Oppo’s upcoming Find N5 foldable phone is barely thicker than its own USB-C port when unfurled, according to photos released by the company. The flagship, which we’re expecting to be re-branded as the OnePlus Open 2 for its US release, will also feature best-in-class resistance to water.
Oppo has been steadily teasing the Find N5 on Chinese social network Weibo for the past week. Find series product manager Zhou Yibao has now shared photos that highlight its size, adding that the obstacle to making it any thinner is now “the limit of the charging port.”
The photos follow a video from last week, in which Zhou compares a hidden Find N5 to a series of everyday objects, demonstrating that it’s comparable in thickness to two Chinese yuan coins, a stack of four ID cards, or exactly 39 sticky notes.
The company claims the Find N5 is the thinnest foldable yet. That title is currently held by the Honor Magic V3, which is 4.35mm thick when open, meaning the Find N5 must be close to 4mm. That explains why it looks about half the size of the 8.25mm iPhone 16 Pro Max it’s shown next to in the photos. For reference, a USB-C port is 2.6mm at minimum.
In a separate post, Zhou teased the phone’s waterproofing, boasting that it’s IPX9-rated. That means it currently has no official dust protection (the ‘X’), but has been tested to withstand high-temperature and high-pressure jets of water. It’s also rated IPX8 for submersion in water, and IPX6 for lower temperature water jets. This month’s OnePlus 13 is IP69-rated, with dust protection as well.
Oppo’s previous foldable, the Find N3 (the N4 was skipped because of the number’s association with death in China), eventually launched in the West as the OnePlus Open. If the same happens again, it should pose some serious competition for Samsung and Google’s current generation of foldables. We’ll find out more when the Find N5 launches in China next month.
Zomato’s quick commerce unit Blinkit is accelerating its expansion and expects continued losses as competition intensifies in India’s instant delivery market. Blinkit now aims to reach 2,000 dark stores – small warehouses in residential areas that exclusively service online orders – by December 2025, a year ahead of its previous guidance, after exceeding 1,000 stores […]
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Sometimes, the best gaming headset doesn’t need to be a “gaming headset” at all. While many people view these devices as their own niche, they’re ultimately still headphones, just with a boom mic and some fancy branding attached. While the general quality of dedicated headsets has improved over time, they still tend to cost more compared to a good pair of wired headphones (which, yes, still exist). If you need to chat with friends, you can always buy a microphone separately and get superior sound quality there as well.
That said, we understand that many people just want the convenience of a headset with a mic built right in. So after testing dozens of contenders over the past couple of years, we’ve rounded up a few commendable gaming headsets and headphones that work well for gaming. As you’ll see, the two aren’t quite the same thing. Whichever way you go, though, all of our picks should make your game time more enjoyable, no matter which platform you use, and whether you play competitively or just for fun.
Evaluating headphones is a particularly subjective exercise, so calling one pair the absolute “best” is something of a fool’s errand. At a certain point, whether you're an audiophile or not, everything becomes a matter of taste. For most, a headphone with a wide soundscape and strong imaging performance — i.e., the ability to position sounds correctly, so you can more precisely tell where footsteps and other game effects are coming from — will provide the most immersive gaming experience, the kind that makes you feel like your head is within a given scene.
For that, you want a high-quality pair of open-back headphones. That is to say, an over-ear pair whose ear cups do not completely seal off the ear from air and outside noise. These are inherently terrible at isolating you from external sound and preventing others from hearing what you’re playing, so if you often play games in a noisy environment, their benefits will be blunted. But in a quiet room, the best open-back pairs sound significantly wider and more precise than more common closed-back models.
More up for debate is how a good gaming headphone should sound. If you want something that’ll help you in competitive multiplayer games, you may prefer a headphone with a flatter sound signature, which'll keep a game’s mix from being overly boosted in one direction and is less likely to mask the smaller details of what’s happening around you. A slightly brighter sound, one that pushes the upper frequencies a tad, may also work. Open-back headphones almost never have huge sub-bass, so you rarely have to worry about low-end sounds muddying up the rest of the signature. In this light, the fact that an overwhelming amount of gaming headsets are closed-back and bass-heavy seems counterintuitive.
