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Today — 9 January 2025Tech News

Apple might be working on a new ‘Invites’ app

9 January 2025 at 02:34

The year has just begun, and Apple might already be in “Sherlocking” mode to create a new app for iOS called Invites. Details are still thin on what this app might look like, but it could potentially be a competitor to Evite or Partiful. According to findings in iOS 18.3 beta 2 code by 9to5Mac, Apple […]

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Grand Games, the Turkish gaming startup behind pouring game Magic Sort, drinks up $30M

9 January 2025 at 02:19

Gaming startups — specifically those building casual mobile games — are very hot in Turkey right now, and today another one is announcing a sizeable round just nine months into its existence. Grand Games, the publisher behind Magic Sort and Car Match, has picked up $30 million in funding — money that it will use […]

© 2024 TechCrunch. All rights reserved. For personal use only.

Google can turn your Discover feed into an AI-generated podcast

9 January 2025 at 02:08
An illustration of the Google logo.
Illustration: The Verge

Google is testing an experimental AI feature that creates a personalized podcast using your Search and Discover feed history. The Daily Listen feature in Google’s Search Labs is rolling out to Android and iOS users in the US according to 9to5Google, and works similarly to the Audio Overviews feature for Google’s NotebookLM project.

Daily Listen references search data and Discover feed interactions to assess which news articles would be of most interest to the user, and then summarizes those stories and topics into a roughly five-minute audio overview. It provides a text transcript, alongside audio scrubber controls that allow users to play, pause, mute, rewind, or skip to the next story.

Three screenshots of the Google Labs Daily Listen audio feature. Image: Google (Via 9to5Google)
Here’s a few screengrabs of the Daily Listen UI, showing where the feature is located and how it presents related topics.

Search Labs users who opt-in to try this experiment will find Daily Listen in the personalized widget carousel underneath the Search bar at the top of the Google app. A “Related stories” tab will appear at the bottom of the audio player that corresponds to content within the overview that allows users to like or disapprove of each story with a thumbs up/down, and explore new topics.

There’s currently no word on when/if this feature will be rolled out to the wider public. Google’s AI Search Overviews were tested in a similar way via Search Labs before launching to a general audience last year, so it’s possible that Daily Listen may one day become a persistent feature — hopefully one that’s easier to opt out of than AI Overviews.

The best gaming laptops for 2025

When it comes to gaming, laptops have come a long way. Once seen as the lesser cousin to gaming PCs, today’s gaming laptops pack a serious punch, offering remarkable power and portability in sleek packages. Whether you’re exploring open-world RPGs, dominating multiplayer arenas or creating content on the side, modern gaming laptops deliver performance that can rival many desktop rigs, with the added bonus of being able to game wherever you want.

One of the biggest advantages of a laptop is its flexibility. You don’t need to worry about bulky setups or being tethered to one spot. Plus, with features like displays with high refresh rates, powerful GPUs and cutting-edge processors, these machines are more than capable of handling AAA titles, eSports and even VR gaming. Many laptops now come equipped with RGB-lit keyboards, advanced cooling systems and next-gen SSD storage to keep up with your gaming needs, too. We’ve tested a number of the latest gaming laptops to see which are worth your money.

What to look for in a gaming laptop

Price 

Your laptop buying journey starts and ends with the amount of money you're willing to spend. No surprise there. The good news: There are plenty of options for gamers of every budget. In particular, we're seeing some great entry-level PC gaming choices under $1,000, like Dell's G15 lineup. A cheap gaming laptop in this price range will definitely feel a bit flimsier than pricier models, and they'll likely skimp on RAM, storage and overall power. But most cheaper laptops should be able to handle the majority of video games running at 1080p at 60 frames per second, which is the bare minimum you'd want from any system.

Things get interesting when you start looking at the best gaming laptops in the mid-range space, with prices at $1,000 and higher. At that point, you'll start finding PCs like the ASUS Zephyrus ROG G14, one of our favorite gaming notebooks. In general, you can look forward to far better build quality than budget gaming laptops (metal cases!), improved graphics power and enough RAM and storage space to handle the most demanding games. These are the gaming machines we'd recommend for most people, as they'll keep you gaming and working for years before you need to worry about an upgrade.

