• Trump said the US should take control of Greenland, reigniting an old position of his.
• This came shortly after he also suggested the US could take over the Panama Canal.
• In 2019, Trump said the US should buy Greenland, an idea swiftly rejected by the island and Denmark.

President-elect Donald Trump has resurfaced an old position of his, that the US should take over Greenland, just hours after also threatening to take over the Panama Canal.

Trump wrote on Truth Social on Monday that "for purposes of National Security and Freedom throughout the World, the United States of America feels that the ownership and control of Greenland is an absolute necessity."

He made the comments in a post announcing PayPal cofounder Ken Howery as his choice for US Ambassador to Denmark.

Greenland, the world's largest island, is an autonomous dependent territory of Denmark, which is a US ally and NATO member.

Trump's pronouncement came just hours after he threatened to take control of the Panama Canal, the manmade waterway connecting the Atlantic and Pacific Oceans.

Trump wrote on Truth Social on Monday that "the fees being charged by Panama are ridiculous, especially knowing the extraordinary generosity that has been bestowed to Panama by the US."

He added: "This complete 'rip-off' of our Country will immediately stop."

In a separate post, Trump wrote: "If the principles, both moral and legal, of this magnanimous gesture of giving are not followed, then we will demand that the Panama Canal be returned to us, in full, and without question."

"To the Officials of Panama, please be guided accordingly!" he added.

The US transferred control of the canal to the Panama Canal Authority in 1999, under a treaty signed in 1977 under President Jimmy Carter.

Panama charges fees for each vessel going through the canal, making it an important economic driver for the country.

Greenland, too, has strategic value. In addition to its own natural resources, it has proximity to the Arctic, where countries like Russia are vying to gain resources and control.

Trump expressed an interest in the US buying Greenland in 2019, during his first term in office. Greenland's government quickly rejected the idea, saying that it wasn't for sale.

The offers and details on this page may have updated or changed since the time of publication. See our article on Business Insider for current information.

• The average American expects to spend over $2,000 on holiday costs this season, one survey found.
• Some respondents predicted they would be paying off the debts they accrue into May next year.
• Personal finance guru Dave Ramsey advised saving before the holidays and setting a strict budget.

The most wonderful time of the year often comes with a hefty price tag — and many people expect to be paying for it into next summer.

People's debt balloons "because they don't plan for Christmas, like it sneaks up on them, like they move it or something," personal finance guru Dave Ramsey told "Fox & Friends" last week.

Ramsey's comments were in response to a survey showing that the average American will spend over $2,000 on holiday-related expenses this season, including travel, gifts, food, and clothes.

The survey of 2,000 people was conducted in early November by Talker Research and commissioned by Achieve. A fifth of respondents said they likely wouldn't recover financially until May 2025 or later.

The personal finance guru and host of "The Ramsey Show" described the $2,000 figure as "mindblowing," adding that it was a large sum to spend "all in the name of happiness comes from stuff — and it doesn't."

People can stay out of money trouble by socking away funds each month in preparation for the winter splurge, Ramsey said. They can also avoid overspending by drawing up a budget for gifts and other costs and sticking to it, he added.

"The problem with Christmas is not that we enjoy buying gifts for someone else — that's a wonderful thing," the radio personality said.

"The problem is we impulse our butts off, and we double up what we spend," he continued, pointing the finger at retailers who are "great at putting stuff in front of us that we hadn't planned to buy."

The typical US adult expects to spend $1,012 on gifts alone this holiday season, up from an estimated $975 last year, according to a Gallup survey of at least 1,000 people conducted in November.

Pinched by prices

Household budgets could be squeezed this holiday season. Inflation surged to a 40-year high of over 9% in the summer of 2022 as the cost of food, fuel, housing, and other essentials jumped, and remained above the Federal Reserve's target rate of 2% in November.

