OWC has released two new super-long active optical USB4 cables, available in lengths of nearly 10 feet (3 meters) and 15 feet (4.5 meters) and offering up to 40Gbps of data throughput. According to OWC’s press materials, they’ll set you back $98.99 and $129.99, respectively, though its website currently lists them for slightly less. That’s a bargain, compared to what Apple is charging.
Data throughput aside, OWC says you can also expect the 3m option to provide up to 240W of power, while the 4.5m cable manages 60W. The cables are covered with braided nylon, too, which hopefully means they’re nice and flexible. And although they aren’t Thunderbolt 4 cables, they’ll work the way you’d expect with other Thunderbolt 3- or- 4-capable devices, including docks and hubs.
Image: OWC
Intel generally guarantees Thunderbolt 4 performance at up to 2 meters over traditional copper cables. Those cables need special tech inside to keep throughput up over longer runs, which is likely part of why Apple’s 3-meter 40Gbps Thunderbolt 4 cable costs $159.
You can find some USB4 cables as long as OWC’s for much less than that, but the longer ones don’t tend to offer the same high throughput, which OWC credits to the electromagnetic interference immunity of fiber-optics.
OWC’s cables are a bit of a throwback to Thunderbolt’s roots as Light Peak, which was initially codeveloped by Intel and Apple as a fiber optic cable standard that made its way to a Sony laptop just as the companies decided to go with copper, instead. Optical, data-only Thunderbolt lives on at companies like Corning, which has you covered if you need a $480 164-foot (50 meters) 5K optical display cable in your life.
Cables aside, OWC also recently announced a $189.99 Thunderbolt 5 hub, which went up for preorder in November and is available now. It’s got four Thunderbolt 5 ports and a single USB-A port and supports three simultaneous 8K displays at 60Hz.
If you've ever been confused about the vast array of skincare products on the market and exactly which ones are right for you, L’Oréal claims to have the answer. For CES 2025, the company introduced a gadget called the Cell BioPrint that can biochemically analyze your skin and provide advice on how to make it look younger.
The company partnered with a startup called NanoEntek, a Korean manufacturer that develops microfluidic lab-on-a-chip technology. To use the system, you place a facial strip on your cheek, then transfer it over to a buffer solution. That is then loaded into a Cell BioPrint cartridge, which is in turn inserted into the machine for analysis. While that's being processed, the device also takes images of your face and has you fill out a short questionnaire around skin concerns and aging. All of that takes just five minutes, the company says.
In an interview with Engadget, Loreal's Guive Balooch said that the skin strip can be applied near the jawline, and that even if someone has sunscreen on, it won't affect the results.
Once the data is crunched using something L’Oréal calls proteomics, Cell BioPrint can provide advice on how to improve your skin's appearance. It can suggest how well you may respond to certain ingredients like retinol, and predict potential cosmetic issues like dark spots or enlarged pores before they become visible.
It all sounds good and reasonably science-based, but L’Oréal didn't cite any peer-reviewed studies that may prove the machine's efficacy. Still, it seems like a good time for such a product as skincare awareness has blown up of late thanks in part to Covid, influencers and Sephora. That has generated in a lot of new information (and misinformation), allowing L’Oréal to come in and save the day using science to hypothetically fix your issues.
In any case, the BioPrint machine won't be available for consumers just yet, and to be clear, the first iteration of the device isn't meant for at-home use. It's slated to start pilot tests in stores in Asia sometime in 2025, but so far, there's no firm launch date or price. Balooch indicated it would follow a similar rollout pattern to the company's other tech launches in the past, by appearing first at the counters in flagship stores for one of L’Oréal's luxury brands. Over time, it may make its way to more mainstream segments.