Lots of people love bass, though. And if you don't really care about competitive play, some extra low-end can add a touch of excitement to action scenes or rousing soundtracks. You still don’t want a pair that boosts the low-end too hard — as many gaming headsets do — but the point is that what makes a pair “immersive” to one person may sound dull to another.
Note: This is a selection of noteworthy gaming headsets and headphones we’ve put through their paces, not a comprehensive list of everything we’ve ever tried.
The PlayStation Pulse Elite is a reasonable alternative to the Turtle Beach Atlas Air for PS5 owners, as it allows you to change volume, swap between different EQ presets, adjust the game-to-chat mix and mute the mic right from the console’s native UI. It’s similar to the way AirPods integrate with iPhones. This pair also lets you connect to a second device over Bluetooth at the same time, and the planar magnetic drivers — a rarity for $150 headphones — do a decent job of reproducing smaller details. The sound profile as a whole is narrower and more uneven in the bass and treble than the Atlas Air, however, while the all-plastic design is comfortable but flimsy-feeling. It also doesn’t do much to block outside noise, despite being closed-back, and the control buttons are awkward to reach.
We also tested the in-ear version of these headphones, the PlayStation Pulse Explore, but found it too uncomfortable to wear over extended sessions. That one is limited to roughly five hours of battery life, too.
The Astro A50 (Gen 5) is effectively the same headset as the A50X, just without any HDMI ports on its base station. It costs $80 less, so it’s a worthy alternative to the Audeze Maxwell if you mainly play on one platform and want a superior microphone. But the ability to automatically switch between consoles is the thing that makes the A50X worth buying in the first place, so that convenience is still worth paying for if you game on multiple devices.
The $200 Corsair Virtuoso Pro is another one of the few dedicated gaming headsets with an open-back design. It has a relatively dark sound with mostly underemphasized treble and elevated upper-bass, though the highs are clearer here than they are on the Astro A40, and it still delivers a wider soundstage than most gaming headsets. We preferred this signature over Astro’s pair with some games, though in others it felt less balanced. The Virtuoso Pro’s mic is decidedly less muffled than the A40’s but still sounds fairly thin, so it’s merely decent compared to the wider headset market. Its headband adjustment mechanism feels cheap, too, and you can’t detach the mic without swapping cables out entirely. Its round, breathable ear cups and manageable weight do make it easy to wear, though, and it comes with a sturdy travel case for protection. Ultimately, it’s a decent buy, but it’s hard to justify over the more featured and easier-sounding Atlas Air.
The HyperX Cloud Alpha Wireless can last well over 300 hours at moderate volumes, which is remarkable and by far the best of any wireless model we’ve tested. It’s light and not too snug on the head, and its powerful bass lends a real sense of excitement to in-game action. But it blunts more detail than the Atlas Air, Maxwell and A50 X, and its mic isn’t as good. Several users have also reported latency issues when using the headset with HyperX’s Ngenuity software, and there’s no Xbox, Bluetooth or wired audio support. Still, if battery life is paramount, you may be able to look past all of that.
If the Audeze Maxwell is out of stock, the Logitech G Pro X 2 Lightspeed is another quality wireless headset worth considering. It sounds better than the HyperX Cloud Alpha Wireless, with satisfying but more controlled bass and more accurate mids, and it’s lighter on the head than the Maxwell. Logitech rates its battery life at 50 hours, but we found it to last much longer at moderate volumes. However, similar to the Astro A50 X, a dip in the treble makes it sound darker and more veiled than the Maxwell, and it doesn’t have any HDMI-switching tricks to fall back on. Its mic also sounds less natural than those of the Maxwell, A50 X and Cloud Alpha Wireless. Plus, while it can connect over a USB dongle, Bluetooth or a 3.5mm cable, it can’t pair to two devices at once like Audeze’s and Astro’s pairs. Our biggest issue is the price: Value-wise, it’s in something of a no man’s land at its MSRP of $250. It’s a fine choice if it dips below $200, though.
The wireless Razer BlackShark V2 Pro is tremendously comfortable and has a good mic, but its boomy sound is less refined and detailed than the Audeze Maxwell. As a closed-back headset, it also lacks the width of the Atlas Air. There’s no support for wired audio either.
