For those still counting, there’s another retail media network to add to the list. Alongside real estate, airlines and banking, airport shops have joined the race.

WHSmith, a retail chain that operates hundreds of stores in airports across the U.S., is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media inventory and audience data for use in off-site campaigns.

Stuart Michell, chief commercial officer at WHSmith North America, said the network’s appeal rested on the huge numbers of people who routinely trudge through American airports — some 2.3 million a day, according to a 2023 Transportation Security Administration (TSA) estimate.

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This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.

• ‘Have you tried to watch streaming?’
• Streaming watch time hits new highs
• Meta’s & YouTube’s TikTok creator charm offensives, Bluesky’s & X’s video updates and more

‘Have you tried to watch streaming?’

As covered last week, Netflix didn’t exactly break new ground in its meetings with ad buyers during the Consumer Electronics Show earlier this month. But it did strike a nerve. 

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More advertisers are turning to Amazon’s ad tech as their mainstay for programmatic buying — not just for Amazon’s own media properties, but increasingly for ads across the wider web too.

The reason, according to vp of Amazon Ads Kelly MacLean, is simple: “They’re now using Amazon DSP as their primary DSP.”

While there’s no hard data to back up this claim, it aligns with a growing body of anecdotal evidence over the past year. Once seen as an instrument for pushing product listings, Amazon’s DSP has evolved into a versatile ad buying platform, vying for market share against heavyweights like Google’s DV360 and The Trade Desk.

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On Inauguration Day, President Donald Trump signed a flurry of executive orders, including one aimed at the dismantling of government diversity, equity and inclusion initiatives. The move signals yet another step in the DE&I about-face and speaks to the shifting cultural landscape that marketers and advertisers are reckoning with now.

In response, media buyers said they’re on high alert, prioritizing brand safety and clamping down on media buying practices to more frequently review ad placements. In what’s expected to be a volatile news cycle, media buyers said they’re more regularly reviewing inclusion lists, websites and domains deemed brand safe and acceptable for serving ads.

“The prevailing mood and direction, at least in my experience, has just been to stay really tight around the election we just had,” said one agency executive who asked to remain anonymous. “It’s just been really rigorous, making sure nothing un-brand suitable comes through.”

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Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year.

GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles — at least those who haven’t already left the company. 

Although one internal executive insists it’s not the beginning of the end of the individual brand names within GroupM — Mindshare, Wavemaker and EssenceMediacom — the moves indicate a simplification that more easily enables client-centric mini-shops to get crafted where needed, sometimes across agency brands. GroupM declined to comment on the record.

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Artificial intelligence group closes in on $60bn valuation

Tech giant acquires carbon credits worth around $200mn, as energy usage surges due to generative artificial intelligence

OpenAI, Oracle and Softbank join forces to build artificial intelligence infrastructure.

TikTok is resuming services to its 170 million users in US after President-elect Donald Trump said he would give the app a reprieve.

Truecaller for iOS has been updated with live caller ID support for its premium iPhone users.

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Kevin O’Leary says that he’s still interested in a deal for TikTok, but that it’s no longer legally viable, even after Trump extended a ban on the platform.

Just hours after unveiling what he called the largest AI infrastructure project in U.S. history, President Donald Trump took to X (formerly Twitter) to share another staggering milestone. The United States has already secured nearly $3 trillion in new investments, […]

The post President Trump: US secures $3 trillion in investments on his first day in office, projects $7 trillion by week’s end first appeared on Tech Startups.

Bambu Lab, the company behind my favorite 3D printers, has given itself one hell of a week. Now, I’ve got answers to some of my burning questions, answers which you might also hopefully appreciate. But first, some backstory.

Since last Thursday, some creators have pledged not to buy Bambu printers anymore, even removed some of their 3D models from its online repository, after the company revealed it would add a new proprietary authentication mechanism that could keep you from using third-party tools to remote control your printer.

While you’d still be able to stick a file on an SD card and physically put it into your printer or use Bambu’s proprietary cloud, the old way of printing remotely from a third-party slicer would be no more — unless you downloaded a new proprietary Windows and Mac “Bambu Connect” desktop app to be the middleman between your slicer and Bambu’s hardware.

While Bambu was clear early on that this would be an optional update, one you could simply choose not to install, the company also positioned it as a necessary one to secure printers against remote hacks....

Read the full story at The Verge.

Chinese company seeks growth from new technology as social media business comes under pressure in US

On Tuesday night, President Donald Trump issued a pardon to Ross Ulbricht, who ran the dark web marketplace Silk Road under the pseudonym “Dread Pirate Roberts.” Ulbricht has been serving a life sentence without parole since 2015, when he was convicted of multiple charges, including the distribution of narcotics.

The Silk Road marketplace, which was only accessible through the Tor network, became one of the most prevalent early commercial uses of Bitcoin. Buyers and sellers traded in illicit drugs, forged passports, and more.

In the intervening years, Ulbricht became a cause celebrè for a certain segment of the right-wing, particularly in the crypto crowd that embraced Trump last year. To his supporters, Ulbricht’s life sentence is unusually punitive. Similar offenses have garnered much more lenient sentences — for instance, Blake Benthall, who operated Silk Road 2.0, was sentenced to time served and three years of probation. Ulbricht’s lieutenant, Thomas Clark, also known as “Variety Jones,” was sentenced to 20 years in prison last year.

Although the criminal offenses were nonviolent in nature, the judge who sentenced Ulbricht took into account multiple deaths attributable to drugs bought through the Silk Road.

Throughout his trial, Ulbricht denied that he had committed the crimes at issue. Because law enforcement had arrested him with his laptop open, they had access to all his files, which included the code of the website, private messages between him and employees of the Silk Road, and a diary whose entries corresponded to OKCupid messages tied to Ross Ulbricht’s real identity.

The anti-Academy Awards 'celebrate' the mid to meh to just plain unwatchable from 2024's film releases.

Squid Game 2 and live sports, including the Jake Paul v Mike Tyson fight, fuelled new memberships.

Some creators told the BBC they will start to diversify where they post their content and lean in to platforms like Instagram and YouTube.

Microsoft won't be the sole cloud provider for OpenAI but can decide whether to deliver the company with capacity or allow another party to fill the need.

President Trump on Tuesday pardoned Ross Ulbricht, the creator of the infamous dark web exchange Silk Road, which was best known as a once-thriving online marketplace for illegal drugs. Trump announced the news in a Truth Social post, saying the pardon was in honor of Ulbricht’s mother and the Libertarian movement. In 2015, a federal […]

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