The central bank rushed to curb price growth by hiking interest rates from nearly zero to north of 5% within 18 months, sending people's monthly payments for their credit cards, car loans, and other debts skyward. Fed officials have cut rates to roughly 4% since September, but recently indicated they only expect to make two further cuts next year.

The upshot is Americans are likely to face a combination of elevated inflation and steeper rates for a while yet, setting the stage for a costly Christmas.

• As a frequent traveler, I've spent many days in interior staterooms on different cruise lines.
• My interior cabin on the Holland America Line's Rotterdam had a lot of amenities and felt luxurious.
• I love the beds on Princess Cruises ships, but my Norwegian Cruise Line studio was the best value.

As a frequent cruiser, I always book interior cabins. They're often the most economical option, though they aren't identical across cruise lines.

So, I compared my recent interior cabins on Holland America Line's Rotterdam, Norwegian Cruise Line's Getaway, and Princess Cruises' Caribbean Princess.

Here's how the spaces stacked up — and which cruise room I liked best for its excellent value.

One of my interior cabins was on Holland America Line's Rotterdam.

Last December, I sailed on Holland America Line's Rotterdam for a 12-day Panama Canal cruise that cost $849 plus $460 for taxes, fees, and port charges.

My rate included a $25 onboard credit but no gratuities or add-ons like drink packages, specialty dining, WiFi, or excursions.

The above rate was for my half of the cabin, which I booked to share with a friend. Had my original reservation been for one person, I would've paid a higher rate for the same cabin.

The cabin had a decent amount of space, especially compared to ocean-view rooms on the ship.

My 160-square-foot cabin featured two wardrobes, a queen-size bed, a desk, and a minibar.

It was only about 15 square feet smaller than some ocean-view staterooms on the ship, which start at 175 square feet.

The large bathroom was a highlight.

This bathroom is one of the largest ones I've experienced on a cruise.

I liked that it had a walk-in glass shower as big as ones I've seen in nice hotels on land and a ton of storage around the vanity, shower, and toilet.

I had a lot of amenities and basics in my cabin.

The number of in-room amenities was impressive and included a mini refrigerator, safe, makeup mirror, hairdryer, robes, beach towels, and umbrella.

Plus, this cabin had the most electrical outlets I've seen in a cruise room thus far.

Lastly, the cabin had a well-stocked minibar.

The cabin had an expertly-curated minibar area featuring a cabinet with things like red wine, white wine, rocks glasses, and a stainless-steel ice bucket.

Bottles of Mondavi chardonnay, La Marca Prosecco, and premade On the Rocks cocktail were also available for an extra fee.

Overall, my Holland America Line room was classy, and standouts included the well-stocked minibar and massive shower.

My next cabin was on the Norwegian Cruise Line's Getaway.

In February 2023, I sailed alone in a studio cabin on Norwegian Cruise Line's Getaway on a six-day Bermuda cruise for $699 plus $283 for taxes, fees, and port charges.

The rate included free WiFi, an unlimited drink package, one specialty dining meal, and $50 toward a port excursion.

Norwegian's studio suites are designed for solo travelers, so I didn't have to pay the single-traveler supplement most lines charge cruising alone.

If I'd had a travel companion with me and we booked a non-solo interior cabin, the rate per person would've been even cheaper.

The studio felt futuristic and well-designed.

My 100-square-foot studio was packed with thoughtful and stylish futuristic decor, like cushioned wall panels along two sides of the bed back-lit with strip lighting.

I also loved my porthole "window" that could transform the room from pitch black to colorfully lit. Although I couldn't see the ocean out of it, it made the room feel larger and more cheerful than a standard interior cabin.

This was the smallest room of the three on this list, but I felt the space was used well.

The studio was filled with space-saving furnishings and designs.

For example, the handles on the wardrobes' sliding doors doubled as towel racks.

The bathroom didn't offer much privacy, but I didn't mind.

As this room is designed for solo travelers, the shower isn't separated by a door — it's just across from the bed.

