy-minded folks to track which online services, subscriptions, etc., are selling email addresses to other companies or leaking them.

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iPhone 17 Pro Max and Air will be heavily inspired by two other products

4 April 2025 at 09:13

After years of mostly unchanged iPhone lineups, Apple has already shaken things up this year by debuting the iPhone 16e instead of the expected new iPhone SE. The company is just getting started though, as this fall’s iPhone 17 family—particularly the Air and Pro Max—will change even more, with direct inspiration from the Apple Watch.

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Deals: M4 MacBook Air, M4 iPad Pro $300 off, Level Lock+ with Apple Home Key $184 off, more

4 April 2025 at 08:50

Your Friday edition of the best Apple deals is now ready to roll with the return of all-time low pricing on Apple’s most affordable new M4 MacBook Air (all colors included). We then move over the banger 2TB 13-inch iPad Pro that is now $300 off the list price and joined by an ongoing price drop on the compatible Apple Pencil Pro at Amazon. Next, the regularly $329 Level Lock+ with Apple Home Key support has now dropped to $145 alongside a host of charging and accessory offers. All of that and more awaits below in today’s 9to5Toys Lunch Break.

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Should you buy an iPhone right now?

4 April 2025 at 07:53

This week, Trump announced his plans to implement wide-ranging tariffs on all imports into the United States. The move sent the stock market into a free fall, with Apple among many companies down over 10% for the week.

While the world prepares for the full impact of this move, here’s what I think is some straightforward advice for iPhone buyers.

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Here’s why iPad Pro is my only computing option (for now)

4 April 2025 at 07:48

I love my M4 iPad Pro and do all of my work on it. I am interested, however, in using a Mac again full-time. But until the Mac gains cellular support, that’s not really possible for me. Here’s why the iPad Pro is my only current computer option.

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Adding transit cards direct from the Wallet app is a traveler’s delight

4 April 2025 at 05:35

I said a few years ago that Express Transit is a tiny feature that makes a huge difference, and planning a last-minute trip revealed the same is true of another Wallet feature.

The ability to add foreign transit cards direct to the Wallet app before you even leave home is a traveler’s delight …

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Yesterday — 3 April 2025Latest Mac & Apple News

Brazil now investigating Apple over App Tracking Transparency after Meta complaint

3 April 2025 at 17:05

As we have reported in recent months, Apple has been facing scrutiny in Brazil over accusations of anti-competitive practices with the App Store. Although the company has been given more time to discuss the case, the Brazilian antitrust regulator “Cade” is now investigating Apple over the App Tracking Transparency feature.

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Apple notifies developers invited to WWDC 2025 event at Apple Park

3 April 2025 at 16:33

Apple last week officially announced that WWDC 2025 will take place from June 9 to 13, and although most of the event will take place online, the company will hold an in-person opening keynote at Apple Park. Developers who have applied for a ticket are now being notified of their status.

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Apple TV+ market share compared to others during Q1 2025

3 April 2025 at 16:12

With the premiere of Severance season two in January, Apple revealed an increase in Apple TV+ subscriptions compared to previous months. But was that enough to make Apple TV+ overtake its competitors? New data from JustWatch seen by 9to5Mac shows details about the market share of streaming platforms in the US during Q1 2025.

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Amazon’s new ‘Buy for me’ feature is a wild AI innovation

3 April 2025 at 13:51

Back in February, Amazon announced an interesting new test that would show you products from other retailers’ sites. Now, the company is taking things even further: Amazon’s new “Buy for me” feature can use agentic AI to actually make purchases elsewhere on your behalf—so you never have to leave Amazon.

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