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Today β€” 27 February 2025Adweek News

Turning Uncertainty Into Opportunity With Deloitte’s Deb Golden

27 February 2025 at 07:57
Innovation isn't just about speed--it's about direction. As U.S. chief innovation officer at Deloitte, Deb Golden is redefining how businesses approach transformation, from embracing AI responsibly to dismantling outdated systems that hold them back. In this episode of The Speed of Culture podcast, she shares why speed without strategy leads to chaos, how businesses can...

Tuesday, Feb. 25 Evening Cable News Ratings: The ReidOut’s Replacement Draws Over a Million Viewers

27 February 2025 at 07:32
Fox News' two top-performing programs shared the spoils on Tuesday. The Five won the total viewer battle, while Jesse Watters Primetime finished first in the Adults 25-54 demo. Over at MSNBC, the 7 p.m. slot vacated by Joy Reid was temporarily rebranded as MSNBC Prime. The first episode was anchored by Michael Steele and was...

Mark Read Looks to GroupM to Revive WPP’s Growth

27 February 2025 at 07:31
WPP disappointed the market with weaker-than-expected earnings results for Q4 and 2024. For the former, revenue less pass-through costs declined 2.3%, while the latter declined 1% on a like-for-like basis. The outlook for 2025 is flat to minus 2%, sending the ad giant's shares tumbling in early morning trading on Thursday. WPP's results stand in...

Why Peppa Pig’s Mummy Announced Pregnancy on Kylie Kelce’s NGL Podcast

27 February 2025 at 07:30
Mummy Pig is announcing a pregnancy, and Kylie Kelce is the perfect host to Peppa her with questions. Today, Kelce's Not Gonna Lie (NGL) podcast and her team at Wave Sports & Entertainment joined with Hasbro to announce that Mummy Pig, Peppa Pig's mom from the British animated franchise, is pregnant. "Baby No. 3 is...

Trying to Set the Record Straight About Tegna’s Weather Hub Speculation

By: Kevin Eck
27 February 2025 at 07:27
Yesterday, we posted a story where we asked if Tegna was setting up a weather forecasting hub based on a job posting we saw. Tegna quickly responded to our question by saying it was a backup role for big weather events, but also sent along a full statement, which I didn't post in full. I...

Gene Hackman, Known for Films, Also Lent His Voice to Commercials

27 February 2025 at 07:16
Five-time Academy Award-winning actor Gene Hackman has died at age 95. He was found dead Wednesday afternoon at his home in Santa Fe, N.M., along with his wife, classical pianist Betsy Arakawa, and their dog. Hackman had a prolific career in Hollywood, despite not getting his first big break until he was in his 30s...

NBCUniversal Launches SNL Arcade Experience

27 February 2025 at 07:00
The SNL50 anniversary special may be over, but NBCUniversal wants fans to continue celebrating. Today, the company announced that it has partnered with Comcast, Cox, and Verizon to launch an SNL Arcade experience, which was created by Exponential Entertainment and includes three trivia quizzes for fans to test their knowledge of the sketch comedy show....

Mike Gillaspia Named Evening Co-Anchor at KIII in Corpus Christi

By: Kevin Eck
27 February 2025 at 06:45
Mike Gillaspia has been named weekday evening co-anchor alongside Leslie Adami for Corpus Christi, Texas ABC affiliate KIII. He replaces Rudy Trevino who went part-time role in January. Gillaspia has worked at KIII since 2020. "To be asked to fill this role at a legacy station like KIII is beyond compare for me," Gillaspia said....

Macon Morning Anchor Katelyn Heck Leaving Local TV

By: Kevin Eck
27 February 2025 at 06:35
Katelyn Heck is leaving the anchor desk at WMAZ after 13 years. On social media, Heck said she was also leaving local TV. "This new chapter will give me the opportunity to spend more time with my husband and my kids, something invaluable to me," Heck said. "I've learned from being in the news just...