The all-glass tiled shower and separate stall with a toilet felt tiny but manageable.

Lastly, I loved the perks that came with the studio.

My room came with attractive perks like access to a private lounge for cruisers in studios.

Plus, my hallway was also only accessible by keycard for other people staying in studios, which made me feel extra safe as a solo traveler.

Overall, I found my interior Norwegian Cruise Line studio to be convenient, cozy, and stylish.

I also spent 16 days in an interior cabin on the Caribbean Princess.

In August 2023, I stayed in an interior room on Princess Cruises' Caribbean Princess on a 16-day sailing to Canada, New England, and Greenland for $1,863 plus $270 for taxes, fees, and port charges.

I sailed with another traveler in this interior stateroom, so this was for my half of the cabin and based on double occupancy.

This rate didn't include gratuities or add-ons like drink packages, specialty dining, WiFi, or excursions.

The room didn't feel particularly special, but it was very comfy.

My 162-square-foot cabin had one large closet, a desk, and a queen-size bed.

The highlight was its famous Princess Luxury Bed, a comfy medium-firm mattress with a plush 2-inch-thick pillow top. It's the most comfortable bed I've ever slept on while cruising.

I enjoyed the many in-room entertainment options.

I forgot to photograph it, but the cabin's compact bathroom felt nice and standard compared to others I've had on cruises.

The ship's touchless technology made it easy for me to unlock the stateroom door and request services.

Plus, the in-room entertainment was superior to what I've had on other cruise lines. I could watch movies or live satellite television or listen to music and audiobooks that were preloaded on the TV.

Overall, I found my cabin to be comfortable and quiet, with tons of options for entertainment.

If I had to pick a winner, I'd say my studio on the Norwegian Cruise Line felt like the best bang for my buck.

Holland America Line had the most luxurious furnishings and impeccable service, and Princess Cruises had the most comfortable bed and the best in-room entertainment.

For me, though, the all-around pricing and perks of Norwegian Cruise Line's stylish interior studios can't be beaten.

It was the smallest room I stayed in, but it had nearly the same furnishings and amenities as competitors' cabins. Plus, as a frequent solo traveler, the lounge access, added security, and lack of supplemental fee is music to my ears.

Still, I was happy with my cabins on Holland American Line and Princess Cruises — and I'd love to see both lines offer studios in the future.

• This summer, multiple controversies surrounding 'It Ends with Us' overshadowed the film's press tour.
• Fans criticized Blake Lively's promotion methods and speculated her and costar Justin Baldoni had fallen out.
• Four months later, Lively filed a sexual harassment complaint against Baldoni.

The "It Ends With Us" press tour this summer was overshadowed by rumor and speculation.

Ahead of the film's release in August, fans suspected lead star Blake Lively and her costar and director, Justin Baldoni, were feuding. Fans blamed Lively without know what cause their apparent falling out, and criticized her on social media.

The film survived the backlash, becoming one of the biggest hit movies of the summer, grossing $350 million worldwide.

Over the weekend, Lively filed a legal complaint against Baldoni.

Here's everything we know about the situation.

Baldoni did not interact with other cast members at press events.

Fans suspected that something was amiss when Baldoni and Lively didn't interact during the press tour, despite playing partners in the film.

Lively teamed up with costars Brandon Sklenar and Isabela Ferrer for press events and with Colleen Hoover, the author of the book the film is based on, for interviews and TV spots. Meanwhile, Baldoni did a lot of solo press.

Even when they both attended the New York premiere on August 6, they were not photographed together.

Lively posed with her castmates, Hoover, her husband Ryan Reynolds, and Hugh Jackman, his "Deadpool & Wolverine" costar. Meanwhile, Baldoni was only photographed with his wife and some of the other producers who worked on the film.

While speaking to Entertainment Tonight on the carpet at the New York premiere, Baldoni explained why he was stepping back from the limelight.

