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Today — 10 January 2025Tech News

Automattic says it will reduce its contribution to WordPress core project to match WP Engine

10 January 2025 at 01:55

It’s a new year, but drama in the WordPress community keeps going. Automattic, the company that runs WordPress.com, said that it would reduce its contribution to WordPress core, the open-source project that acts as the backbone of most of Automattic’s products and ensures the longevity of WordPress as a technology and community. Automattic CEO and […]

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The best Wi-Fi extenders in 2025

Struggling with dead spots in your home network can be frustrating — especially when you're trying to stream your favorite show or finish up some work in a quiet corner of the house. That’s where the best Wi-Fi extenders come in. These handy gadgets help boost your Wi-Fi signal by extending the coverage of your wireless network, so regardless of whether you have a new wireless router or not, you can get online in every corner of your home and maybe even the backyard.

Whether you're dealing with thick walls or a modem that can’t cover a larger home, a Wi-Fi extender will help eliminate those annoying dead zones by capturing your existing signal and pushing it further. They’re great for keeping your home network strong in every room, and if you've ever considered upgrading your entire system to mesh Wi-Fi, these extenders offer a simpler, more budget-friendly option. So, if your wireless connection keeps dropping in those hard-to-reach spots, it might be time to look into the best Wi-Fi range extenders to keep your devices connected.

Table of contents

Best Wi-Fi extender for 2025

How do Wi-Fi extenders work?

These handy wireless devices do exactly what their name suggests: extend your Wi-Fi network so it covers more areas of your home. Most wireless extenders plug into an AC outlet and connect to your existing router so they can then rebroadcast it to spots that your router alone may not cover well. As a rule of thumb, you’ll get the best results by placing the extender half way between your router and the dead zone you’re trying to fix.

One important thing to note about Wi-Fi range extenders (also sometimes called “repeaters”) is that most of them actually create a new Wi-Fi network when rebroadcasting your existing one. That network will have a new name (it’ll often be your default network’s name with an EXT appended at the end, unless you change it) and that means you’ll have to connect to different networks when in different parts of your home. While that’s a small tradeoff in return for improved coverage, some will be more inconvenienced than others.

If you’d rather have one, much larger network in your home, you’re better off upgrading to mesh networking systems. Mesh systems come with a main router and access points that, by default, create one large Wi-Fi system that should be accessible throughout your whole home. They tend to be the best Wi-Fi routers you can get, but that also translates to more expensive, and possibly more complicated, devices. Mesh Wi-Fi systems are, by far, more costly than a simple extender, plus you may have to work with your ISP to get your home’s existing network working on your new router.

What to look for in a Wi-Fi extender

Speed

Extenders today can support single, dual or tri-band Wi-Fi, and they will tell you the maximum speeds they support on all of their available bands. For example, one dual-band device might support 600Mbps speeds over its 2.4GHz band and up to 1300Mbps over its 5GHz band, for a combined maximum speed of 1900Mbps. For the best performance, you’ll want to go with a Wi-Fi extender that has the highest speeds possible (and those, as you might expect, tend to cost more). Some extenders even support Wi-Fi 7, giving you the latest in wireless technology for faster speeds and lower latency.

However, it’s important to remember that Wi-Fi extenders are not true “signal boosters” since they are not designed to increase speeds across your home. In fact, you may find that the extender’s network is slower than your router’s. Instead, extenders are designed to increase the strong Wi-Fi coverage throughout your home, making them ideal for filling in dead zones.

Range, and number of supported devices

With the name of the gaming being coverage area, taking note of a device’s range is important. Depending on the size of your home and property, you may only need up to 1,200 square feet of coverage. But those with larger homes will want to spring for an extender that can support upwards of 2,000+ square feet of coverage.

Similarly, those with lots of gadgets will want an extender that can handle them all at once. If you spend most of your time on your phone or laptop and maybe have your smart TV online for a few hours of Netflix each day, you could get by with a more limited extender. Smart home aficionados and tech lovers should invest in one that won’t buckle under the pressure of a few dozen connected devices. This is especially important if you plan on linking all of the devices in a certain part of your home to your Wi-Fi range extender’s network, rather than directly to your existing router.

Design

There isn’t a ton of innovation when it comes to design in the Wi-Fi extender space. Most of the ones you’ll find today are rounded rectangles roughly the size of your hand that plug into a standard wall outlet. They usually have a few indicator lights that will show you when the extender is connected, how strong its signal strength is and when there’s a problem, and some will even have moveable antennas that companies claim provide even better Wi-Fi signal. Generally, they are pretty simple to install and get connected, but if you’re struggling with how to set up your Wi-Fi extender, there are plenty of YouTube videos you can check out.