If you're willing to spend around $1,800 or more, you can start considering more premium options like Razer's Blade, which is on-par with some of the best gaming PCs. Expect impeccably polished cases, the fastest hardware on the market, and ridiculously thin designs. The sky's the limit here: Alienware's uber customizable Area 51m is an enormous beast that can cost up to $4,700. Few people need a machine that high-end, but if you're a gamer with extra cash to burn, it may be worth taking a close look at some of these pricier systems.

Origin Evo16


CPU and GPU

The answer to this question used to be relatively simple: Just get an Intel chip with an NVIDIA GPU. But over the last few years AMD has stepped up its game with its Ryzen notebook processors, which are better suited for juggling multiple tasks at once (like streaming to Twitch while blasting fools in Fortnite). Intel responded with its impressive 12th and 13th-gen chips, but it’s nice to have decent Ryzen AMD alternatives available, especially since they’re often cheaper than comparable Intel models.

When it comes to video cards, though, AMD is still catching up. Its Radeon RX 6000M GPU has been a fantastic performer in notebooks like ASUS’s ROG Strix G15, but it lags behind NVIDIA when it comes to newer features like ray tracing. (We’re still waiting to test AMD’s new Radeon 7000 series mobile graphics.) At the very least, a Radeon-powered notebook can approach the general gaming performance of the NVIDIA RTX 3070 and 3080 GPUs.

If you want to future-proof your purchase, or you’re just eager to see how much better ray tracing can make your games look, you’re probably better off with an NVIDIA video card. They’re in far more systems, and it’s clear that they have better optimized ray tracing technology. NVIDIA GeForce RTX GPUs also feature the company’s DLSS technology, which uses AI to upscale games to higher resolutions. That’ll let you play a game like Destiny 2 in 4K with faster frame rates. That’s useful if you’re trying to take advantage of a high refresh rate monitor.

You’ll still find plenty of laptops with NVIDIA’s older RTX 30-series GPUs these days, and they’ll still give you tremendous performance. But to be safe, it’s probably worth opting for the newer RTX 40-series systems, since they support the newer DLSS 3 technology and offer a wealth of performance upgrades. (If you’re looking out for the best deals, you can probably find some killer RTX 3070 laptops out there.) The entry-level RTX 4050 is a solid start, but we’d suggest going for a 4060 or 4070 if you’re aiming to maximize your framerates on faster screens. The RTX 4080 and RTX 4090 are both incredibly powerful, but they typically make systems far too expensive for most users.

It’s worth noting that NVIDIA’s mobile graphics cards aren’t directly comparable to its more powerful desktop hardware. PC makers can also tweak voltages to make gaming performance better in a thinner case. Basically, these laptops may not be desktop replacements — don’t be surprised if you see notebooks that perform very differently, even if they’re all equipped with the same GPU.

Razer Blade 15


Screen and refresh rate

Screen size is a good place to start when judging gaming notebooks. In general, 15-inch laptops will be the best balance of immersion and portability, while larger 17-inch models are heftier, but naturally give you more screen real estate. There are some 13-inch gaming notebooks, like the Razer Blade Stealth, but paradoxically you'll often end up paying more for those than slightly larger 15-inch options. We’re also seeing plenty of 14-inch options, like the Zephyrus G14 and Blade 14, which are generally beefier than 13-inch laptops while still being relatively portable.

But these days, there is plenty to consider beyond screen size. For one: refresh rates. Most monitors refresh their screens vertically 60 times per second, or at 60Hz. That's a standard in use since black and white NTSC TVs. But over the past few years, displays have evolved considerably. Now, 120Hz 1080p screens are the bare minimum you'd want in any gaming notebook — and there are faster 144Hz, 240Hz and even 360Hz panels. All of this is in the service of one thing: making everything on your display look as smooth as possible.

