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In this episode of Apple @ Work, I talk with Eric Bickford from MacWeb about their recent addition of the to their cloud hosting plans.
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A fledgling French AI startup has raised $41 million to develop a foundational AI model for biology. Just as OpenAI’s ChatGPT has taken the world by storm for a super-smart generative AI tool capable of natural language conversation in text form, Bioptimus is taking that concept but training its model specifically for downstream biological applications […]
The Galaxy S23 phones are the most recent in its flagship line currently eligible for trade-in. | Photo by Allison Johnson / The Verge
Samsung has announced a change to its Galaxy Trade-In program that allows consumers to trade in select Galaxy smartphone models to the company year-round, without the need to make a new purchase at the same time.
The new program is set to start today in South Korea and France, with other markets to follow later in 2025. The company says that its aim is to “boost the value of Galaxy devices” in the long-term by providing “amazing savings” through the trade-in process.
There are two key changes to the program, which will be operated by insurance and repair company Likewize. The main change is the purchase requirement: before this policy shift, trade-ins to the company have required a new purchase from samsung.com or the company’s app, with the option to start a trade-in only appearing during the checkout process.
The second change is “year-round” availability. Trade-ins are already available at any time in the US and most other Western markets, but in South Korea they’ve previously been locked to specific windows — usually just after major new product launches like next week’s S25 reveal, for example.
There’s still one big limit to the scheme however: you can only trade in specific Samsung flagship phones. Right now, that’s limited to the Galaxy S20 series through to the S23, and foldables from the Z Flip 3 and Z Fold 3 through to the Z Flip 5 and Z Fold 5. Curiously, last year’s Galaxy S24 and Z Flip/Fold 6 aren’t included, so you can’t sell anything too recent.
You’ve probably heard the statistics about indoor air being more polluted than outdoor air. Cleaning products, pet dander, cooking emissions off-gassing furniture and decor — they all contribute. Letting in fresh air from outside is the quickest way to clear things up, but if that’s not possible — due to wildfires, extreme weather, allergies or just plain bad air quality — an air purifier can help clean the air you breathe. With their combination of filters, fans and sensors, these helpful devices remove particulate matter, VOCs, dust, dander and even smells from the air. We tested a handful of well-reviewed options to find the best air purifier for most people, along with a few alternatives and even an air purifying plant.
What an air purifier can and can’t do
There are three key categories of air pollution that adversely affect the quality of the air you breathe: volatile organic compounds (VOC), particulate matter (PM2.5 and PM10) and carbon dioxide. VOCs are emitted gasses that can come from cleaners, off-gassing plastics, paint, solvents, fragrances, cooking food and, ironically, air fresheners. VOCs are most closely related to odors you can smell. High levels can irritate your breathing passages, cause headaches and may become cancer-causing over time. Air purifiers with activated charcoal components can help clean VOCs from the air.
Particulate matter is usually discussed as PM2.5 and PM10, with the numbers indicating particle size in microns. This is dust, dirt, mold, smoke and, again, emissions from cooking food. Higher levels of PM can lead to respiratory irritation, allergy symptoms, respiratory infections and potentially lung cancer. Air purifiers that include a HEPA or particle filter can help remove airborne particles from your space.
Carbon dioxide is what humans and pets breathe out. Elevated levels can cause dizziness and lethargy. But no air purifier can reduce CO2 levels because the molecules are so small. Plants can help to some extent, but really the only solution is opening a window or otherwise ventilating the space.
There are no federal standards for air purifiers, but the state of California does require all air cleaners sold in the state to be certified by the California Air Resources Board (CARB). All of our top picks here have met that certification.
What to look for in an air purifier
HEPA filters and other filter types
An air purifier isn’t an overly complicated device. Smart modes and app connectivity aside, they’re not much more than a filter and a fan. The latter pulls air through the former to capture particulate matter and other unhealthy elements so you don’t breathe them in. The type of fan can make some difference — it should be powerful enough to pull in air quickly, but also quiet enough on its low speed so it can unobtrusively clean all day long.
Filters, on the other hand, are more varied. Most have two or more layers, typically a pre-filter, an activated carbon component and sometimes a particle or even a true HEPA filter. The pre-filter is made from a fine mesh that captures big stuff like pet hair and larger chunks of dust. Sometimes this part is separate from the more technical filters — which means you can remove and clean it without needing to swap out the whole thing. For all-in-one filters, you can vacuum the outside of it to remove larger particles.