Aside from that, there are the scant few standalone Wi-Fi extenders that sit on an end table or a desk, and those look pretty similar to regular ol’ routers. But make no mistake, anything labeled as an extender or a “repeater” will need an anchor router in order for it to work.

Another convenient feature you’ll find on most Wi-Fi extenders is an extra Ethernet port (or a few). This allows you to use the extender as a Wi-Fi access point if you connect it to your existing router, or an adapter to provide devices like TVs, smart home hubs or game consoles a hardwired connection to the internet. Unsurprisingly, this wired connection usually provides you with the fastest speeds possible, so you may want to use it for your most crucial devices.

Wi-Fi extender FAQs

What's the difference between a wifi booster and extender?

Nowadays, there’s really no difference between a Wi-Fi booster and Wi-Fi extender - they’re just different names for the same thing. Previously, however, Wi-Fi boosters were devices that received signals from wireless routers, broadcasting them to another network. This essentially extends the range of the signal. Wi-Fi extenders expand the coverage within your home’s Wi-Fi network, but often you will see extenders described as boosters.

Is a Wi-Fi extender better than a mesh router?

Mesh routers, or mesh Wi-Fi systems, use multiple devices (or nodes) across your home to create a larger home network. Essentially, you have multiple routers around your home with these systems, and that will hopefully provide the best coverage possible. Wi-Fi extenders, on the other hand, are usually just one device that extends your existing Wi-Fi signal, and they often require you to switch networks when connecting. Wi-Fi extenders are more affordable, though, and are great if you’re traveling or need a Wi-Fi signal in harder-to-reach areas. However, a mesh router can offer a better long-term solution to upgrade your entire home’s Wi-Fi.

Should I use multiple Wi-Fi extenders?

Some people may need to use multiple Wi-Fi extenders, for instance, if your home is large or has dead zones in different areas. But if you do use multiple Wi-Fi extenders, there’s a chance of interference. You may also need to manually connect to the extenders separately, which isn’t always convenient.

This article originally appeared on Engadget at https://www.engadget.com/computing/best-wifi-extender-130021313.html?src=rss

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The best Wi-Fi extenders
Yesterday — 9 January 2025Tech News

Beams secures $9M Series A to digitize UK home renovation market

9 January 2025 at 23:00

Home renovation projects can be unpredictable for both customers and builders. Meanwhile, small contractors barely use modern software and home renovation giants, like IKEA, tend to trundle on with dated legacy software. UK startup Beams thinks it can solve this conundrum and has now raised a $9 million Series A funding round to crack the […]

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India’s digital payments strategy is cutting out Visa and Mastercard

9 January 2025 at 22:24

As digital payments morph into strategic assets, India is offering a template for other nations seeking to reduce dependence on Western payment networks. Regulators around the world are notching up scrutiny on Visa and Mastercard over the fees they charge merchants, but India has chosen a different path: Creating rival payment networks that are increasingly […]

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X is rolling out labels for parody accounts

9 January 2025 at 21:42

X said today that it will now label parody or satire profiles to differentiate them from other accounts. In the past, users, including news presenters, have mistaken posts from parody accounts as authentic statements made by the actual people or entities. X said that the label would be visible on both accounts and posts. “We’re […]

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AI in 2025: Five trends for marketing, media, enterprise and e-commerce

9 January 2025 at 21:01

After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase.

The factors in play come from multiple fronts. Tech companies are expanding access to AI content creation, agencies are working on ways to improve workflows for various tools, and enterprise-focused companies are looking for more ways to drive better performance with specific applications. Meanwhile, tech companies are rushing to deploy new ways for companies and consumers to use AI agents.

While there are plenty of topics to follow in the coming year, here are five things industry experts think will happen with AI in 2025 — not to mention all the news from Las Vegas this week during CES. (Read more in our 2024 AI news timeline and how platforms are evolving with AI content and ads.)

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Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025

9 January 2025 at 21:01

No one doubts that 2025 is going to be a fasten-your-seatbelt kind of year.

A new (but also not-so-new) president known to shake up norms, an expected deregulatory environment, but one that generally discourages pro-social initiatives and generative AI adapting and getting more powerful with each new iteration — the latest buzzword being “agentic” AI. 