The Logitech G535 is an impressively light (0.52 pounds) and comfy wireless headset that’s often available for $100 or less. It has a relatively neutral sound signature: not flat, but not beholden to big, thumping bass. It can make details in the mids sound thin, and if anything it could use a little more sub-bass, but it’s an agreeable listen overall. However, its mic isn't especially full, and its 35-or-so-hour battery life is a significant drop from our top recommendations. It doesn’t work with Xbox’s wireless protocol or Bluetooth either, and it forces you to crank the volume to reach a listenable level. But if you don’t want to spend a ton on a wireless headset, it’s a fine value.
Xbox owners who want a more affordable wireless headset than the Audeze Maxwell could do worse than the SteelSeries Arctis Nova 7X. It’s another bass-forward pair, and its mic is comparable to that of the Cloud Alpha Wireless. It offers multiple connectivity options, including Bluetooth and a 3.5mm cable. While it's marketed for Xbox, it can also connect to PCs and PS5s. Its 30-ish-hour battery life is well short of the Maxwell and Cloud Alpha Wireless, however, and its uneven treble can cause things like in-game dialogue to sound masked in certain titles.
The wired HyperX Cloud Alpha often goes for $80 or less, and at that price it’s a decent middle ground between the Cloud Stinger 2 and Astro A40 if you really want a closed-back gaming headset. It’s old, but its plush earpads and headband are comfy, and its detachable mic, while not superb, is still better than the one on the A40. Its treble is underemphasized, however, and again it sounds more “in your head” than Astro's pair.
The SteelSeries Arctis Nova Pro is comfortable and has a noticeably clearer mic than the Astro A40. It also comes with a useful DAC that makes it easy to adjust the headset’s EQ and game-to-chat mix on the fly. However, its closed-back design can’t provide the same enveloping sense of width, and its default sound can sound piercing in the treble. Like the Virtuoso Pro, it’s also a bit too pricey, typically hovering in the $200 to $220 range.
The SteelSeries Arctis Nova Pro Wireless is largely similar to its wired counterpart but adds a passable level of active noise cancellation. Being able to hot-swap battery packs and connect to multiple devices at once is also nice. It’s not as convenient for multi-console play as the Astro A50 X, though, and it usually costs more than the Audeze Maxwell, which sounds better, has a superior mic and lasts longer on a charge.
The wireless Beyerdynamic MMX 200 locates in-game effects accurately, feels sturdy and has a great boom mic, but it sounds less articulate than the Audeze Maxwell, with heavily exaggerated bass and recessed lower-mids. There's no game-to-chat mix or custom EQ tools, which is tough for a $250 headset, and its 35-hour battery life is unremarkable. We also found its sweat-inducing ear cushions and headband to clamp down too tight for comfort. However, the built-in transparency mode is nice and the tight fit does a good job of isolating outside noise.
There’s nothing particularly bad about the Beyerdynamic MMX 300 Pro: It uses the same drivers as the DT 900 Pro X, its velour earpads are comfy and its mic works well. It’s just hard to recommend spending $300 on a wired-only headset when the Audeze Maxwell offers wireless functionality and similarly excellent sound — with slightly less spiky treble and more even bass — for the same price. The MMX 300 Pro’s mic isn’t detachable either, and the closed-back design keeps it from sounding as wide as the DT 900 Pro X.
The HyperX Cloud III Wireless is comfy and can last up to 120 hours per charge but sounds less dynamic than the older Cloud Alpha Wireless, with weaker bass response. Like that pair, it also lacks a 3.5mm jack, Bluetooth audio support and Xbox compatibility. The Cloud Alpha Wireless still gets nearly three times the battery life, too, so it remains a better buy if you want a wireless headset for PC or PS5 in the $150 range.
The Sennheiser HD 490 Pro are studio-focused open-back headphones that also work well for gaming. They come with two sets of ear pads, one that slightly elevates the bass and another that bumps the midrange, though they deliver impressive width and detail either way without pushing too hard in one direction. They’re a pleasure to wear over long stretches, both lighter than the DT 900 Pro X and less stiff than the HD 560S. That said, they cost $400 and their sound profile is more of a nice alternative to our top picks than something clearly more natural or resolving. Most people don’t need to pay the premium.
January 2025: We’ve looked over this guide to ensure our picks are still accurate and added notes on a few more headsets we’ve recently tested, including the PlayStation Pulse Elite, Astro A50 (Gen 5) and Beyerdynamic MMX 300 Pro.