For games, higher refresh rates also help eliminate screen tearing and other artifacts that could get in the way of your frag fest. And for everything else, it just leads to a better viewing experience. Even scrolling a web page on a 120Hz or faster monitor is starkly different from a 60Hz screen. Instead of seeing a jittery wall of text and pictures, everything moves seamlessly, as if you're unwinding a glossy paper magazine. Going beyond 120Hz makes gameplay look even more responsive, which to some players gives them a slight advantage.

Gigabyte Aero 15
Steve Dent/Engadget

Not to make things more complicated, but you should also keep an eye out for NVIDIA's G-SYNC and AMD's FreeSync. They're both adaptive sync technologies that can match your screen's refresh rate with the framerate of your game. That also helps to reduce screen tearing and make gameplay smoother. Consider them nice bonuses on top of one of the best gaming monitors with a high refresh rate; they're not necessary, but they can still offer a slight visual improvement.

See Also:

One more thing: Most of these suggestions are related to LCD screens, not OLEDs. While OLED makes a phenomenal choice for TVs, it's a bit more complicated when it comes to gaming laptops. They're mostly limited to 60Hz, though some models offer 90Hz. Still, you won’t see the smoothness of a 120Hz or 144Hz screen. OLEDs also typically come as 4K or 3.5K panels – you'll need a ton of GPU power to run games natively at that resolution. They look incredible, with the best black levels and contrast on the market, but we think most gamers would be better off with an LCD.

ASUS ROG G14
Devindra Hardawar/Engadget


Other things to remember when buying a gaming laptop:

  • Get at least 16GB of RAM. And if you're planning to do a ton of multitasking while streaming, 32GB is worth considering.

  • Storage is still a huge concern. These days, I'd recommend aiming for a 1TB M.2 SSD, which should be enough space to juggle a few large titles like Destiny 2. (If you can afford the jump to a 2TB SSD though, just do it.) Some laptops also have room for standard SATA hard drives, which are far cheaper than M.2's and can hold more data.

  • Get your hands on a system before you buy it. I'd recommend snagging the best gaming laptop for you from a retailer with a simple return policy, like Amazon or Best Buy. If you don't like it, you can always ship it back easily.

  • Don't forget about accessories! For the best performance, you'll need a good mouse, keyboard and a headset — these are some of the best gaming accessories for gaming PCs and laptops.

How we test gaming laptops

We review gaming laptops with the same amount of rigor as we approach traditional notebooks. We test build quality by checking cases for any undesirable flexible spots, as well as the strength of screen hinges during furious typing and Halo Infinite sessions. We benchmark every gaming notebook with PCMark 10, a variety of 3DMark tests, Cinebench and Geekbench. We also use NVIDIA’s Frameview app to measure the average framerates in Cyberpunk 2077, Halo Infinite and other titles. For media creation, we transcode a 4K movie clip into 1080p using Handbrake’s CPU and GPU encoding options.

Displays are tested under indoor and outdoor lighting with productivity apps, video playback and gameplay. We also try to stress the full refresh rate of every gaming notebook’s screen by benchmarking Halo Infinite, Overwatch 2 and other titles. Laptop speakers are judged by how well they can play back music, movies and the occasional game session with detail and clarity, and without any obvious distortion.

When it comes to battery life, we see how long gaming systems last with a mixture of real-world productivity apps and gameplay, and we also test with PCMark 10’s “Modern office” battery test. In addition, we’re judging the quality of a machine’s keyboard with typing tests as well as relative accuracy and comfort during extended gaming sessions.

Best gaming laptops for 2025

Other gaming laptops we’ve tested

Framework Laptop 16

We were eager to test the Framework Laptop 16 since it promised both modular customizability and a decent amount of gaming power. But while we appreciated just how repairable and upgradeable it is, its actual gaming performance was middling for its high price. You could always buy it without the additional GPU, but that makes it more of a daily workhorse than a gaming system.