This article originally appeared on Engadget at https://www.engadget.com/general/loreals-latest-device-promises-to-help-find-out-how-well-your-skin-responds-to-ingredients-like-retinol-090300942.html?src=rss
Here’s to figuring out whether using retinol is actually worth it for you. | Image: L’Oréal
L’Oréal is hoping its latest beauty gadget can demystify skincare. At CES 2025, the company announced Cell BioPrint, a device that’s designed to analyze your skin and give personalized advice on how to slow down signs of aging.
The device is the result of a partnership with NanoEntek — a Korean startup that specializes in chips that can read biofluids. A person essentially takes a facial tape strip, sticks it on their cheek, and then puts the strip in a buffer solution. That solution is then inserted into a cartridge for the Cell BioPrint to analyze. Once that sample is processed, the device takes images of your face as you answer a few short questions about skin concerns and aging.
From there, L’Oreal says it uses proteomics, or the analysis of protein structure and function from a biological sample. In this case, the Cell BioPrint is designed to determine how well your skin is aging. It’ll then give personalized advice on how to improve your skin’s appearance, as well as predictions of how responsive your skin may be to certain skincare ingredients.
It’s an attractive claim, but as with most beauty tech, it’s difficult to properly evaluate L’Oréal’s methods without peer-reviewed studies or experts weighing in. L’Oréal also claims the device can help predict future cosmetic issues before they manifest. For example, it may be able to determine if your skin is prone to hyperpigmentation or enlarged pores.
Image: L’Oréal
The Cell BioPrint analyzes your skin’s proteins to see how well you’re aging.
Skincare became massively popular during covid-19 lockdowns, sparking a shift in beauty trends toward self-care and the rise of “skinfluencers.” On the flip side, that virality has since turned skincare buying into an extreme sport. Hop onto TikTok, and you’ll find dozens of skinfluencers egging you into dropping $80 on a vial of vitamin C serum, debating the moisturizing properties of glycerin versus hyaluronic acid, or wagging a finger about this or that retinol cream. (Some, may even convince you to buy a wand that zaps your face to increase the efficacy of said ingredients.) It’s confusing, expensive, and maddeningly, what works for one person may not for another. The most the average consumer can do is cross their fingers and hope that the latest potion they bought will actually work.
The Cell BioPrint’s appeal is it claims to use science to cut through that noise. Maybe every skinfluencer says you need to start using retinol when you turn 30, but this device will purportedly tell you based on your own biology whether retinol will actually work for you. Personalization has always been a major theme with CES beauty tech, but it’s particularly compelling with skincare, which is highly dependent on your individual biology. But again, right now there’s no way to know how reliable the Cell BioPrint’s science and recommendations are.
L’Oréal says the Cell BioPrint will be easy to use, with the process taking only five minutes. It also says people will be able to repeat tests, enabling them to monitor changes and progress over time. That said, it might be a while before something like Cell BioPrint is available for consumers. L’Oréal says the device will first be piloted in Asia later this year but otherwise didn’t have a concrete launch timeline or price.
This year will be a year of change for the U.S. political landscape — and that comes with big implications for the direction of travel for global AI regulation.
If Perplexity wants to make a mark on advertising, Andrew Beck will be one to watch.
As head of business development, he’s been at the forefront of convincing advertisers (so far) to buy in — a task he took on just months before the company began selling ads around its search results.
And what a task it is: leading the AI startup’s bold attempt to challenge Google’s auction-based ad system, where marketers bid for sponsored links against search queries. Instead, Perplexity’s model lets marketers sponsor questions, generating AI-produced answers approved by the advertiser. The twist is its reliance on CPMs over CPCs, an unexpected approach for an AI-powered search engine.
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Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network. The thinking seems to go, if everyone else has one — and they’re getting the additional revenue from ad dollars — why shouldn’t my brand have one too?
Re/Max aside, the bulk of 2024 ad network debuts took place during the first half of the year (Chase, Revolut, United Airlines, Expedia, T-Mobile, Costco). The second half was quieter for new entrants (PayPal, Grubhub, Thrive Market), but many of the existing players beefed up their capabilities. Walmart finally finishing its Vizio acquisition was likely the biggest example of this. Could it be that all of the brands that were setting up their ad networks had already done so? Have we finally reached peak ad network?