"This isn't my night — this is a night for all the women who we made this movie for," he said." This is a night for Blake, this is a night for Colleen. I'm just so grateful that we're here, five years in the making."

Regardless of his comments, fans theorized about the potential drama between the two on social media.

This speculation intensified after a user on the r/ColleenHoover subreddit posted on August 6 that Lively and Hoover do not follow Baldoni on Instagram. Fans also noticed that the film's other stars, including Sklenar, Ferrer, and Jenny Slate, did not follow Baldoni either.

Business Insider could not verify whether they previously followed him.

For his part, Baldoni followed all of them except Hoover.

Fans wondered if the apparent beef was one-sided or if Baldoni was at the center of a wider fracture, especially since, during pre-production, Hoover and Baldoni appeared on each other's Instagram feeds multiple times.

Adding to this theory was a clip of Slate seemingly sidestepping a question about Baldoni at the movie's New York premiere. Asked about having Baldoni as both a scene partner and a director, she responded by not mentioning Baldoni and instead speaking about how "intense" it must be to do both jobs.

News reports fueled the speculation.

The Hollywood Reporter reported on August 8, citing unnamed sources, that the feud on set originated when two movie cuts emerged during the postproduction process.

Multiple sources told the outlet that Lively commissioned one of the cuts to be done by "Deadpool & Wolverine" editor Shane Reid. He was the same editor Lively previously used when she directed the music video for Taylor Swift's "I Bet You Think About Me."

However, the film's final cut was credited to editors Oona Flaherty and Robb Sullivan.

It's unclear if Reid's cut was used in the film version that showed in theaters, but according to one source who spoke to THR, the team agreed on the final cut.

A day later, Page Six reported, citing an anonymous source, that the two talents didn't see eye-to-eye while shooting the movie. Page Six reported that one source said Baldoni made Lively feel "uncomfortable" about her postpartum body during filming. Another source said Baldoni created an "extremely difficult" environment for the entire cast.

"It's not just Blake. None of the cast enjoyed working with Justin," the source was quoted as stating. "They certainly didn't talk to him at the premiere."

On August 13, People reported that a source close to the set said, "All is not what it seems," and the principal cast and Hoover didn't want anything to do with Baldoni.

Fans turn on Lively.

Though reports indicated that the cast had a problem with Baldoni, fans blamed Lively for the feud, accusing her of trying to take over the film.

This theory was supported by Baldoni and Lively's interviews in the lead-up to the movie's premiere.

On August 9, Baldoni told Today that Lively and Reynolds, who was not a producer on the film, contributed significantly to it.

"You can't summarize Blake's contribution in a sentence, because her energy and imprint is all over the movie and really, really made the film better, and from beginning to end," Baldoni said.

Baldoni also said he struggled to balance allowing collaboration and having his voice drowned out entirely.

He said: "You don't have to listen to everybody, and that didn't happen all the time, but there were just moments where I would get out of the way too much."

Baldoni also said that Lively should take over as director for the sequel to the "It Ends With Us" novel, "It Starts with Us."

Meanwhile, Lively told E! News on August 7 that Reynolds helped pen the opening scene of "It Ends With Us."

The film's screenwriter Christy Hal told People a day later that she wasn't aware that Reynolds had written some of the dialogue used in the final version of the script.

"When I saw a cut, I was like, 'Oh, that's cute. That must have been a cute improvised thing,'" Hall said. "So if I'm being told that Ryan wrote that, then great, how wonderful."

The film is about a florist whose husband becomes abusive, and Fans also criticized Lively for speaking about the film's romantic elements during the press tour, and less about the domestic abuse plot. This was in line with the film's marketing.

Baldoni was the only cast member who consistently spoke about the domestic abuse element.

Baldoni recruited a PR crisis manager who represented Johnny Depp during his trial with ex-wife Amber Heard.

