Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet
Marketers today are operating in the aftermath of a fundamental shift. The signals that once powered precise targeting are disappearing. Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to create a fragmented, foggy view of the customer journey.
Even Google’s announcement that it will not introduce a separate consent prompt for third-party cookies in Chrome changes very little. The reliability of third-party cookies for cross-channel consumer understanding has always been limited. These days, given the deprecation of cookies in other browsers and the rise of so many inherently cookieless environments, the collective signal thrown off by third-party cookies has never been weaker.
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Android 16 QPR1 has launched, and the new redesign changes what the Recents menu looks like on all devices, with a new layout for larger displays and drop-down options.
Google just announced a new AI mode for shopping with two big new features. The AI Mode will give users the option to try clothes on virtually, and if it’s a fit, the AI model will buy them for you.
Today, Fortune revealed its 2025 list of the Most Powerful Women in Business, and Apple’s SVP of Retail + People, Deirdre O’Brien, has once again secured her spot.
Under the control of anti-vaccine advocate Robert F. Kennedy Jr., the Food and Drug Administration is unilaterally terminating universal access to seasonal COVID-19 vaccines; Instead, only people who are age 65 years and older and people with underlying conditions that put them at risk of severe COVID-19 will have access to seasonal boosters moving forward.
The article lays out a new framework for approving seasonal COVID-19 vaccines, as well as a rationale for the change—which was made without input from independent advisory committees for the Food and Drug Administration and the Centers for Disease Control and Prevention.
Google just wrapped up its big keynote at I/O 2025. As expected, it was full of AI-related announcements, ranging from updates across Google’s image and video generation models to new features in Search and Gmail.
But there were some surprises, too, like a new AI filmmaking app and an update to Project Starline. If you didn’t catch the event live, you can check out everything you missed in the roundup below.
Google has announced that it’s rolling out AI Mode, a new tab that lets you search the web using the company’s Gemini AI chatbot, to all users in the US starting this week.
Google will test new features in AI Mode this summer, such as deep search and a way to generate charts for finance and sports queries. It’s also rolling out the ability to shop in AI Mode in the “coming months.”
Project Starline, which began as a 3D video chat booth, is taking a big step forward. It’s becoming Google Beam and will soon launch inside an HP-branded device with a light field display and six cameras to create a 3D image of the person you’re chatting with on a video call.
Companies like Deloitte, Duolingo, and Salesforce have already said that they will add HP’s Google Beam devices to their offices.
Google has announced Imagen 4, the latest version of its AI text-to-image generator, which the company says is better at generating text and offers the ability to export images in more formats, like square and landscape. Its next-gen AI video generator, Veo 3, will let you generate video and sound together, while Veo 2 now comes with tools like camera controls and object removal.
In addition to updating its AI models, Google is launching a new AI filmmaking app called Flow. The tool uses Veo, Imagen, and Gemini to create eight-second AI-generated video clips based on text prompts and / or images. It also comes with scene-builder tools to stitch clips together and create longer AI videos.
Gemini 2.5 Pro adds an “enhanced” reasoning mode
The experimental Deep Think mode is meant for complex queries related to math and coding. It’s capable of considering “multiple hypotheses before responding” and will only be available to trusted testers first.
Google has also made its Gemini 2.5 Flash model available to everyone on its Gemini app and is bringing improvements to the cost-efficient model in Google AI Studio ahead of a wider rollout.
Xreal and Google are teaming up on Project Aura, a new pair of smart glasses that use the Android XR platform for mixed-reality devices. We don’t know much about the glasses just yet, but they’ll come with Gemini integration and a large field-of-view, along with what appears to be built-in cameras and microphones.
Last year we unveiled Project Astra on the #GoogleIO stage. See how it’s evolved since then — and what might be possible in the future. pic.twitter.com/ObMi7gFrrl
Project Astra could already use your phone’s camera to “see” the objects around you, but the latest prototype will let it complete tasks on your behalf, even if you don’t explicitly ask it to. The model can choose to speak based on what it’s seeing, such as pointing out a mistake on your homework.