Warner Bros. Discovery Doesn’t β€˜Need’ Any More Sports, Says CEO

27 February 2025 at 06:26
The numbers 6.4 million -- The global streaming subscribers added by Warner Bros. Discovery in the fourth quarter. 116.9 million -- WBD's total global subscribers across 70 countries. $2.65 billion -- Fourth-quarter revenue for WBD's streaming segment, led by Max. That's up 5% from $2.53 billion in the same quarter last year. $409 million --...

Here are the Cable News Ratings for February 2025

27 February 2025 at 06:00
The cold month of February was warm to all three cable news networks. Neither CNN, Fox News, or MSNBC suffered viewership losses in total viewers and the Adults 25-54 across primetime and total day. Fox News continues to lead the way with large viewership numbers as the Donald Trump administration settles back into the Oval...

Visa’s Cinematic Oscars Ad Sees the Award-Winning Potential in Everyone

27 February 2025 at 06:00
We may not feel much about our monetary transactions, let alone be moved by the technology that enables them. But Visa wants to change that with its new global campaign debuting during the Academy Awards. This is the first work from Visa's new agency partner Anomaly after the financial brand parted ways with Wieden+Kennedy earlier...

Gap’s Comeback Continues With a Feel-Good Dance Ad Starring Parker Posey

27 February 2025 at 06:00
The Gap, aiming to recapture the cool factor of its 1990s and early 2000s heyday, has enlisted a fellow '90s icon for its latest campaign: actress Parker Posey. Posey, known for her roles in '90s independent films like Dazed and Confused, Kicking and Screaming, and Party Girl, is experiencing her own return to the spotlight...

Paramount Cites Trump as It Rolls Back DEI Initiatives

27 February 2025 at 05:52
Amid its pending $8 billion merger with Skydance Media, Paramount becomes the latest media company to roll back DEI initiatives. In a Wednesday memo to staff seen by ADWEEK, co-CEOs George Cheeks, Chris McCarthy, and Brian Robbins noted that the Trump Administration's mandates require "changes in the way the company approaches inclusion moving forward." Among...

How Lay’s Pulled Off Miami and Barcelona Pub Crawls With Messi and Alexia Putellas

27 February 2025 at 05:00
Putting Lionel Messi and Alexia Putellas in a Lay's commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d'Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans...

Revolt Taps Freya Williams As Chief Strategy Officer for North America

27 February 2025 at 03:45
Freya Williams has joined global creative consultancy Revolt in the new role of chief strategy officer (CSO) for North America. Williams had been working with Revolt in a part-time advisory role as a fractional CSO. Prior to Revolt, she spent more than seven-and-a-half years as CEO of sustainability and impact strategy and creative consultancy Futerra...

The Real Risks the DEI Retreat Poses to Marketers

27 February 2025 at 03:00
The advertising industry is at an inflection point, grappling with the fallout of a shifting political landscape. Since the reascendancy of president Donald Trump, brands that once championed diversity, equity, and inclusion are now retreating, with Target, Meta, and Walmart among those pulling back efforts. In response, activists are calling for boycotts, warning that companies...

Bye Neighbor! Opendoor Solves a Stalker-Lite Situation in Latest Music Collab

27 February 2025 at 02:11
This ad character washes his car, grabs his newspaper, and barbecues his dinner at exactly the same time as his neighbor, often wearing a mirror-image outfit while making awkward small talk. His behavior might not technically constitute stalking--it stops short of Single White Female, dude version--but he's just too close for comfort. For its latest...

WPP Forecasts 2025 Revenue Drop as Weak Results Send Shares Tumbling

27 February 2025 at 02:40
WPP's shares tumbled by 18% during early trading hours on Thursday (Feb. 27) following disappointing 2024 results and a weak outlook for this year. The numbers $14.38 billion (GBP11.35 billion) - revenue less pass-through costs in 2024, down 1% on a like-for-like basis. 2.3% - decline in Q4 revenue less pass-through costs. 0 to 2%...

Yesterday β€” 26 February 2025Adweek News

CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence

By: Kevin Eck
26 February 2025 at 16:47
CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. Through its partnership with Waymark, CBS owned stations will offer their local advertising partners Waymark's technology that allows instant and, what it called, affordable video creative that, it said, overcomes traditional...

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