“While the pace of new ad network launches has slowed, it is unlikely that we have fully reached ‘peak ad network,’” surmised Jim Misener, president of creative consultancy 50,000feet. “Instead, the market is likely entering a phase of consolidation and specialization.”
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Every December, the industry churns out breathless predictions about what’s next in media and advertising. Spoiler alert: most of it won’t happen.
Unified CTV measurement? Influencers with integrity? Ad tech that’s not a black hole for your budget? Dream on.
Instead of joining the prediction parade, let’s talk about the things we know won’t materialize in 2025 — because some traditions are just too persistent to break.
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Billy (not his real name) is the kind of senior marketer who usually has a hot take for every occasion. Brand safety? He’ll unravel the industrial complex behind it. Transparency? Buckle up; he’ll spill it all.
However, when it comes to Interpublic Group’s Acxiom, Billy’s take is conspicuously missing. It’s not because he’s uninformed; he just doesn’t think IPG has offered enough answers to form an opinion worth having.
“It [Acxiom] was always much stronger in the U.S. compared to Europe in terms of the IDs at its disposal, so there wasn’t really enough we could’ve done with them,” said Billy, who is one of IPG’s clients. “And even then, it was us pushing for it, not them [IPG].”
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Despite serving as the unofficial kickoff to the advertising and media industry’s calendar, this week’s Consumer Electronics Show in Las Vegas doesn’t necessarily set the industry’s agenda for the year. But it does help to put it in motion.
Advertisers and agencies come to Sin City with their budgets planned out for the year, and with the annual technology showcase as the backdrop, they meet with publishers, platforms and tech vendors to map out how exactly to spend that money.
“You’ve already set the groundwork back in October [when many brands set their annual marketing budgets]. This is that ‘come to Jesus’ moment of, ‘You committed to me a million dollars. What are we doing this year?’” said Mark Wagman, managing director of data and technology at MediaLink, the UTA-owned consulting firm that will host the “Marketing Reinvented” session track during CES. “It’s a little bit of like, ‘What’s on the table and what’s coming?’”
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Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a more important staging area for agencies and ad-tech firms to not only learn what’s just around the corner but also to showcase what they’ve assembled.
Tech, in its various guises, is rapidly becoming a differentiator among both holding companies and independent media agencies alike. And tech is what’s helped power French agency holding company Publicis to the forefront of its holdco brethren — at least by the gauge of financial results and stock performance.
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OpenAI CEO Sam Altman on Sunday said that the company is currently losing money on its $200-per-month ChatGPT Pro plan because people are using it more than the company expected. “I personally chose the price,” Altman wrote in a series of posts on X, “and thought we would make some money.” ChatGPT Pro, launched late […]
On the first night of CES 2025, Kirin Holdings, a Japanese company known for its beer and beverages, showed off its new electronic spoon that makes your food taste saltier. The company says its spoon uses a weak electric current to concentrate sodium ion molecules in your food, adding a stronger umami and salt flavor […]
With its new lineup of TVs, Samsung is making a decision that I think might prove somewhat divisive. The company is bringing the matte, glare-free display technology that debuted on last year’s S95D OLED to several more models — including its flagship Mini LED sets. Here at CES 2025 in Las Vegas, Samsung is showcasing all of its latest TVs at its annual First Look event.
The new S95F QD-OLED gets blazingly bright, likely using a just-announced Samsung Display panel that’s technically capable of reaching 4,000 nits. According to the company, the glare-free coating has been improved to further cut down on reflections from overhead lighting, floor lamps, and sunlight. And similar to LG’s top-tier 2025 OLEDs announced earlier today, the S95F is capable of hitting a maximum refresh rate of 165Hz. PC gamers, rejoice.