MSI Stealth Studio 14

On a brighter note, we were pleased to see MSI return to form with the Stealth Studio 14, which is far faster and more attractive than the previous model.

Razer Blade 16 and 18

We were amazed to see a genuine 4K/1080p native screen in the Razer Blade 16, but it’s far too expensive and impractical, even for such a pricey brand. Similarly, we found the Razer Blade 18 to be both oversized and overpriced.

This article originally appeared on Engadget at https://www.engadget.com/computing/laptops/best-gaming-laptops-172033838.html?src=rss

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© Engadget

The best gaming laptops

Defiant is a new European VC firm that uses data and products to make better investments

9 January 2025 at 02:00

Defiant is a new early stage VC firm focused on B2B SaaS and fintech coming out of stealth today. Joseph Pizzolato (pictured right) and Cam Rail (pictured left), the duo at the helm of the firm who met when they were six years old, have already secured $30 million and plan to raise as much […]

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The best docking stations for laptops in 2025

9 January 2025 at 00:00

Laptops have long rivaled desktops in terms of power. But those slim and portable machines lack something their tower-shaped cousins tend to have in abundance: ports. Docking stations let you plug in monitors, mice, keyboards, storage devices and more using just a single port on your laptop. And if you're someone who relocates with your laptop often, a docking station makes it easier to get all your accessories connected again when you’re back at your desk. We tested out more than 15 highly rated docking stations and considered monitor support, number and type of ports, design and price to help you determine which one is the best docking station for your home or office setup.

Table of contents

Best docking stations

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What to look for in a docking station

First and foremost, consider what you need to plug in. This will likely be the deciding factor when you go to actually buy a docking station. Do you need three screens for an expanded work view? A quick way to upload photos from an SD card? Are you looking to plug in a webcam, mic and streaming light, while simultaneously taking advantage of faster Ethernet connections? Are you hooking up a gaming laptop to multiple displays and peripherals? Once you’ve settled on the type of ports you need, you may also want to consider the generation of those ports as well; even ports with the same shape can have different capabilities. Here’s a brief overview of the connectivity different docking stations offer.

Monitor ports

External monitors typically need one of three ports to connect to a PC: HDMI, DisplayPort or USB-C. HDMI connections are more common than DisplayPort and the cables and devices that use them are sometimes more affordable. The most popular version of the DisplayPort interface (v1.4) can handle higher resolutions and refresh rates than the most common HDMI version (2.0). All of the display docking stations with HDMI ports that we recommend here use version 2.0, which can handle 4K resolution at 60Hz or 1080p up to 240Hz. The DisplayPort-enabled docks support either version 1.2, which allows for 4K resolution at 60Hz, or version 1.4, which can handle 8K at 60Hz or 4K at 120Hz.

You can also use your dock’s downstream (non-host) Thunderbolt ports to hook up your monitors. If your external display has a USB-C socket, you can connect directly. If you have an HDMI display or DisplayPort-only monitor, you can use an adapter or a conversion cable.

Of course, the number of monitors you can connect and the resolutions/rates they’ll achieve depend on both your computer’s GPU and your monitors — and the more monitors you plug in can bring down those numbers as well. Be sure to also use cables that support the bandwidth you’re hoping for. MacOS users should keep in mind that MacBooks with the standard M1 or M2 chips support just one external monitor natively and require DisplayLink hardware and software to support two external displays. MacBooks with M1 Pro, M2 Pro or M2 Max chips can run multiple monitors from a single port.

USB ports

Most docking stations offer a few USB Type-A ports, which are great for peripherals like wired mice and keyboards, bus-powered ring lights and flash drives. For faster data transfer speeds to your flash drive, go for USB-A sockets labeled 3.1 or 3.2 — or better yet, use a USB-C Thunderbolt port.

Type-C USB ports come in many different flavors. The Thunderbolt 3, 4 and USB4 protocols are newer, more capable specifications that support power delivery of up to 100W, multiple 4K displays and data transfer speeds of up to 40Gbps. Other USB-C ports come in a range of versions, with some supporting video, data and power and some only able to manage data and power. Transfer rates and wattages can vary from port to port, but most docks list the wattage or GB/s on either the dock itself or on the product page. And again, achieving the fastest speeds will depend on factors like the cables you use and the devices you’re transferring data to.

