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Today β€” 27 February 2025Adweek News

WBD Updates DEI Program to Only Say β€˜Inclusion’ Amid Trump Crackdown

27 February 2025 at 11:09
Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration's crackdown on the programs. According to a memo sent to WBD employees on Thursday, the same day as the company's fourth-quarter earnings report, the company's "overarching work in this space will now be referred...

Disney Leads in January TV Consumption Thanks to ESPN and College Football

27 February 2025 at 10:04
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen's Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV...

Six Production Studios to Watch After The Mill and MPC’s Shutdown

27 February 2025 at 09:58
Technicolor Group's shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its wake. The closures of these creative institutions will affect an estimated 10,000 jobs globally. While The Mill and MPC were big names in Hollywood, winning Oscars for...

AI and Election Power 7% Net Revenue Boost for Stagwell in 2024

27 February 2025 at 09:01
Buoyed by AI investments, an "aggressive" M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion: Stagwell's net revenue for 2024, up 7% from 2023. $630 million: The group's Q4 net revenue, up 14% versus the prior year period. 8%: Net...

NFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location

27 February 2025 at 09:00
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users' precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital...

Sinclair Broadens Use of Artificial Intelligence to Make Local News More Accessible

By: Kevin Eck
27 February 2025 at 08:45
Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts...

Pete Distad to Lead Fox’s New Streaming Platform

27 February 2025 at 08:39
Fox's upcoming direct-to-consumer streaming platform--revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch--has a leader, as the company announced Pete Distad as its CEO. Distad had previously been CEO of Venu Sports, the virtual multichannel video programming distributor that was scrapped in January by ESPN, Fox, and Warner Bros. Discovery. Before joining...

Buyers Hunger for More Sports and Tighter Targeting As Prime Video Ads Enter Second Year

27 February 2025 at 08:12
Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content. But the streamer still...

Turning Uncertainty Into Opportunity With Deloitte’s Deb Golden

27 February 2025 at 07:57
Innovation isn't just about speed--it's about direction. As U.S. chief innovation officer at Deloitte, Deb Golden is redefining how businesses approach transformation, from embracing AI responsibly to dismantling outdated systems that hold them back. In this episode of The Speed of Culture podcast, she shares why speed without strategy leads to chaos, how businesses can...

Tuesday, Feb. 25 Evening Cable News Ratings: The ReidOut’s Replacement Draws Over a Million Viewers

27 February 2025 at 07:32
Fox News' two top-performing programs shared the spoils on Tuesday. The Five won the total viewer battle, while Jesse Watters Primetime finished first in the Adults 25-54 demo. Over at MSNBC, the 7 p.m. slot vacated by Joy Reid was temporarily rebranded as MSNBC Prime. The first episode was anchored by Michael Steele and was...

Mark Read Looks to GroupM to Revive WPP’s Growth

27 February 2025 at 07:31
WPP disappointed the market with weaker-than-expected earnings results for Q4 and 2024. For the former, revenue less pass-through costs declined 2.3%, while the latter declined 1% on a like-for-like basis. The outlook for 2025 is flat to minus 2%, sending the ad giant's shares tumbling in early morning trading on Thursday. WPP's results stand in...

Why Peppa Pig’s Mummy Announced Pregnancy on Kylie Kelce’s NGL Podcast

27 February 2025 at 07:30
Mummy Pig is announcing a pregnancy, and Kylie Kelce is the perfect host to Peppa her with questions. Today, Kelce's Not Gonna Lie (NGL) podcast and her team at Wave Sports & Entertainment joined with Hasbro to announce that Mummy Pig, Peppa Pig's mom from the British animated franchise, is pregnant. "Baby No. 3 is...

Trying to Set the Record Straight About Tegna’s Weather Hub Speculation

By: Kevin Eck
27 February 2025 at 07:27
Yesterday, we posted a story where we asked if Tegna was setting up a weather forecasting hub based on a job posting we saw. Tegna quickly responded to our question by saying it was a backup role for big weather events, but also sent along a full statement, which I didn't post in full. I...

Gene Hackman, Known for Films, Also Lent His Voice to Commercials

27 February 2025 at 07:16
Five-time Academy Award-winning actor Gene Hackman has died at age 95. He was found dead Wednesday afternoon at his home in Santa Fe, N.M., along with his wife, classical pianist Betsy Arakawa, and their dog. Hackman had a prolific career in Hollywood, despite not getting his first big break until he was in his 30s...

NBCUniversal Launches SNL Arcade Experience

27 February 2025 at 07:00
The SNL50 anniversary special may be over, but NBCUniversal wants fans to continue celebrating. Today, the company announced that it has partnered with Comcast, Cox, and Verizon to launch an SNL Arcade experience, which was created by Exponential Entertainment and includes three trivia quizzes for fans to test their knowledge of the sketch comedy show....

Mike Gillaspia Named Evening Co-Anchor at KIII in Corpus Christi

By: Kevin Eck
27 February 2025 at 06:45
Mike Gillaspia has been named weekday evening co-anchor alongside Leslie Adami for Corpus Christi, Texas ABC affiliate KIII. He replaces Rudy Trevino who went part-time role in January. Gillaspia has worked at KIII since 2020. "To be asked to fill this role at a legacy station like KIII is beyond compare for me," Gillaspia said....

Macon Morning Anchor Katelyn Heck Leaving Local TV

By: Kevin Eck
27 February 2025 at 06:35
Katelyn Heck is leaving the anchor desk at WMAZ after 13 years. On social media, Heck said she was also leaving local TV. "This new chapter will give me the opportunity to spend more time with my husband and my kids, something invaluable to me," Heck said. "I've learned from being in the news just...

Warner Bros. Discovery Doesn’t β€˜Need’ Any More Sports, Says CEO

27 February 2025 at 06:26
The numbers 6.4 million -- The global streaming subscribers added by Warner Bros. Discovery in the fourth quarter. 116.9 million -- WBD's total global subscribers across 70 countries. $2.65 billion -- Fourth-quarter revenue for WBD's streaming segment, led by Max. That's up 5% from $2.53 billion in the same quarter last year. $409 million --...

Here are the Cable News Ratings for February 2025

27 February 2025 at 06:00
The cold month of February was warm to all three cable news networks. Neither CNN, Fox News, or MSNBC suffered viewership losses in total viewers and the Adults 25-54 across primetime and total day. Fox News continues to lead the way with large viewership numbers as the Donald Trump administration settles back into the Oval...

Visa’s Cinematic Oscars Ad Sees the Award-Winning Potential in Everyone

27 February 2025 at 06:00
We may not feel much about our monetary transactions, let alone be moved by the technology that enables them. But Visa wants to change that with its new global campaign debuting during the Academy Awards. This is the first work from Visa's new agency partner Anomaly after the financial brand parted ways with Wieden+Kennedy earlier...

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