Even Samsung’s First Look show floor, with bright lights everywhere, poses no issue for the glare-free screen.
It’s really quite impressive. And now Samsung is bringing it to more models. But not everyone likes the perceived tradeoffs.
If you’re wondering what’s so controversial about Samsung’s glare-free screen, some people insist it results in a worse overall picture than glossy coatings and that the perfect blacks of OLED aren’t so inky black in all lighting conditions anymore. This issue has been debated at length on Reddit, in YouTube videos (hey, Caleb), and all over AVS Forum.
But clearly Samsung remains undeterred by the haters because now the glare-free display is also coming to the company’s Mini LED “Neo QLED” TVs for the first time. That includes the flagship 4K QN90F and both of this year’s 8K models. (Buying an 8K TV is very silly; I still very much recommend against doing that.) Samsung’s other 2025 4K TVs will stick with a glossy treatment, so at least there are options if you refuse to go glare-free.
These latest Mini LED TVs are also available in some truly enormous sizes: the QN90F tops out at 115 inches, while the (glossy) QN80F can be had at up to 100 inches. Samsung says the wonderfully named “Supersize Picture Enhancer” will help keep 4K content looking crisp even on that giant QN90F. You still won’t find Dolby Vision on any of these TVs no matter the size; clearly, that’s a philosophical choice at this point.
The company’s 115-inch 4K Neo QLED TV uses a “Supersize Picture Enhancer” to boost clarity at this enormous size.
Vision AI
For 2025, Samsung is pulling all of its AI-powered TV features under new branding called Vision AI. These include the usual suspects like AI Upscaling, Auto HDR Remastering, and Adaptive Sound Pro. But there’s a new Click to Search feature that can identify actors on-screen, the location of a shot, or what clothes are featured in a scene “with just one click of the new AI button on your SolarCell remote.” Yes, there’s now a dedicated AI remote button.
Another new AI trick is Samsung Food, which “recognizes the food on your screen and provides recipes for bringing it to life.” I’m mildly curious about this and can’t wait to see how accurate or off the mark it is. Live Translate is a much more helpful addition: it can “instantly translate closed captions on live broadcasts in up to seven languages.”
The company is also using AI to provide more robust home security features. From tonight’s press release:
Samsung AI Home Security transforms your TV into a smart security hub. It analyzes video feeds from your connected cameras and audio from your TV’s microphone to provide comprehensive home monitoring.
It can detect unusual sounds and movements, such as falls or break-ins, to give you more peace of mind whether you’re at home, or away.
You’ll receive alerts and notifications on your phone or directly on your TV screen, helping you stay connected to your home while ensuring the safety and well-being of your loved ones.
Samsung is even leveling up Bixby, which isn’t something we’ve said in a long time. The company’s voice assistant can now “better understand context and assist with multiple actions — like changing the channel and raising the volume at the same time.” You can also now control your Samsung TV with the Galaxy Watch on your wrist. That’s got absolutely nothing to do with AI, but it might be convenient at times.
As for its lifestyle TVs, Samsung is announcing The Frame Pro, which you can read all about here. Pricing for all of these 2025 TVs will be announced over the next few months, and they’ll begin to ship this spring.
The company created a sensation by making TVs that look more like art and less like tech. With The Frame Pro, Samsung is trying to deliver the best of both worlds.
Samsung’s The Frame has been enormously popular ever since its release. There’s no shortage of imitators at this point, with other manufacturers trying their hand at creating a TV that seamlessly blends in with home decor and can also convincingly look like wall art when idle. But none have captured lightning in a bottle quite like Samsung.
And in 2025, Samsung is looking to fend off copycats by introducing The Frame Pro. With the artwork side of things well handled, now the company is aiming to make The Frame Pro a good TV for everything else. The Frame has nailed the aesthetics and style from the start. People buy it for the vibe more than anything else. But as a TV, it’s always just been, well... fine. There wasn’t much wow factor in terms of brightness or the overall picture quality that came with the nice design. That might be changing now.