November 2024: We've updated this guide with a new recommendation for the best dedicated gaming headset, the Turtle Beach Atlas Air, and reorganized our picks accordingly. We've also added notes on other gaming-friendly headphones we've tested, including the Sennheiser HD 490 Pro and Razer BlackShark V2 Pro, and removed a couple of write-ups on headsets that are no longer available.
This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/best-gaming-headset-130006477.html?src=rss
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© Engadget
Social network X is trying to capitalize on the removal of ByteDance apps like TikTok and Lemon8 from U.S. app stores by launching a dedicated vertical video feed. The company is adding a video tab in the app’s bottom bar for users in the U.S. to let them quickly access video content on the platform. […]
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There are really two types of ereaders: Dedicated ebook/audiobook devices or slabs that are more akin to small tablets with E Ink screens. In the first category, the competition is really between Amazon’s Kindle devices and Rakuten’s Kobo readers. Ereaders in the latter group include entries from Onyx Boox, PocketBook and a couple of smaller companies.
Of course, any smartphone or tablet can act as an ereader, but for our purposes, we focused on devices with paper-like, E Ink screens. After buying, borrowing and reading ebooks using a dozen ereaders, my top recommendation is Kobo’s latest, the Clara Colour. But there are situations where a Kindle might make more sense, and Boox options will satisfy those who want to do more than just read. Here are the best ereaders you can buy, with picks based on more than a year of testing.
Plenty of apps, including the Kindle app, will let you download and read digital books on a phone or tablet. But what makes ebook readers different is the screen: nearly all of them use technology from a company called E Ink. It manufactures electronic paper displays (EPD) composed of three sheets: one containing millions of microcapsules filled with black and white ink particles sandwiched between transparent electrode layers. When a charge is applied, either the black or white particles shift to the top, forming letters and the whitespace around them.
Color ereaders add a color filter array on top of the standard black and white microcapsule layer. The result is two different resolutions on one screen — the color clarity is 150 dpi while black and white images and text are still 300 dpi.
Because these displays are so different from standard backlight LED panels, you can expect most ereaders to do a number of things well. They’ll be easier to stare at for long periods of time and easier to read in direct sunlight. Also, since E Ink displays only require power to rearrange the ink, these devices have much longer battery lives than even the best tablets: we’re talking weeks, not days.
The ereader market is not as saturated as, say, the smartphone market, but there are still plenty of options out there and they do have small but important differences among them. They tend to range from around $100 to more than $400, though usually the higher end options are stylus-enabled read/write E Ink tablets like the Kindle Scribe. Beyond price, you should consider physical properties like buttons, lights, storage and resolution, as well as how the software lets you find and access books.
With any ereader, you’ll navigate the OS via taps and swipes, and some add physical page-turn buttons. Most with built-in buttons have an auto-rotating screen so you can press with your right or left hand.
As E Ink technology has advanced, resolution has greatly improved – even the budget Kindle ereader has a 300 ppi display. You can still find models with lower resolution, but we don’t recommend them.
Some ereaders have front LEDs that support light temperature adjustment. That means you can switch to a warmer light after the sun goes down, which will feel easier on the eyes. If you’re concerned about blue light, you should go for a reader with that feature.
The capabilities of these pocket libraries have advanced considerably since the early days. In addition to storing books, some let you browse the web, run apps and play music. The screen’s frame rate can’t handle gaming, but it’s good enough to show you the Wikipedia entry for Striver’s Row while you read Crook Manifesto.
If you listen to audiobooks, you may want a Bluetooth-enabled ereader capable of playing them. Most of the models we tested have that ability, with the notable exception of the Nook ereader we tried. Keep in mind that audiobook files can take up more space than print files so you'll probably want a device with a higher storage capacity if you plan on doing a lot of listening.
Above all, you should consider where and how you intend to find books to read. Most ereaders make it easiest to shop through their own digital bookstores, but all of them (even Kindles) will now let you download titles from other sources, like libraries, unaffiliated ebook sellers and free public domain sites.
Kindle, Nook and Kobo all have their own stores that you access directly from each brand’s devices. Prices are fairly competitive among the sellers, too – as I write this, the current NYT bestselling fiction ebook is $12 at Amazon, Barnes & Noble, eBooks.com and the Kobo store. The top nonfiction release costs $15 at all four.