Nearly every dock available today is a USB-C docking station, connecting to a computer via USB-C, often Thunderbolt, and those host ports are nearly always labeled with a laptop icon. They also allow power delivery to your laptop: available wattage varies, but most docks are rated between 85 and 100 watts. That should be enough to keep most computers powered — and it also means you won’t have to take up an extra laptop connector for charging.

Other ports

None of our currently recommended laptops include an Ethernet jack; a docking station is a great way to get that connection back. We all know objectively that wired internet is faster than Wi-Fi, but it might take running a basic speed comparison test to really get it on a gut level. For reference, on Wi-Fi I get about a 45 megabit-per-second download speed. Over Ethernet, it’s 925 Mbps. If you pay for a high-speed plan, but only ever connect wirelessly, you’re probably leaving a lot of bandwidth on the table. Every docking station I tested includes an Ethernet port, and it could be the connector you end up getting the most use out of.

Just two of our favorite laptops have SD card readers, and if you need a quick way to upload files from cameras or audio recorders, you may want to get a dock with one of those slots. Of the docks we tested, about half had SD readers. For now, most (but not all) laptops still include a 3.5mm audio jack, but if you prefer wired headphones and want a more accessible place to plug them in, many docking stations will provide.

When you’re counting up the ports for your new dock, remember that most companies include the host port (the one that connects to your computer) in the total number. So if you’re looking for a dock with three Thunderbolt connections, be sure to check whether one of them will be used to plug in your laptop.

Design

Most docking stations have either a lay-flat or upright design. Most docks put the more “permanent” connections in back — such as Ethernet, DC power, monitor connections and a few USBs. Up-front USB ports can be used for flash drive transfers, or even acting as a charger for your phone (just make sure the port can deliver the power you need). USBs in the rear are best for keyboards, mice, webcams and other things you’re likely to always use. Some docks position the host port up front, which might make it easier to plug in your laptop when you return to your desk, but a host port in back may look neater overall.

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How we tested docking stations

We started out by looking at online reviews, spec sheets from various brands and docking stations that our fellow tech sites have covered. We considered brands we’ve tested before and have liked, and weeded out anything that didn’t have what we consider a modern suite of connections (such as a dock with no downstream USB-C ports). We narrowed it down to 12 contenders and I tested each dock in a home office, using an M1 MacBook Pro, a Dell XPS 13 Plus and an Acer Chromebook Spin 514.

I plugged in and evaluated the quality of the connections for 12 different peripherals including a 4K and an HD monitor, a 4K and an HD webcam, plus USB devices like a mouse, keyboard, streaming light and mic. I plugged in wired earbuds, and transferred data to a USB-C flash drive and an external SSD. I ran basic speed tests on the Ethernet connections as well as the file transfers. I judged how easy the docks were to use as well as the various design factors I described earlier. I made spreadsheets and had enough wires snaking around my work area that my cat stayed off my desk for three weeks (a new record).

As new docking stations come out and we find models worthy of testing, (there are a couple from Ugreen we have our eye on), we'll update this guide accordingly.

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Other laptop docking stations we tested

Plugable TBT4-UDZ

When I pulled the Plugable TBT4-UDZ Thunderbolt 4 out of the box, I was convinced it would make the cut: It has a practical upright design, an attractive metal finish, and the host connection is TB4. While there are plenty of USB-A and monitor ports, there’s just one downstream USB-C. A modern dock, particularly one that costs $300, should let you run, say, a USB-C cam and mic at the same time. Otherwise, it’s pretty limiting.

Anker 575 USB-C

At $250 (and more often $235), the Anker 575 USB-C could make for a good budget pick for Windows. It performed well with the Dell XPS 13 Plus, but had trouble with the third screen, the 4K webcam and headphone jack when connected to the MacBook Pro. It’s quite compact, which means it can get wobbly when a bunch of cables are plugged in, but it has a good selection of ports and was able to handle my basic setup well.

