Instagram Reels will show your friends the videos you liked. Hopefully, that doesn't ruin your life.
- Instagram Reels has added a new feature that shows you a feed of videos that your friends liked.
- It's meant to help you bond with friends over videos, Insta says β but it could get weird.
- The "With friends" feed is designed to minimize embarrassment β but be careful out there.
I come with great news for anyone whose Instagram activity might suggest their carnal impulses: The new "With friends" feature on Instagram Reels is (probably) not going to expose you as a cartoon wolf with your eyeballs bulging out. Here's why:
The new feature in the Reels tab shows you a feed of videos that your friends have liked, with a message box at the bottom that lets you send a direct message to the friend who liked them. The idea accelerates a practice that was already common: DMing your friends Reels that you think they'd like. Now, Instagram is doing some of that work for you.
"We want Instagram to not only be a place where you consume entertaining content, but one where you connect over that content with friends," wrote Instagram head Adam Mosseri in his announcement of the new feature.
I know. You're worried. The idea that suddenly your friends will see all your liked videos is giving you sweaty flashbacks to the now-defunct "Following" tab in the Activity Feed that showed all the likes, comments, and follows your friends were making on other people's Instagram posts.
The Following tab was notorious for awkwardly outing embarassing behavior, most commonly men getting caught liking a bunch of Instagram models' photos. Instagram got rid of this feature in 2019, and when I reported on it going away, people told me all sorts of horror stories: seeing their boyfriend or even dad liking photos from bikini models, or a priest catching a fellow priest replying to thirst traps.
But the new "With friends" feature for Reels will work slightly differently. A spokesperson for Meta confirmed to Business Insider a few key factors that make it different from the old "Following" tab.
First of all, you only see likes from mutuals β in other words, someone you follow who follows you back β not just anyone you follow, like celebrities or other creators. You won't see what Kim Kardashian likes on Reels (unless Kim happens to follow you back).
Secondly, it only will show Reels videos that are eligible for recommendation. That means they have to be from public accounts in good standing. (Some accounts that have had a content strike against them, for example, might not have their videos eligible to be recommended to strangers.) For a while, political accounts weren't eligible for recommendations, although Meta has announced it is changing that.
Crucially, the "With friends" feed still is algorithmic β serving content it thinks you will like. The old "Following" tab was a chronological list of everything that everyone liked. The new feature targets videos it thinks you and your friend will like in common.
Here's a generic heteronormative example: If a husband is liking a bunch of bikini babe videos, it's unlikely his wife will see those videos in the "With friends" feed because Instagram knows she's not interested in that content. However, he's not totally out of the woods β his activity might show up in the "With friends" feeds of his buddies who also like bikini babes.
I spent some time looking through the "With friends" feed on my own account β and I didn't see anything embarrassing or weird from my friends. (And I 100% believe my friends are capable of weird and embarrassing activities.)
Three friends liked a video of a cute baby bat from the Oakland Zoo. Two friends liked an interview clip of Hugh Grant from Vanity Fair. A friend who has been learning to surf liked a surfing video. A friend who is a volunteer firefighter liked multiple meme videos about firefighters. A bunch of people liked Spencer Pratt videos, but who doesn't these days? Several people liked a vintage clip about the '80s band The Lounge Lizards. (Honestly, the most surprising part of this whole exercise was that so many people from very disparate parts of my social world all seem to care so much about The Lounge Lizards.)
The only time it felt too invasive was seeing someone I know only professionally liking a video from what I assume was their kid's local Girl Scout troop talking about their cookie sale.
Still, algorithmic stuff is never 100% clear on what it serves you and why. So you might have a very different experience from me, and it's possible your friends might see more of your activity in ways you don't expect.
As always, stay say vigilant and safe out there, people! Trust no one.