The Hollywood Reporter reported on August 13 that the actor hired veteran PR crisis manager Melissa Nathan, who represented Johnny Depp during the Amber Heard trial in 2022.

Nathan launched her agency in 2024, specializing in crisis communications and reputation management.

A clip of Lively acting hostile toward a reporter in a 2016 interview resurfaced amid the 'It Ends With Us' drama

Journalist Kjersti Flaa released a clip of an interview with Blake Lively on August 10, titled "The Blake Lively interview that made me want to quit my job."

"It actually took me a while to get over the experience," Flaa told Business Insider in an email on August 19.

"Every time I entered a room after this I got nervous that something similar might happen again," she wrote.

Lively's costar put out a statement asking people to stop focusing on 'what may or may not have happened.'

Sklenar, who plays Lively's other love interest in "It Ends With Us," spoke out about the speculation in an Instagram post on August 20.

"I wanted to take a minute and address all this stuff swirling online," he wrote, going on to condemn people for "vilifying" women who were part of the film.

"Colleen and the women of this cast stand for hope, perseverance, and for women choosing a better life for themselves. Vilifying the women who put so much of their heart and soul into making this film because they believe so strongly in its message seems counterproductive and detracts from what this film is about," he said.

"This film is meant to inspire. It's meant to validate and recognize," Sklenar added. "It is not meant to once again, make women the 'bad guy,' let's move beyond that together."

Representatives for Baldoni, Lively, Reynolds, Hoover, and Sklenar did not respond to requests for comment from Business Insider.

Lively files a complaint against Baldoni, accusing him of sexual harassment.

On December 20, Lively filed a legal complaint against Baldoni, accusing him of sexual harassment, retaliation, breach of contract, inflicting "emotional distress," and conspiring to damage her public reputation.

The complaint also named Wayfarer Studios, Baldoni's production company, and Jamey Heath, the company's CEO, as two of the 11 defendants in the lawsuit.

In the lawsuit, Lively said an "all-hands" meeting about Baldoni and Heath's behavior on set was held in January 2023. She accused him of showing her nude videos and images of women, improvising kissing scenes or intimate scenes, and entering her trailer while she was naked.

Lively said she held the meeting for all the female cast members and requested an intimacy coordinator to be hired.

Lively said Heath and Baldoni retaliated against her by orchestrating a "multi-tiered" plan to "destroy" her public reputation and stop her or anyone else from speaking out about what happened on set.

Lively said Baldoni hired the crisis PR, Nathan, and a Texas-based contractor named Jed Wallace, both defendants in the lawsuit, ahead of the film's premiere to carry out this plan. She said it involved feeding theories on social media to shift the narrative against Lively.

She also claims in the lawsuit that the cast agreed to a marketing plan created by the film's distributor, Sony Pictures Entertainment, to avoid talking about the sad parts of the movie, which Baldoni broke away from.

"What the public did not know was that Mr. Baldoni and his team did so to explain why many of the Film's cast and crew had unfollowed Mr. Baldoni on social media and were not appearing with him in public," the complaint said.

Baldoni's attorney said Lively blamed Baldoni to fix her reputation.

Bryan Freedman, an attorney for Baldoni and Wayfarer Studios, told BI in a statement: "It is shameful that Ms. Lively and her representatives would make such serious and categorically false accusations against Mr. Baldoni, Wayfarer Studios and its representatives, as yet another desperate attempt to 'fix' her negative reputation, which was garnered from her own remarks and actions during the campaign for the film; interviews and press activities that were observed publicly, in real time and unedited, which allowed for the internet to generate their own views and opinions."

Freedman said Nathan was hired because Lively made multiple demands and threatened not to show up to set or promote the film if they were not met.

A representative for Lively referred BI to a statement shared with The New York Times on Saturday: "I hope that my legal action helps pull back the curtain on these sinister retaliatory tactics to harm people who speak up about misconduct and helps protect others who may be targeted."