Belkin Connect Pro Thunderbolt 4

Belkin’s Connect Pro Thunderbolt 4 Dock is a contender for a Thunderbolt 4 alternative. It has nearly the same ports as the AD2010 (minus the microSD slot) and an attractive rounded design — but it’s $90 more, so I’d only recommend getting it if you find it on sale.

Acer USB Type-C Dock

Acer’s USB Type-C Dock D501 costs $10 more than our Kensington pick for Chromebooks, but it performs similarly and is worth a mention. It has nearly the same ports (including the rather limiting single downstream USB-C) but both the Ethernet and data transfer speeds were faster.

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Docking station FAQs

Are docking stations worth it?

Docking stations are worth it if you have more accessories to plug in than your laptop permits. Say you have a USB-C camera and mic, plus a USB-A mouse, keyboard and streaming light; very few modern laptops have enough connections to support all of that at once. A docking station can make that setup feasible while also giving you extra ports like a gigabit Ethernet connection, and supplying power to your laptop. However, if you just need a few extra USB sockets, you might be better off going with a hub, as those tend to be cheaper.

How much does a laptop dock cost?

Laptop docking stations tend to be bigger and more expensive than simple USB-A or USB-C hubs, thanks to the wider array of connections. You can find them as low as $50 and they can get as expensive as $450. A reasonable price for a dock with a good selection of ports from a reputable brand will average around $200.

How do I set up my laptop dock?

Most docking stations are plug and play. First, connect the DC power cable to the dock and a wall outlet. Then look for the “host” or upstream port on the dock — it’s almost always a USB-C/Thunderbolt port and often branded with an icon of a laptop. Use the provided cable to connect to your computer. After that, you can connect your peripherals to the dock and they should be ready to use with your laptop. A few docking stations, particularly those that handle more complex monitor setups, require a driver. The instructions that come with your dock will point you to a website where you can download that companion software.

Does a laptop charge on a docking station?

Nearly all docking stations allow you to charge your laptop through the host connection (the cable running from the dock to your computer). That capability, plus the higher number of ports is what separates a docking station from a hub. Docks can pass on between 65W and 100W of power to laptops, and nearly all include a DC adapter.

Are all docking stations compatible with all laptops?

No, not all docking stations are compatible with every laptop. In our tests, the Chromebook had the biggest compatibility issues, the Dell PC had the least, and the MacBook fell somewhere in between. All docks will list which brands and models they work with on the online product page — be sure to also check the generation of your laptop as some docks can’t support certain chips.

What are some popular docking station brands?

Kensington, Anker, Pluggable and Belkin are reputable and well-known brands making docking stations for all laptops. Lenovo, Dell and HP all make docks that will work with their own computers as well as other brands.

This article originally appeared on Engadget at https://www.engadget.com/computing/accessories/best-docking-station-160041863.html?src=rss

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© Photo by Amy Skorheim / Engadget

The best docking stations for laptops
Yesterday — 8 January 2025Tech News

Flipkart hires Dunzo’s co-founder to lead quick commerce push

8 January 2025 at 22:17

Flipkart has hired Kabeer Biswas, the co-founder of Indian delivery startup Dunzo, as the Walmart-owned e-commerce group expands its quick-commerce business in the country. Biswas will lead Flipkart’s quick commerce effort, called Flipkart Minutes, a source familiar with the matter told TechCrunch. The move comes nearly a year after Flipkart was considering a potential acquisition […]

© 2024 TechCrunch. All rights reserved. For personal use only.

The romantic’s guide to esports in 2025

8 January 2025 at 21:01

After spending much of 2024 recovering from a down period, esports industry executives are stepping on the gas in anticipation of a growth year in 2025.