Amazon offers Kindle Unlimited for $12 per month, and it includes four million titles from which you can pick your next read. It includes audio and ebooks, but you won’t find many big, new releases or older bestsellers. Kobo has a subscription called Kobo Plus with about 1.3 million titles: it goes for $8 per month for ebooks only, $8 for audiobooks only or $10 for both.
Buying a book from a proprietary store instantly delivers it to your device, provided you’re connected to WiFi. It also syncs your reading across devices and apps, so you can pick up where you left off on your phone if you forgot your ereader at home. It truly is the most convenient way to go, but if you don’t want to be locked into one brand’s store, or if you opt for an ereader without its own marketplace, you do have options.
Stores like ebooks.com and Google Play have millions of ebooks for sale as digital rights-managed (DRM) ePub files, which Kobo, Nook and PocketBook readers can read in their native ereader apps. Kindles don’t support DRM ePub files at all and Boox devices require third party apps (of which there are many) to ready those files.
Titles from some publishers like Tor and public domain classics from sites like Project Gutenberg are also sold as ePubs, but without the added DRM. Consequently, Kindles and the Boox Neoreader do support those files. Books you get from third-party sources will look just like ones you bought from a proprietary store, thanks to the flowable, formatted nature of ePub files. While these device-agnostic ebook collections give you extra options for finding your next read, they require a few additional steps to get the files onto your ereader.
To do so, you’ll typically need a computer running a free program called Adobe Digital Editions (ADE). After buying and downloading the ePub file, open ADE and plug your ereader into your computer (all readers here have a USB-C port for charging and data transfers). Your device should pop up in the left panel. Drag and drop the ePub file from your downloads folder into the main panel in ADE. The file will display as an image of the book cover. Drag that image onto your device on the left panel. If the file includes digital rights management (which protects against unauthorized copying) you’ll need to authorize your ereader, which requires using or creating a free Adobe ID. Once you’ve finished adding files to upload, eject the reader from your computer to complete the transfer process.
Kindles use a web-based uploader instead of the ADE method. But since Kindle uses its own proprietary DRM technology instead of Adobe's, the only files it can accept from third parties are non-DRM files, such as from Tor Publishing or Project Gutenberg. After downloading a compatible ePub file, drag and drop it into your browser with the Send to Kindle page open. As long as you’re signed into Amazon, this wirelessly transfers the files to your associated device.
Boox also uses a browser uploader called BooxDrop (along with many other methods) to deliver ePubs to the device. Open it from the Boox App menu and you’ll see a device-specific url. Type that into your browser to access a file delivery portal that uploads to your library. Boox’s built-in ereader app, NeoReader, also doesn’t support files with DRM, so you won’t be able to read current titles from most publishers using that app. Fortunately, Boox devices run nearly every ereader app out there, Kobo and Kindle included, letting you access ePubs any number of ways.
Your local library card lets you borrow audio and ebooks through a program called Overdrive and its companion app Libby. On a Kobo, you have have built-in access to Overdrive in a separate tab. Once you’ve linked your public library card, the search function will include results for titles available from your local library; a few taps will upload your selections to your device for the length of the loan. I personally find it easiest to borrow the title I want through the Libby app on my phone. After that, the book pops up on my Kobo’s home screen once the device syncs.
To read library books on a Kindle, you can either go through the Libby app or the Overdrive section of your library’s website. Once you click Borrow, you’ll see the option to “Read now with Kindle,” which takes you to Amazon’s site to sign in. After that, the book will be delivered to your device the next time it connects to WiFi.
For other ereaders, you’ll go through your library’s Overdrive portal and download the ePub after clicking the Borrow button. You can then use the ADE process we described above. Devices that run external apps, like Boox's Page, Go Color 7 or Palma, allow you to read library books via the Libby app, just as you would on a smartphone or iPad.
You can also use the Libby app to borrow audiobooks, but you won’t be able to access them through your ereader. (The exception is an ereader, like a Boox device, that allows external apps). I found it was easier to listen to an audiobook on my phone anyway, regardless of whether I borrowed it through Libby or bought it from Kindle or Kobo.
When putting together any guide, the first thing we do is spend hours researching the field. We look at what’s available, what’s new, and what shoppers and professional reviewers have to say. Then we narrow a list to the best candidates for hands-on testing.