There are two main upgrades that put the “pro” in The Frame Pro. First, Samsung is moving to Mini LED, which the company says will give The Frame Pro a boost in contrast, brightness, and black levels. The regular Frame, which isn’t going anywhere, has never offered any local dimming to speak of.
But there’s an important caveat: this isn’t Mini LED in the regular sense. Normally, Mini LED TVs contain a ton of small dimming zones behind the screen. This lets them be way more precise in lighting up only the sections of the display that need it while preserving black levels and shadow detail elsewhere. The Frame Pro doesn’t do that.
The Frame Pro uses Mini LEDs, but they’re at the bottom of the panel — not behind it.
Instead, Samsung is placing Mini LEDs along the bottom of the screen, while claiming that this approach still produces some level of local dimming. To me, it all still very much sounds like an edge-lit TV. But I’ll give this “Mini LED” tech a fair chance whenever I get one in for review.
Samsung is also boosting The Frame Pro’s maximum refresh rate from 120Hzto 144Hz, so PC gamers can get even smoother visuals than before. But if you were hoping “pro” might finally mean Dolby Vision support, that’s still a no.
The Frame has always been something of a compromise; maybe you’ve got a significant other who refuses to allow a dull black rectangle into the living room. So you, being the good and considerate person you are, ultimately agree to “settle” on The Frame. After first hearing about The Frame Pro, I was hopeful that it would be much less of a compromise.
But this asterisk around Mini LED has me a little less excited. Like recent models, The Frame Pro’s display has a matte finish to give your preferred art a more authentic appearance and mask the reality that you’re looking at a screen. But matte screens can sometimes lessen a display’s punch, so genuine Mini LED backlighting could’ve helped quite a bit in that regard.
There’s no more wire running from Samsung’s breakout box to the actual TV.
You plug your game consoles, streaming boxes, and other devices into the Wireless One Connect Box.
The second major improvement is that The Frame Pro no longer has a thin wire running between it and Samsung’s breakout box that houses all the HDMI inputs and the TV’s other brains: that connection has gone fully wireless. This will result in an even cleaner look with less cable clutter. And the Wireless One Connect Box, which supports up to Wi-Fi 7, eliminates yet another telltale sign that The Frame Pro is a television. Now, all you’ve got to worry about concealing is the display’s power cord. Samsung says the wireless connection between the box and TV works at distances of up to 10 meters, “even with obstacles in its path.”
The Wireless One Connect Box can be placed up to 10 meters away.
The Frame Pro is also getting the same litany of AI-powered features as Samsung’s other 2025 TVs. AI is such a focus this year that there’s a dedicated button on the remote for activating Click to Search, which can show you “who the actors are in a given scene, where that scene is taking place, or even the clothing the characters are wearing,” according to Samsung’s press release.
A new Samsung Food feature can recognize dishes onscreen and provide you with the recipes to make them — or something in the same ballpark, at least. Beyond that, the company is dialing up its AI-enhanced picture and sound optimizations, and AI is also reaching into accessibility features like Live Translate, which can “instantly translate closed captions on live broadcasts in up to seven languages.” That’s very neat.
The critical question is one I can’t answer yet: how much will this thing cost? How much more expensive will The Frame Pro be compared to the regular model? Samsung won’t be sharing pricing details until closer to the spring when it ships. If the company gets cocky and goes too high, that could ruin a lot of the appeal here. But if you already know that some version of The Frame is in your future, you’re probably very happy that The Frame Pro now exists.
Smart glasses with a display have been a dream for years, but attempt after attempt has failed to deliver. Things are looking brighter, and more options are coming to market over the next year. At CES 2025, Halliday is being unveiled as a pair of smart glasses that take the approach of effectively projecting a display the size of a smartwatch to your eye.
