Elon Musk's AI company, xAI, is testing out a standalone iOS app for its chatbot, Grok, which was available only to X users until now.
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The polarization of the country has been in sharp focus for some time, especially the second half of the year. That polarization isn’t new: There’s been a brewing — some might say bubbling or even boiling — so-called culture war for years and it’s spewed far beyond the political realm to become a norm that marketers have to contend with for their brands.
As consumers put brands’ advertising and marketing messages under a microscope, looking for any hint that a brand is making a statement one way or another in the culture war, in which everything is looked at through a political lens, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted. It’s a consideration that marketers and agency execs are aware of with some more vigilant and more worried about potential backlash than others. Getting messaging right is more important than ever as consumers pay closer attention to brands and there is potential for backlash.
What do we mean by brands at the center of a culture war? Let’s recap some recent examples. Jaguar’s rebrand was dubbed “woke” by several publications and incurred ire from consumers that they were making a statement of some kind that their brand may not have intended. Volvo, meanwhile, was recently celebrated for what has been described as a “pro-family” ad with a spot that was typical bread-and-butter storytelling for the carmaker. Another ad from Apple was also dubbed as “pro-family” and celebrated. Again it was standard fare for advertisers.
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The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.
The bright spot? Largely Google. Publishers saw increases in traffic from Google Discover — and Google Search’s generative AI feature hasn’t had a negative impact on the traffic to publishers’ sites.
Other than Facebook, social platforms like Instagram, Reddit and Threads are all driving marginal traffic to publishers’ sites, according to Chartbeat’s data from about 3,750 sites.
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As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game.
Last month, Digiday covered the launch of “DC Heroes United,” a cartoon series featuring classic DC characters such as Superman, Batman and Wonder Woman. The show, which kicked off on Nov. 20, allows fans to vote on the outcomes of the narrative by playing a parallel mobile game, which is itself part of the framing narrative of the series. It’s the most direct connection between a television series and video game yet — and thanks to the show’s use of popular DC characters, hundreds of thousands of viewers have already tuned in across streaming platforms such as Tubi and YouTube.
So far, five of the series’ 16 planned episodes have come out. After the release of the first two episodes, Digiday spoke to the creative team behind the series to learn more about how they factored gamers’ decisions and preferences into the series’ narrative in real time. This is the transmedia story of “DC Heroes United.”
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X is raising prices for its top-tier subscription service, Premium+, by 37.5% to $22 a month, marking the largest price increase since Elon Musk bought the platform in 2022. The price hike will first affect U.S. users, going up from $16, effective December 21, according to a statement. Annual subscriptions have also climbed to $229 […]
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NASA’s Parker Solar Probe is still zipping around the sun making history, and it’s gearing up for another record-setting approach this week. On December 24 at 6:53AM ET, the spacecraft’s orbit will take it just 3.8 million miles from the solar surface, according to the space agency. That’ll be the closest it — or any other probe — has ever come to the sun. The milestone will mark the completion of the Parker Solar Probe’s 22nd orbit around our star, and the first of the three final closest flybys planned for its mission. The craft, which launched in 2018, is expected to complete a total of 24 orbits.
“No human-made object has ever passed this close to a star, so Parker will truly be returning data from uncharted territory,” Nick Pinkine, Parker Solar Probe mission operations manager at the Johns Hopkins Applied Physics Laboratory, said in a statement on NASA’s blog. “We’re excited to hear back from the spacecraft when it swings back around the Sun.”
The Parker Solar Probe will be traveling at about 430,000 miles per hour at the time of its closest-ever pass. It’ll ping the team to confirm its health on December 27, when it’ll be far enough from the sun to resume communications.
This article originally appeared on Engadget at https://www.engadget.com/science/space/nasas-parker-solar-probe-will-fly-closer-to-the-sun-than-ever-on-christmas-eve-225338918.html?src=rss
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© NASA
Incoming president Donald Trump has confirmed reports that Sriram Krishnan, until recently a general partner at Andreessen Horowitz (a16z), will serve as senior policy advisor for AI at the White House Office of Science and Technology Policy. Trump said in a statement that Krishnan will “help shape and coordinate AI policy across government, working with […]
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Last week, The Wall Street Journal reported that the iPhone 17 Air will cost less than the iPhone Pro models, contradicting the long-standing expectation that the new ultra-thin iPhone would be even more expensive than the iPhone Pro Max models. With that being the case, the phone actually makes more sense than ever.
more…Two big defense tech players, Palantir and Anduril, are talking to tech companies including SpaceX, OpenAI, Saronic, and Scale AI about forming a consortium to bid on Pentagon contracts, according to a report in the Financial Times. The goal, the FT says, is to challenge the dominance of “prime” defense contractors like Lockheed Martin, Raytheon, […]
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A new report published by the child safety groups Heat Initiative and ParentsTogether Action details the alarming presence of inappropriate apps that are rated as suitable for children as young as four years old on Apple’s App Store. The groups worked with a researcher to review as many apps as possible in the span of 24 hours, and say they ultimately identified over 200 apps that contained “concerning content or features” given the ages they were rated for — including stranger chat and AI girlfriend apps, gaming apps with sexual or violent prompts and imagery, and AI-powered appearance rating apps. Engadget has reached out to Apple for comment and will update this story upon hearing back.