So what’s in store for the media agency world? A lot, it would seem. For one, the mid-December news that Omnicom moved to acquire Interpublic Group has observers and analysts thinking it’s bound to set off a wave of acquisition and consolidation among the other agency holding companies — at least most of them. Scenarios usually involve WPP, which has been the largest global holdco, or Havas, which has just spun out from parent Vivendi, making it a much easier acquisition target now. 

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Here are the cases for and against AI agents

9 January 2025 at 21:01

Ads that target AI agents rather than humans might sound like something ripped from the pages of sci-fi, but it’s a concept that’s gaining traction among marketers thanks to recent musings by Perplexity CEO Aravind Srinivas. On the “Marketing Against The Grain” podcast, he painted a picture of a future where  “user never sees an ad. Unlike Google, the different merchants are not competing for users’ attention. They’re competing for the AI agents’ attention”.

Naturally, Srinivas’ comments have unleashed a torrent of hot takes. Somewhere in the swirl of opinions, a few recurring arguments emerge — both for and against this seemingly far-fetched, yet not entirely implausible, vision.

Cases for ads served to AI agents

It provides a cleaner user experience
People are over the endless deluge of ads — especially the ones that miss the mark entirety. But if AI agents became the new target for advertisers, the constant stream of ads could disappear from view altogether. The result? A cleaner, ad-free user experience, letting consumers enjoy the web and their platforms without the usual interruptions.

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CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase

9 January 2025 at 21:01

This edition of Digiday’s daily CES Briefing examines how brands and agencies are seeing a need to change payment structures to account for AI tools handling some agency work, what marketing and media execs may have missed on the CES show floor and how Disney’s tech showcase reflects real-time bidding finally being fast enough for live sports.

Agency compensation models in the AI era

A change to how clients pay agencies seems inevitable in the AI era. How the agency compensation model should change, though, is anyone’s guess. But it has very much been a topic of discussion during CES this week.

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Marketers question TikTok ban refunds ahead of Supreme Court debate

9 January 2025 at 21:01

TikTok’s new ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist in a whirlwind month that’s left markets in a tailspin. With the app’s future hanging by a thread, marketers are navigating murky waters, scrambling to make sense of what it all means for their plans.

Late last month, Chris (not his real name) fired off an email to his TikTok rep. As the go-to guy for managing client ad spend at his agency, he needed clarity ahead of a critical moment for the app, the looming federal deadline that could force ByteDance to sell TikTok — or face a U.S. ban. The response he got wasn’t just telling, it was practically a confession. TikTok reps were offering make-goods to advertisers locking in ad inventory through the end of the second quarter.

For the first time since whispers of a ban began six years ago, TikTok seemed to be bracing for the possibility that its American swan song might not be far off.

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Why creators’ pushback against Honey is about more than skimmed affiliate revenue

9 January 2025 at 21:01

Over the past two weeks, a growing cohort of digital creators has spoken out against the Honey browser extension for swapping creators’ affiliate marketing links with its own. Beyond their stolen affiliate revenue, however, creators are criticizing — and suing — Honey because they believe it has hurt their ability to sign future brand partnerships.

The controversy kicked off on Dec. 21, 2024, when the YouTuber MegaLag released a video essay claiming how Honey, a PayPal-owned browser extension, makes money by replacing creators’ affiliate marketing links with its own, thus gleaning a share of affiliate revenue that would otherwise go to the creators themselves. A Honey representative did not respond to a request for comment.

Since December, the Honey scandal has become something of a cause célèbre within the YouTube community, in part due to the fact that prominent creators such as James “MrBeast” Donaldson and Marques “MKBHD” Brownlee had previously promoted the service in sponsored videos. On Jan. 2, legal YouTubers such as Devin “LegalEagle” Stone initiated a class-action lawsuit against the company.

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How Watch Duty Keeps Up With the California Wildfires

9 January 2025 at 19:25
While the destructive Los Angeles fires rage, all eyes have turned to the app that lets you track them. WIRED spoke with Watch Duty founder John Mills about how the platform has met the moment.

Every smartphone in LA accidentally received a wildfire evacuation alert

9 January 2025 at 18:25

As wildfires rage for the third consecutive day through parts of Los Angeles, now including the Hollywood Hills, several neighborhoods have been forced to evacuate for safety purposes. But on Thursday afternoon, a wildfire evacuation alert was mistakenly sent to the smartphone of every resident in Los Angeles County, a region with more than 9 […]

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