Over the course of the past year and a half, I’ve tested just over a dozen ereaders, representing five different brands: Amazon, Kobo, Barnes & Noble, Boox and PocketBook. I bought, borrowed and uploaded books for each device using the methods above. I used each one for between a few days to a few months. I evaluated each one in the areas of book access, ease of reading, extra features and overall value. Here’s everything we tested so far:
Amazon Kindle (2022)
Amazon Kindle (2024)
Amazon Kindle Paperwhite (2021)
Amazon’s first color Kindle impressed with its quick page-turns and load times, auto-adjusting front light and, of course, a decently striking color E Ink display. But at $280, it’s more expensive than all of the other color ereaders in its size range, including the Kobo Libra Colour and the Boox Go Color 7.
Also, some Colorsoft owners reported seeing a yellow band at the bottom of their ereader’s display. This issue did not affect our first review unit during the original testing period, but it eventually appeared. An Amazon spokesperson told Engadget: "A small number of customers have reported a yellow band along the bottom of the display. We take the quality of our products seriously—customers who notice this can reach out to our customer service team for a replacement or refund, and we’re making the appropriate adjustments to ensure that new devices will not experience this issue moving forward."
Amazon sent us a new Colorsoft ereader at the end of 2024 and it does appear that the fixes the company made resolved the yellow-band issue. The screen on our second review unit appears warmer overall, but not overly so. It’s more akin to the screen on the Kobo Libra Colour, and that’s a good thing.
Amazon’s Kindle ereaders are the obvious answer, but other devices capable of running apps can also read titles from the Kindle store. For example, you can download the Kindle app on a Boox ereader through Google Play (the store comes standard in the Boox app menu). You can then sign into your Kindle account and access all the books in your library — the same way you’d read Kindle books on your phone or tablet.
Yes. You can buy Kindle books through the Kindle app or through Amazon’s website via a browser. You can read those titles on a Kindle or any device that can run the Kindle app, such as a smartphone, tablet or computer. Just be aware that Kindle titles can only be read through one of Amazon’s ereaders or the Kindle app. The company uses proprietary digital rights management on all ebooks it sells that can’t be read by other ereader apps like Kobo or Adobe ADE.
Both Kindle and Kobo are brands of dedicated ereaders that support searching, buying, downloading and reading ebooks from their own stores. Both also support borrowing books from your local library via Overdrive and Libby.
The difference is that Kindle is owned by Amazon and uses the Kindle store, whereas Kobo is owned by Rakuten and its books come from the Kobo store. Both stores come pre-loaded as a tab on their respective ereader and both carry most in-print books. Each store also carries their own exclusive ebooks as well, but Amazon’s library of Kindle-only books is much larger than Kobo’s. Amazon also offers Amazon Original stories to read on the Kindle, which are free short fiction and nonfiction reads that are free to Prime members.
Both Kobos and Kindles have simple systems for borrowing library books. Other ereaders, like Boox, let you borrow books after downloading the Libby App. Only Kobo ereaders let you search for and borrow books directly on the ereader, with a dedicated Overdrive tab. Kindles, on the other hand, utilize a convenient “read on Kindle” function from the Libby app or website. You can send a borrowed book to your Kindle just by signing into your account. Both methods are pretty easy, so which is the best for you probably depends on other factors than just the library-book feature.
January 2025: Updated the "Others we tested" section to include impressions of the second Kindle Colorsoft review unit we received.
August 2024: Replaced our Android tablet pick with the new Go Color 7 ereader from Boox. Updated book titles to current examples. Added an FAQ section to explain the difference between Kobo and Kindle ereaders and further detail library-book support on different models.
November 2024: Following the release of Amazon's new Kindle ereaders, we tested and reviewed the Kindle Paperwhite Signature Edition, the base-model Kindle and Amazon's new color ereader, the Kindle Colorsoft. Accordingly, we updated our budget pick, added a premium pick and noted our experience with the Colorsoft.