The research focused on apps with assigned age ratings of 4+, 9+ and 12+ in categories considered to be “risky”: chat (including AI and stranger chat apps), beauty, diet and weight loss, unfiltered internet access (apps for accessing schools’ banned sites) and gaming. Among the findings, the report says at least 24 sexual games and 9 stranger chat apps were marked as appropriate for kids in these age groups. The research also identified 40 apps for unfiltered internet access and 75 apps relating to beauty, body image and weight loss carrying these age ratings, along with 28 shooter and crime games. Collectively, the roughly 200 offending apps spotted during the 24-hour investigation have been downloaded over 550 million times, according to Heat Initiative.
About 800 apps were reviewed in all, and the research found that some categories were more likely than others to carry apps with inappropriately low age ratings. For stranger chat apps and games, “fewer were rated as appropriate for children,” the report says. In most cases, they were 17+. But in the categories of weight loss and unfiltered internet access, “nearly all apps reviewed were approved for kids 4+.” The report calls on Apple to do better when it comes to child safety measures on the App Store, urging the company to use third-party reviewers to verify apps’ age ratings before they become available to download, and to make its age rating process transparent to consumers. You can read the full report, Rotten Ratings: 24 Hours in Apple’s App Store, here.
This article originally appeared on Engadget at https://www.engadget.com/big-tech/inappropriate-apps-rated-as-safe-for-young-children-are-prevalent-in-the-app-store-report-warns-213727965.html?src=rss
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With a US TikTok ban scheduled to take effect in less than a month, President-elect Donald Trump said Sunday that he’d like to keep the app around, according to Reuters. “We’re going to have to start thinking because, you know, we did go on TikTok, and we had a great response with billions of views, […]
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OpenAI announced a new family of AI reasoning models on Friday, o3, which the startup claims to be more advanced than o1 or anything else it’s released. These improvements appear to have come from scaling test-time compute, something we wrote about last month, but OpenAI also says it used a new safety paradigm to train […]
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Apple is working on the next generation of AirPods Pro, and they may come packing some new health features, according to Bloomberg’s Mark Gurman. In the Power On newsletter this weekend, Gurman reports that Apple has been testing features including temperature sensing and heart rate monitoring for the earbuds. So far, Apple has found that the Apple Watch still does the latter better, but the AirPods “aren’t terribly far off” in their readings, he writes.
The company has also reportedly revived its idea of putting cameras into AirPods, a rumor we’ve heard a few times over the last year. According to Gurman, Apple now considers it “a priority” as it works to bolster its AI services. But, it’d likely be years before any camera-equipped AirPods make their debut. As for heart rate monitoring, that may appear much sooner. Gurman writes, “The capability could be ready for the next-generation AirPods Pro, which are in early development.”
This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/apples-next-airpods-pro-could-offer-heart-rate-and-temperature-monitoring-175757188.html?src=rss
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© Billy Steele/Engadget
Days after furloughing dozens of its employees without pay, EV startup Canoo told the remainder of its staff they will be on a “mandatory unpaid break” through at least the end of the year, TechCrunch reported Friday. A company email seen by the outlet said employees would be locked out of Canoo’s systems by the end of Friday, with their benefits continuing through the end of this month.
The report follows Canoo’s announcement last week that it was idling its Oklahoma factories and furloughing employees while it worked “to finalize securing the capital necessary to move forward with its operations.” As TechCrunch notes, the company reported that it had only about $700,000 left in the bank last month.
Also on Friday, the company announced a 1-for-20 reverse stock split, effective December 24th. Canoo says the consolidation aims to keep its stock listed on the Nasdaq exchange and attract “a broader group of institutional and retail investors.”
Canoo was founded in 2017 to sell electric vans and trucks to adventure-seeking customers but has mostly only ever made vehicles for the US government. As The Verge’s Andrew Hawkins wrote last year, analysts have warned of its risk of insolvency as it’s teetered on the edge of running out of cash since 2022. Canoo has lost a steady stream of executives since then, including all of its founders and, more recently, its CFO and general counsel.