Lively's costars from 2005's "The Sisterhood of the Traveling Pants" — America Ferrera, Amber Tamblyn, and Alexis Bledel — and Hoover have shared statements in support of Lively after she made the complaint.

• The CDC randomly inspects and scores cruise ships to prevent the spread of stomach viruses.
• The average score of vessels in 2024 is 95.9 out of 100 — 85 or less is considered failing.
• The nine dirtiest ships scored between 86 to 89. Two others failed but passed in later reviews.

A "B" is considered a passing grade on most exams.

For cruise ships, scoring an 85 out of 100 on the Centers for Disease Control and Prevention's Vessel Sanitation Program review is considered a failure.

In 2024, the CDC reported 13 bacterial and viral outbreaks on ships. Most incidents were of norovirus, a highly contagious bug that quickly spreads through tainted food, water, surfaces, or people.

Best not to be a victim. Its main symptoms — vomiting, diarrhea, nausea, and stomach pain — can quickly ruin a vacation.

To mitigate these outbreaks, the CDC conducts random and unannounced sanitary inspections on cruise ships. The public health agency then scores the vessel from zero to 100, with outcomes of 85 or lower considered inadequate.

The review includes checking common spaces like pools and children's activity centers. Obvious issues like vermin and improperly stored food will cost points. As will subtler problems, such as buffet handwashing stations with lights less than 110 lux and produce stickers left where cleaned cooking equipment is stored.

The CDC has performed 151 inspections in 2024, including repeat inspections on 23 ships. The average score is about 95.9. 27 vessels achieved perfect marks, while two failed but later passed in later reviews.

Nine vessels didn't break into the 90s range, including Ritz-Carlton Yacht Collection's ultra-luxury Evrima:

1. Hanseatic Inspiration — Hapag-Lloyd Cruises, scored 89 (inspected October 28, previously received a 62 on September 29)
2. Carnival Elation — Carnival Cruise Line, scored 89 (inspected March 14)
3. Adventure of the Seas — Royal Caribbean International, scored 89 (inspected January 23)
4. National Geographic Sea Bird — Lindblad Expeditions, scored 88 (inspected July 25)
5. Carnival Miracle — Carnival Cruise Line, scored 88 (inspected April 21)
6. MSC Magnifica — MSC Cruises, scored 86 (inspected May 17)
7. Evrima — Ritz-Carlton Yacht Collection, scored 86 (inspected February 9)
8. Carnival Breeze — Carnival Cruise Line, scored 86 (inspected March 21)
9. Caribbean Princess — Princess Cruises, scored 86 (inspected March 20)

Crystal Serenity received an 89 on February 2 but was bumped to a 90 seven months later. Similarly, Margaritaville at Sea Paradise received a failing score of 83 on May 1 but passed a subsequent inspection with a 92 on July 2.

What the cruise lines have said

A spokesperson for Hapag-Lloyd told Business Insider that Hanseatic Inspiration's initial lower score was a "very unfortunate incident" that didn't reflect the company's operational standards. "We have been consistently meeting strict hygiene requirements worldwide for many years with exemplary results," they said.

Following the inspection, the cruise line addressed the ship's "operational aspects" to meet its quality standards, as showcased in the vessel's follow-up passing score in October.

The spokesperson said lingering issues are "being addressed and will be completed in a timely manner," and the company will continue to improve its "quality management processes" particularly with regard to the requirements of the CDC."

Similarly, a spokesperson for MSC Cruises told BI in October it had implemented an "improvement plan" on MSC Magnifica according to the CDC inspector's suggestions. Many of the changes were immediate and only needed "minor" efforts, it said. The cruise line said that it believes Magnifica's score "is not a true reflection of the ship as it is today" and would "welcome any future inspection."

MSC noted that many of its ships frequently achieve above 90, including the MSC Meraviglia and MSC Seashore, which both received perfect marks in 2024.