This article originally appeared on Engadget at https://www.engadget.com/mobile/tablets/best-ereader-130013808.html?src=rss
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© Engadget
At a recent investor meeting, early-stage African investor Oui Capital informed limited partners that it had returned its $4 million debut fund following the sale of some shares in the business banking platform Moniepoint. The African fintech unicorn has so far proven to be a standout investment for five-year-old Oui Capital. When it launched its […]
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Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
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Jan. 20 has arrived, and Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Neither a sale or a ban came to fruition. Instead, TikTok lives on, thanks to President-elect Donald Trump’s pledge to stall the federal crackdown on the app with an executive order.
He made the announcement just hours after major app stores had yanked the app, and TikTok went dark for U.S. users as a federal law kicked in on Sunday. In a post on X, the short-form video app assured users it was in “agreement with our service providers, TikTok is in the process of restoring service.”
What was supposed to be a decisive chapter in this long-running saga has, true to form, delivered more confusion than clarity. Questions linger, answers remain scarce.
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The sun rose on Jan. 20, and despite U.S. Congress’ ultimatum for ByeDance to sell TikTok or face a U.S. ban, TikTok is still alive and kicking. A last-minute lifeline from President-elect Donald Trump has left its fate dangling, not decided.
What’s next? A labyrinth of political wrangling that leaves skeptics wondering if TikTok’s future in one of its largest markets is any less murky than it was six years ago when the first doubts were cast.
But for marketers, this limbo doesn’t mean their prep work was for nothing. While the immediate storm may have passed, the effort was far from wasted — it’s just on pause. If anything, the real takeaway here is to embrace uncertainty: preparation isn’t optional, it’s essential. Plan for the worst-case scenario, but an eye out for the best.
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There was a time, not too long ago, when CMOs started to sound a lot more political. They made statements about brand purpose. They pulled funding from fake news. They held advertiser boycotts — more than once. They were operating, it seemed during Donald Trump’s first presidency, from a position of power in which what they said and how they spent their ad dollars could help shape the cultural climate.
This may not be the case Trump’s second time around. The cultural landscape has shifted. Marketers have watched major brands — not just Bud Light, but McDonald’s, Planet Fitness and others — grapple with boycotts of their own. They’ve seen the likes of Harley Davidson and John Deere about-face on diversity, equity and inclusion initiatives amid pressure from activist investor Robby Starbuck. They’ve dealt with legal action questioning brand safety and pushing back against their ability to boycott a platform. They’ve seen GARM shuttered. And they’re currently in wait-and-see mode with Meta to understand how its position on censorship will affect them.
The CMO during a Trump presidency in 2025 won’t be the same as in 2017. It’s unlikely that CMOs will be seen making statements about marketing as a force for good or announcing they’re pulling funding from a platform or making any moves that could be seen as overtly political. (Though, arguably, not doing so could also be considered its own political move.) This time around, while of course it will vary from one CMO to another, it seems that CMOs in general will focus on getting back to the basics of marketing and focus intently on their own customers rather than making any big statements.
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Last week saw not one but two high-profile AI legal battles under the spotlight, with updates in separate copyright cases against Meta and OpenAI.
Court documents unsealed in an AI copyright case against Meta raised new questions about the use of e-books from a book piracy site Library Genesis (LibGen). They also raise new questions about how much CEO Mark Zuckerberg and other Meta execs knew about Meta teams’ use of pirated content to help train its Llama models.
Court documents allege Meta employees sought to remove copyright information — including headers and other identifiers — from various materials. One filing shows an internal Meta document with a suggestion to remove lines containing words like “ISBN,” “copyright,” and “all rights reserved.” Another filing includes messages between employees talking about the desire to compete with other AI rivals, including beat OpenAI’s GPT-4 while also describing French rival Mistral as “peanuts.”
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They say the only constant is change, and that couldn’t be more true of the 2025 national advertising marketplace, as the U.S. experiences a new administration that seems both familiar and uncertain, and as major platforms’ and publishers’ futures adopt new stances or hang in the balance.
Meantime, a mini-version of musical chairs has beset the national investment teams at a handful of holding companies — the latest change at GroupM, where Matt Sweeney is leaving his post as U.S. chief investment officer. GroupM didn’t respond to requests for information about Sweeney’s replacement.
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With TikTok’s future in the U.S. uncertain, it feels like major social media platforms are working overtime to ship features to attract the millions of people who may want to switch: Bluesky said on Sunday that it is launching a custom feed for vertical videos in its app. Bluesky’s mobile app now has a trending videos […]
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