Amazon has agreed to acquire Indian buy now pay later startup Axio, deepening its push into financial services in one of its fastest-growing markets as it seeks to expand credit access to millions of underserved customers. The US technology group, which has held an equity stake in Axio for six years, signed the acquisition agreement […]
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Ahead of next week’s Samsung event, the Galaxy S25 leaks continue and the latest marketing reveals the Gemini experience.
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Meta CEO Mark Zuckerberg appears to have used YouTube’s battle to remove pirated content to defend his own company’s use of a data set containing copyrighted e-books, reveals newly released snippets of a deposition he gave late last year. The deposition, which was part of a complaint submitted to the court by plaintiffs’ attorneys, is […]
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We want to hear your thoughts on the potential TikTok ban. Take our brief survey.
For years, TikTok creators have been trying to migrate their audiences onto other platforms — but were relatively subtle about their efforts, both due to fears that TikTok’s algorithm suppresses attempts to move users off the app and because of TikTok users’ distaste toward manipulative content.
But now, as the U.S. forges ahead with its TikTok ban that’s approaching a Jan. 19 deadline, creators have gone mask-off, growing more proactive and more explicit with their attempts to divert fans off of TikTok as a ban or sale becomes a likely reality. Even though moving followers over onto another social network isn’t easy, it shouldn’t immediately disrupt many brand deals.
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Digiday’s events are getting a refresh under the leadership of Liz Pitonyak, who joined the company as general manager of events in December.
She joined Digiday Media with 15 years of experience in event strategy and partnership, after most recently directing event initiatives at Adweek and at Forbes. She will oversee events for Digiday, Glossy, Modern Retail and WorkLife.
“I have dedicated my career to creating transformative experiences that resonate with target audiences, amplify brand stories and deliver measurable business outcomes,” Pitonyak said.
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This story originally published on sister site, WorkLife.
WPP’s announcement requiring employees to return to the office four days a week has sent shockwaves through the advertising industry, spotlighting a deepening divide between corporate-owned and independent agencies on workplace flexibility. While some leaders argue in-person collaboration fuels creativity, critics view the move as outdated and morale-crushing.
Employees have voiced frustration over the abrupt policy from the agency holding group, citing poor communication and personal challenges, with some questioning whether “creative collaboration” outweighs childcare needs or two-hour commutes. Meanwhile, independents see an opportunity to attract disillusioned talent championing flexible models that balance productivity with personal well-being.
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Entire direct-to-consumer empires have been built on the back of paid social and search advertising. But empires have to think about the long term to last.
With platforms such as Facebook and Instagram becoming more expensive and quite possibly less brand safe, Comcast hopes to tempt away DTC advertisers from those performance-focused channels and lead them toward TV and CTV inventory. Its execs hope a new ad sales platform, Universal Ads, could help convert performance marketers into long-term brand builders.
It’s a move many DTC and SME brands would welcome, according to eight media buyers working with DTC clients that spoke with Digiday. That said, it doesn’t mean a shift in DTC spend to TV is a fait accompli.
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This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer, Jon Roberts. We discuss what the company has learned nearly nine months into its deal with OpenAI and what he wants to develop with AI technology at the company this year.
Dotdash Meredith has ambitious plans for the development of its AI-powered technology in 2025.
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In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation — a targeting strategy that could redirect valuable ad spend elsewhere. This week’s acquisition of Sincera added fuel to the narrative. But The Trade Desk has dismissed the rumors outright.
As vp of inventory development Will Doherty put it plainly: “We don’t think a lot about curation.”
Instead, the deal, according to Doherty, is aimed at something far more ambitious.
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LG Display didn’t have its usual exhibit of flashy, breakthrough new screens at this year’s CES. This resulted in an odd situation where it was actually Panasonic that shared the most details about LG Display’s latest and greatest OLED panel. Even before any official announcement, it was already the centerpiece of 2025 flagships like Panasonic’s Z95B and the LG G5 from LG Electronics (not to be confused with the display division).