Google is building its AI assistant into Chrome. Starting on May 21st, Google AI Pro and Ultra subscribers will be able to select the Gemini button in Chrome to clarify or summarize information across webpages and navigate sites on their behalf. The feature can work with up to two tabs for now, but Google plans on adding support for more later this year.
Google is rolling out a new “AI Ultra” subscription that offers access to the company’s most advanced AI models and higher usage limits across apps like Gemini, NotebookLM, Flow, and more. The subscription also includes early access to Gemini in Chrome and Project Mariner, which can now complete up to 10 tasks at once.
Speaking of Project Astra, Google is launching Search Live, a feature that incorporates capabilities from the AI assistant. By selecting the new “Live” icon in AI Mode or Lens, you can talk back and forth with Search while showing what’s on your camera.
After making Gemini Live’s screensharing feature free for all Android users last month, Google has announced that iOS users will be able to access it for free, as well.
Google has revealed Stitch, a new AI-powered tool that can generate interfaces using selected themes and a description. You can also incorporate wireframes, rough sketches, and screenshots of other UI designs to guide Stitch’s output. The experiment is currently available on Google Labs.
Google Meet is launching a new feature that translates your speech into your conversation partner’s preferred language in near real-time. The feature only supports English and Spanish for now. It’s rolling out in beta to Google AI Pro and Ultra subscribers.
Gmail’s smart reply feature, which uses AI to suggest replies to your emails, will now use information from your inbox and Google Drive to prewrite responses that sound more like you. The feature will also take your recipient’s tone into account, allowing it to suggest more formal responses in a conversation with your boss, for example.
Gmail’s upgraded smart replies will be available in English on the web, iOS, and Android when it launches through Google Labs in July.
Google is testing a new feature that lets you upload a full-length photo of yourself to see how shirts, pants, dresses, or skirts might look on you. It uses an AI model that “understands the human body and nuances of clothing.”
Google will also soon let you shop in AI Mode, as well as use an “agentic checkout” feature that can purchase products on your behalf.
If Chrome detects that your password’s been compromised, Google says the browser will soon be able to “generate a strong replacement” and automatically update it on supported websites. The feature launches later this year, and Google says that it will always ask for consent before changing your passwords.
Android 16 QPR1 launched during Google I/O 2025, and it brings some massive changes with Material 3 Expressive. The new design language completely redesigns Android 16’s lock screen customization options.
Google is finally delivering an update to the At a Glance widget on Pixel devices in Android 16 QPR1, making the widget smaller, but still not allowing it to be disabled completely.
Apple is rolling out a new firmware version for AirPods Max with USB-C. The update comes with version number 7E108, up from the previous firmware version of 7E101.
At I/O 2025, Google announced an absolute torrent of new features, powered by Gemini and AI, across its biggest products and services that will soon be available to users. We’ve compiled all the consumer-facing announcements and notable developer developments made at the event below.
The new 'Magic' set is nearly here, and is shaping up to be one of its biggest ever—but if you're a 'Final Fantasy' fan delighted and confused by all the reveals, here's what you need to know.
Microsoft is updating Windows 11 with a set of new encryption algorithms that can withstand future attacks from quantum computers in a move aimed at jump-starting what’s likely to be the most formidable and important technology transition in modern history.
Computers that are based on the physics of quantum mechanics don’t yet exist outside of sophisticated labs, but it’s well-established science that they eventually will. Instead of processing data in the binary state of zeros and ones, quantum computers run on qubits, which encompass myriad states all at once. This new capability promises to bring about new discoveries of unprecedented scale in a host of fields, including metallurgy, chemistry, drug discovery, and financial modeling.
Averting the cryptopocalypse
One of the most disruptive changes quantum computing will bring is the breaking of some of the most common forms of encryption, specifically, the RSA cryptosystem and those based on elliptic curves. These systems are the workhorses that banks, governments, and online services around the world have relied on for more than four decades to keep their most sensitive data confidential. RSA and elliptic curve encryption keys securing web connections would require millions of years to be cracked using today’s computers. A quantum computer could crack the same keys in a matter of hours or minutes.
Feeding astronauts is astronomically expensive and as the idea of humans colonising the moon and Mars becomes increasingly realistic, there's a race to find better ways to feed them.
