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Today — 2 July 2025Tech News

Agencies create specialist units to help marketers’ solve for AI search gatekeepers

2 July 2025 at 21:01

Rising demand among marketers for AI search expertise is driving more agencies to create specialist units intended to help clients navigate the tech and its impact on consumer habits.

In recent months media shops like Jellyfish, Wpromote and Kepler have each launched or expanded AI search services that offer clients a means of partially gauging how applications like ChatGPT and Gemini represent and understand their brands.

Among the advertisers attempting to measure the “share of model” (as opposed to their share of market) within large language models (LLMs) is consumer pharmaceutical firm Haleon. The company is currently testing how Meta’s Llama model represents its Advil and Emergen-C brands in user-generated search results.

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What AI startup Cluely gets — and ad tech forgets — about attention

2 July 2025 at 21:01

At first glance, Cluely reads like a parody of startup culture. A 21-year-old founder broadcasting viral videos about chatting on job interviews, dating with AI overlay and hosting parties shut down for “too much aura”. 

And yet here we are: Andreessen Horowitz just led a $15 million investment into the startup that turns a person’s screen into an invisible assistant — a kind of real-time whisperer for meetings, sales calls and even exams. 

Or at least that’s what it wants to be. Because Cluely launched a narrative before it launched a tool. And somehow, it’s working. 

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Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers 

2 July 2025 at 21:01

This week’s Media Briefing looks into Cloudflare’s new tool that lets publishers block all AI crawlers – at the click of a button – and why publishers are celebrating.

  • An end to publishers’ AI crawler Whack-a-Mole
  • Google ends tests of a feature that previewed recipes, Forbes CEO shares AI strategy, and more.

Cloudflare’s red-button blocker

Publishers everywhere have had reason to celebrate this week as a single Cloudflare toggle gave them a rare, decisive victory in the battle to keep AI bot crawlers off their content.

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Vogue faces new headwinds as Anna Wintour — who agency execs say made ad dollars flow — shifts focus

2 July 2025 at 21:01

Condé Nast execs are pressured to retain ad dollars after Anna Wintour announced last week that she will no longer oversee the day-to-day operations of Vogue, the luxury brand she has led as editor-in-chief since 1988.

Wintour will remain in her broader roles as Condé Nast’s chief content officer and global editorial director for Vogue. And while it’s too soon for the ad industry to record a change in brands continuing to advertise or not, one agency exec acknowledged to Digiday the weight of Wintour’s moves: “[ad money] flows to Vogue because of Anna.”

Wintour has become synonymous with the Vogue brand. But the fashion media landscape has changed since Vogue’s print-dominant heyday. Brands are contending with shrinking referral traffic, ad dollars are shifting to search and social, the creator economy is booming, and generative AI technology is curating fashion and summarizing content in search engines.

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Top 10 Startup and Tech Funding News – July 2, 2025

2 July 2025 at 18:14

It’s Wednesday, July 2, 2025, and we’re back with your daily snapshot of where capital is flowing and which startups are commanding attention in the global tech landscape. Today’s edition arrives a little late, but it’s packed with heavyweight deals […]

The post Top 10 Startup and Tech Funding News – July 2, 2025 first appeared on Tech Startups.

Review: XREAL One’s are incredibly versatile, and they really come to life with the iPad Pro

I’ve been reviewing one of XREAL’s more recent releases of AR glasses: the . These are certainly the most versatile pair of AR glasses I’ve tried out so far, and they actually really come to life somewhere you wouldn’t expect: the M4 iPad Pro running iPadOS 26. come in at just under 3 ounces (84 grams), making them easy to just carry around.

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