Carnival, Royal Caribbean, Lindblad Expeditions, the Ritz-Carlton Yacht Collection, and Princess Cruises didn't respond to a request for comment.

• Gary Binkow was an Emmy award-winning and Academy Award-nominated movie producer.
• He left his multimillion-dollar career in Hollywood to pursue a new job in the longevity industry.
• Gary now makes less than he did working in Hollywood but says he's happier and wouldn't go back.

This as-told-to essay is based on a conversation with Gary Binkow, a former Hollywood producer who gave up his multimillion-dollar career to start a new business in the longevity industry. It has been edited for length and clarity.

I got into the movie business because my one talent as a kid was that I was really good at watching TV and movies — I mean, I just inhaled everything I could.

The way my brain works is that I would watch TV shows and movies and try to unravel what it was about them that moved me and how the storytelling worked. And so then, when I found out you can go major in movie-making, I decided to do that. I went to Columbia University and majored in film because, frankly, I thought it would be easy. I'm always looking for the path of least resistance.

I started working for MTV in New York in 1980 and, after moving to California, worked my way up from an assistant working at 20th Century Fox to a development executive, then eventually a producer, mainly based at Miramax Films.

I had a long career in Hollywood. I made about 30 films on the independent side and had a successful run at Miramax. At the top of my career, I produced a movie called Finding Neverland, which came out in 2004, won a bunch of awards, and got nominated for several Oscars.

Even though I had been successful, I still found my creative ideas blocked by industry gatekeepers like Harvey Weinstein, who repeatedly passed on them even though they'd made millions with other studios.

I decided I didn't want to be in a system where I couldn't control my own destiny and realized I was really an entrepreneur. When you make 30 independent movies, you are essentially building 30 independent companies. So, I decided to use those skills to start my own company in 2005, Collective Digital Studios, a new media company offering services like content production, brand management, and distribution.

Everybody in the movie business told me I was an idiot and crazy for leaving. But in the early 2000s — the early days of internet virality — we worked with content creators and comedians like Logan Paul and King Bach before they'd made it big and created a massive platform leveraging their expertise in hooking audiences with short video clips. As we expanded, we helped Katt Williams license his iconic comedy special, "The Pimp Chronicles," to HBO in 2006 and produced thousands of YouTube videos, driving strong profits — but something felt like it was missing.

I decided I'd rather do something more powerful. I was good at helping people connect with audiences and telling better stories, but I wanted to do it with a purpose and a mission. So I left. In 2019, we sold the company, which is now known as Studio71, for a healthy exit to ProSieben, and I decided I wanted to use the same skill set in health and wellness.

So, my partner and I moved out of Los Angeles and onto an organic avocado farm in the beach town of Carpinteria, California. We've been working to rehabilitate it, and in 2020, I started The Swell Score, a membership-based online marketplace for holistic and clean supplements and other household products.

I've been interested in holistic health for my whole life. I'm always looking for more natural ways to stay healthy and out of the sick care system. But there is a lot of misinformation and skepticism in the wellness space — and I understand that because I'm just as skeptical. So, at The Swell Score, we partner with medical experts to review wellness and beauty products and work with customers to teach them how to improve their health and live longer, happier lives.

The Longevity Lab, which I opened in October in Carpinteria, is an expansion of that. It's a retail space where you can buy these products and see the difference for yourself. We offer everything from non-toxic mattresses and housewares to wellness supplements, beauty products, and bath items.

So far, the wellness space has been good to me — it's not nine figures good yet, but I have no interest in going back to Hollywood; the movie-making business is totally broken. I plan to keep building in this industry, and people have been really responsive. I think part of that is because I took some of the tactics of storytelling and brand building that I learned from the other company and applied them to health and wellness.

Now, when I get asked to advise people and help them hone their business stories and strategies, the one thing I tell anybody who's getting started is that I would think of yourself as a media company first, not a product company. You know, with just one video, you could create your billion-dollar business.