In 2023, advertisers and investors alike jumped ship from competitive gaming, leading to the so-called esports winter, a period in which esports organizations consolidated or pivoted to new business models in order to stay afloat. Over the past 12 months, however, the industry has recovered, in part thanks to brands coming back into the space, as well as the updated revenue share programs created by the publishers of popular esports games.

Emboldened by the success of new major esports events such as the Esports World Cup — and by an influx of investment by the Saudi Arabian government — esports industry leaders are projecting confidence going into 2025. Here’s a look into the best-case scenario for competitive gaming in the new year.

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The four trends to watch in the 2025 creator economy

8 January 2025 at 21:01

The creator economy is gearing up for significant change over the next year — from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content.

As a whole, the creator economy continues to significantly transform, moving beyond simple influencer marketing to a more complex and integrated ecosystem. All signs point to the maturation of influencer marketing, as brands and creators move toward long-term brand ambassador programs replacing one-off influencer collaborations.

As more business opportunities emerge for creators, the industry is also seeing an increase in entrepreneurial opportunities for them — whether it’s starting their own brands and storefronts to hiring talent agents as they scale. By the start of the year, there may be a potential shakeup in the social media landscape as TikTok nears its ban-or-sale deadline.

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CES Briefing: A Q&A with Stagwell’s Mark Penn & the streaming ad data disconnect

8 January 2025 at 21:01

This edition of the daily CES Briefing features an interview with Stagwell’s Mark Penn about the landscape for agencies and a recap of a session from OpenAP’s Audience Summit on the disconnect with streaming ad data.

10 Questions with Stagwell’s Mark Penn

AI is one backdrop for this year’s Consumer Electronics Show. But the Omnicom-Interpublic Group merger is another, particularly for the advertisers and agencies in attendance, such as Stagwell, which has been billing itself as a challenger to the incumbent agency holding companies. 

On Tuesday, Digiday sat down with Stagwell CEO and chairman Mark Penn to hear how the Omnicom-IPG merger is coloring his company’s conversations with clients, what Stagwell is up to with its own recent M&A activity and what the potential TikTok ban and agentic AI era mean for advertisers.

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Mars Petcare is testing direct SSP buying for CTV ads

8 January 2025 at 21:01

For most advertisers, programmatic advertising is a one-stop shop: log into a demand-side platform (DSP), place your bids and call it a day. 

Mars Petcare, however, is doing things differently.

When it comes to CTV, it’s using a supply-side platform — the tool publishers normally use to manage ad sales — to buy ads directly, skipping the usual DSP route altogether. 

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Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers

8 January 2025 at 21:01

Netflix’s Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S. viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance.

In the short term, that performance will defuse industry concerns over the service’s ability to host major sporting moments, following its glitchy telecast of the Jake Paul and Mike Tyson fight in November.

“They proved that they can handle the NFL,” said Adam Schwartz, svp, director of video investment, sports at media agency Horizon Media.

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Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves

8 January 2025 at 21:01

Wrapping up its search-related string of partner deals announced at CES this week, Digiday has learned that Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients better fine-tune their investments and messaging across the CTV space.  

As with all its other partnerships this week — with Google, with Amazon Ads and with TikTok — Omni, the parent company’s central operating platform, will play a major role in the first-to-market deal. Brand-specific audiences created within Omni get sent to Roku’s clean room to get layered with Roku’s anonymized and aggregated search data. It includes data on the most searched programs, content categories, genres and performers. 

Say a consumer searches for Hugh Jackman. Those results will likely yield as much song-and-dance films like The Greatest Showman or time-travel works like Kate & Leopold as it will Wolverine films. That immediately opens the door to insights that can inform spend and content decisioning from sponsorships, tailored creative messaging or even contextual optimization. 

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Media Briefing: What media execs are prioritizing in 2025

8 January 2025 at 21:01

This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.

  • Media execs focused on growing engagement, subscriptions, direct ad revenue and reach
  • Meta is bringing back political content, Time staffers are concerned about coziness with Trump and more

2025 look-ahead

This year, media companies will focus on growing engagement, subscriptions, reach and direct ad revenue, according to 16 publishing execs.

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