But now the company is ready to spill the full details on its new four-layer tandem OLED design. “33 percent brighter than the previous generation and optimized for the AI TV era, it is the industry’s first-ever OLED display to achieve a maximum brightness as high as 4,000 nits,” LG Display wrote in a press release that went out tonight. The AI mention made me roll my eyes a bit, but there’s no doubting that this is a very impressive panel.
Here’s the rundown on what’s so innovative, according to LG Display:
The new panel’s innovation centers on a Primary RGB Tandem structure, which is LG Display’s proprietary technology that uses independent stacks of RGB elements to produce light. It had previously used a three-stack light source, with two layers of blue elements emitting relatively short energy wavelengths alongside red, green, and yellow elements in a single layer.
The Primary RGB Tandem structure applied to the fourth-generation OLED TV panel organizes the light source into four stacks by adding two layers of blue elements and independent layers of red and green elements. It improves maximum brightness by increasing the amount of light produced by each layer compared to the previous structure.
Graphic: LG Display
Of course, seeing as we’re squarely in the OLED brightness wars, Samsung Display has its own brighter-than-ever QD-OLED screen that’s going into Samsung’s S95F, which was also announced in Las Vegas. But whereas Samsung is going all in on its glare-free display finish, LG is sticking with a more traditional glossy finish — though it uses “ultra-low reflective technology” to lessen any potential distractions.
Energy efficiency has improved again with the fourth-gen LG Display OLED, and the company says that color brightness can reach 2,100 nits, which is a 40 percent improvement compared to the prior version. These peak brightness numbers are what the panel is technically capable of, but that doesn’t necessarily mean that TV makers like Panasonic will necessarily push it that hard in consumer sets.
Either way, OLED keeps getting brighter and more vibrant while still retaining all of its trademark strengths like perfect blacks, fantastic viewing angles, and fast response times for gaming. The best ones don’t come cheap, but they’re worth saving up for. If you’re after more info on the new panel, I recommend these great videos from Caleb Denison at Digital Trends and Vincent Teoh at HDTVTest.
LG Display’s rival, Samsung Display, did have a CES showcase that my colleague Sean Hollister caught during the show, so be sure to give that a watch as well.
LG Display is introducing its 4th-generation OLED TV displays today, which manage to not only be brighter than what it showed off in 2024, but also more power-efficient and less reflective. The LG OLED evo M5 was one of Engadget's favorite announcements from CES 2025, thanks in part to the LG Display panels it uses.
LG Display's new 4th-generation OLED TV panel can reach a maximum brightness "as high as 4,000 nits," according to the company, which is 33 percent brighter than the previous generation panel. It's worth noting maximum brightness is not the same thing as uniform brightness across the same display panel, but it's still a notable improvement when OLEDs can struggle with brightness. Especially when those gains are paired with better energy efficiency, which LG Display says is "around 20 percent greater" on a 65-inch 4th-generation panel.
The changes to the new OLED's efficiency are due to enhancements to the panel's "structure and power supply system" while the brightness improvements have to do with a clever to tweak to how LG is arranging the LEDs in the panel. The 4th-generation OLED uses a "Primary RGB Tandem structure" which stacks independent layers of red and green light elements with two blue layers. Each layer produces more light which helps improve brightness and "color purity."
LG Display is also aiding color reproduction (and presumably purity) with a new film coating that reduces the amount of light reflected from the surface of the panel and light absorbed and reflected inside the panel. The company says all of these developments are in service of making better "AI TVs" but if that doesn't sway you, it sounds like TVs with these new panels should just look better too.
The 4th-generation OLED panel will appear in "top-of-the-line mass-produced" TVs this year, and LG Display says the "Primary RGB Tandem structure" will be gradually introduced into Gaming OLED monitors in the future, as well.
This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/lg-displays-new-oleds-are-even-brighter-and-more-power-efficient-020010221.html?src=rss
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