Google’s AI Mode push continues today with a Doodle that broadly promotes how you can “search like never before.”
more…Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting from Publica, amid further speculation of take-private plans.
At the same time, there is consistent speculation that Criteo is considering a potential divestiture of its BidSwitch assets. This comes amid speculation of its own future on the public markets.
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Welcome to the era of the ad network arms race. Over the past year, retail media and other ad networks have been pulling out all the stops to convince media buyers that they’ve evolved from performance-driven tools into full-funnel media ecosystems.
With more than 250 ad networks — and counting — all fighting for the same ad dollars, the competition is getting stiff, and the RMN space is becoming increasingly crowded. Amid the so-called retail media gold rush, Kristi Argyilan, the global head of Uber Advertising, turns to her own RMN playbook.
Dubbed the “godmother” of retail media by AdExchanger, Argyilan has seen the ad network category from every angle — buyer, seller, publisher, and client. Argyilan’s retail media scorecard dates back to her stint as president of Target’s Roundel back in 2019, svp of retail media at Albertsons Media Collective in 2021 and global head of Uber Ads since last December.
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TV and streaming are one and the same in the eyes of today’s consumers, and, therefore, marketers. As a result, the majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.
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Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift.
It’s not going full Dotdash Meredith – the publisher has openly braced for a future without Google traffic – but a recalibration is clearly underway.
“Google’s AI mode in search is going to eat large chunks of search,” said Matthew Dacey, CMO at Tripadvisor. “It’s going to happen fast as they [Google] push it and more people subsequently adopt it.”
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macOS Tahoe 26 represents one of the more dramatic changes we’ve seen to the look and feel of the Mac operating system in recent years.
There’s new functionality too, of course, and Apple thinks the blend of the two will greatly enhance the experience of Mac users …
more…While Google released a new watchOS app today, the company also got rid of Google Keep for Apple Watch.
more…While Google released a new watchOS app today, the company also got rid of Google Keep for Apple Watch.
more…