An activated carbon or activated charcoal layer is extremely porous, tightly packed coal that presents a vast amount of microscopic surface area to the passing air. Gaseous chemicals, VOCs and other molecules become lodged in the crannys and stick. This is the layer that gets rid of odors.
Nearly all types of air purifiers include a particle filter. Some of those can be called "true HEPA" (high-efficiency particulate air) filters — meaning they conform to the standards set out by the DOE. Particle filters are made up of pleated masses of ultrafine fibers that force air to take a convoluted path in order to pass through. This traps and absorbs tiny molecules of smoke and dust, allergens like dander and pollen, and some viruses and bacteria.
Since all of these air filters physically trap particulates, they’ll eventually fill up and become less effective. Most manufacturers recommend replacing the filter every six months, while others claim a year-long life span. Most smart air purifiers will let you know in the app when it’s time to replace. When you’re considering a unit’s cost, be sure to factor in the expense of replacement filters, which you may end up buying twice a year.
Room size
Air purifiers list their cleaning capabilities in terms of room size and frequency of air exchanges, sometimes listed as clean air delivery rate (CADR). For example, a smaller one might say it can exchange the air in a 500-square-foot room twice per hour. So that model should be able to pass all of the air in a 250-square-foot room through the filter every 15 minutes, but a 1,000-square-foot room would probably be outside its effective range. Of course, there’s no standard for manufacturers to adhere to when it comes to these calculations, but typically, larger air purifiers can handle large rooms.
Where you put the machine makes a difference, too. Since it requires airflow to effectively clean air, somewhere close to the middle of the room and at least a foot away from furniture, walls and other potential blockages is ideal. That’s not always practical, so aim for getting it as close as you can to the center of your space while maintaining a one-foot clearance all around.
Controls
In our testing, we focused on Wi-Fi-connected “smart” air purifiers with companion apps that can monitor air quality and adjust the fan settings as needed. Within the apps, you can control auto-clean settings, set timers and schedules and check the health of the filter as well. Most will remind you when it’s time to get a replacement, and let you order one directly from the manufacturer through the app. You can also see the current and historical readings from the internal air quality (AQ) sensor. Most determine air quality through an optical particle meter, though some brands like Dyson and Molekule also include chemical sensors for VOC measurements. When levels of particulates become elevated, the fans switch up to high speed to move more air through until the quality improves.
Most smart purifiers also work with voice assistants, so if asking Alexa to turn on your air purifier makes your life easier in some way, you can do so. If you don’t want to talk to an AI or grab your phone to control your purifier, getting a unit with simple on-board controls is a good idea. These can be as basic as buttons with indicator lights or as elaborate as a touchscreen panel. At minimum, it’s good to have a way to control the fan speed and turn on or off auto mode on the device itself.
Design
As we mentioned, sticking the device as close to the middle of the room is helpful for getting the best performance. That means you’ll be looking at it a lot, so design considerations matter. Most purifiers are cylindrical towers with fan vents up top. Units meant for larger rooms are not small, weighing between 12 and 20 pounds and reaching two feet tall (or in the case of the Dyson Purifier Cool, three and a half feet). Some, like Coway’s Airmega IconS, take on more furniture-like designs to blend in. Others, like Dyson's, are conspicuously designed to stand out.
When an air purifier just isn’t enough
The most striking bit of knowledge I picked up from testing air purifiers is how effective opening windows can be on indoor air quality. What took an air purifier a half hour to clear out took mere minutes when I opened my front door and a few windows. Every variable measured by the air quality sensors, including VOCs, PM, and particularly CO2 levels (which air purifiers can’t alleviate), improved dramatically after exposure to fresh air — significantly faster and better than any machine we tested. Even on very cold or very hot days, it might be worth it, even if your doors and windows are only open for a few minutes. True, my HVAC system had to work a little overtime afterwards, but venting a room was the most surefire way of getting air quality quickly back in the green. Of course, if the air outside is unhealthy from wildfire smoke or run-of-the-mill pollution, or if you're dealing with seasonal allergies, throwing open the windows won’t work and an air purifier might be the best way to consistently clean things up.
How we test air purifiers
My living room is not a science lab; there’s far too much pet hair for that to be the case. Still, I went beyond just turning stuff on and sniffing the air by acquiring two consumer-grade indoor air quality monitors that performed well in laboratory assessments, the Element from Element from Awair and the uHoo Smart Air Monitor. I conducted burn tests in this medium-sized room by measuring the ambient air quality, then burned a brick of piñon incense for twenty minutes and measured the air again. Then I ran one purifier at its highest speed for thirty minutes and recorded levels, then ran the unit on the lowest setting for a half hour and remeasured. I made note of the sound levels using a simple iPhone app to compare one machine’s noise level to the next.
Over the course of a month, I used each unit in different scenarios (such as in the basements where the cat litter boxes are) and tried out each device’s smart features, controls and auto modes. I also just lived with them and evaluated how they fit into everyday life. As new purifiers come on the market and as we become aware of other units that seem worthy of inclusion, such as Blueair we’ll continue to test them and update this guide accordingly.
Best air purifiers for 2025
Other air purifiers we tested
Sensibo Pure
At $229, and nearly always on sale for $130, I had the Sensibo Pure pegged as a contender for a budget pick. Unfortunately, replacement filters are $99 unless you subscribe to automatic shipments and many of the app features are behind a paywall as well. It’s not certified by CARB and underperformed many of the other units in the burn test, though it did return the air back to a “good” rating according to the air monitors after 30 minutes. The design is inoffensive, it’s not overly loud and it does integrate with Sensibo’s smart AC devices, so if you’re already happy with one of those, this may be a decent option.
Dyson Purifier Cool
Like all Dyson products, this air purifier is dripping with design. It looks like no other unit on the market and it’s up to you to decide whether you like that or not. I was indifferent to the looks, but appreciated the slick and informative app, which not only displays indoor air quality, it also shows what conditions are like outside, using a clever house graphic to differentiate the two sets of numbers. I also like that it detects VOCs as well as particulates and the auto mode seemed to read the room accurately. The air coming out of the fan did indeed feel cool, though at first had a strong plastic odor. Unfortunately, it was the lowest performing unit during two separate burn tests and had repeated connectivity issues.
Molekule Air Pro
The Molekule Air Pro comes from a brand that pays keen attention to aesthetics. It and the app have that Instagrammable, muted-modern look that countless clothing and bedsheet brands emulate these days. That style doesn’t come cheap as the Air Pro costs over $1,000 and requires $140 filters. The company came under fire for and had to stop making many of its claims about its filtration system, which may have led to it filing for bankruptcy in 2023. Molekule is still able to tout its patented photoelectrochemical oxidation, which the company says destroys pollutants at a “molecular level.” In my tests, it performed almost as well as the others in improving VOC and PM2.5 levels. But it’s also very loud: When auto mode kicked the fan into high gear, it would make me tense. Also, I found the unit often indicated “bad” or “very bad” levels when my two monitors indicated the air quality was actually pretty good.
This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/best-air-purifier-120040002.html?src=rss
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Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon,Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies.
Last Friday,it was announced that Amazon was seemingly halting its diversity programs, “winding down outdated programs and materials” as part of its broader business initiatives review process last year, according to a internal memo from Candi Castleberry, Amazon’s vp of inclusive experiences and technology, which Amazon provided to Digiday. Similarly, Meta was said to be terminating its major DE&I programs, including those geared toward hiring, training and picking suppliers, according to Axios.
Earlier in the week, Publicis Groupe reportedly cut its DE&I teams, including removing its chief diversity officer Geraldine White from her post of the past four years. Per AdAge’s reporting, White will continue to work with the holding company on a consultant basis as the company is in the process of hiring White’s successor. Meanwhile, McDonald’s isrestructuring its approach to diversity by retiring its supplier diversity efforts, rebranding its diversity team as the “Global Inclusion Team” and sunsetting the concept of setting “aspirational representation goals” to instead focus on embedding inclusion practices into everyday operations. (Meta, McDonald’s and Publicis didn’t respond to Digiday’s requests for comment. When asked for comment, a spokesperson for Amazon provided Castleberry’s memo to Digiday.)
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Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Vegas.
A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle multi-step tasks for people like booking a full travel itinerary — or firing off a client brief. In this era, data will be at even more of a premium than it is today
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